© 2014 Oracle Eloqua Marketing Cloud Service page 1
Oracle Marketing Cloud Success Program ABC Company Success Plan
Executive Summary ................................................................................................................................ 3
Customer Business .................................................................................................................................................... 3
ABC Company: Current Situation .............................................................................................................................. 3
Top 3 Areas of Focus as Identified by ABC Company .............................................................................................. 3
Included In This Plan ................................................................................................................................................. 3
Marketing Maturity & Effectiveness – Revenue Lifecycle™ Assessment ........................................... 4
Targeting—Contact Management .......................................................................................................... 5
Getting contacts into Oracle | Eloqua is a manual process and website isn’t optimized for capturing contacts ....... 5
Integration with CRM System is in place and can continue to improve .................................................................... 5
Recommendations ..................................................................................................................................................... 5
Engagement—Campaign Management ................................................................................................. 6
ABC Company is focused on outbound marketing efforts and looking for Oracle | Eloqua to automate related process ...................................................................................................................................................................... 6
Inbound activity, particularly as they relate to the generation of new leads, is insufficient ....................................... 6
Recommendations ..................................................................................................................................................... 6
Conversion—Lead Management ............................................................................................................ 7
Generation of high quality leads is critical ................................................................................................................. 7
No lead generation process exists today ................................................................................................................... 7
Recommendations ..................................................................................................................................................... 7
Analytics—Effectiveness Measurement ................................................................................................ 8
Reporting in Eloqua is somewhat of a mystery ......................................................................................................... 8
Understanding campaign performance, both in marketing and sales is a big deal ................................................... 8
Recommendations ..................................................................................................................................................... 8
Oracle Marketing Cloud Success Program: Success Plan .................................................................. 9
Plan Summary ........................................................................................................................................................... 9
Phase 1: Targeting ................................................................................................................................ 10
Purpose.................................................................................................................................................................... 10
Targeting Recommendations .................................................................................................................................. 10
Oracle Marketing Cloud Success Program
© 2014 Oracle Eloqua Marketing Cloud Service page 2
Recommended Facilitated Discussions ................................................................................................................... 10
Key Systems & Processes to Build ......................................................................................................................... 11
Phase 2: Engagement ........................................................................................................................... 12
Purpose.................................................................................................................................................................... 12
Engagement Recommendations ............................................................................................................................. 12
Recommended Facilitated Discussions ................................................................................................................... 12
Key Systems & Processes to Build ......................................................................................................................... 14
Phase 3: Conversion ............................................................................................................................. 15
Purpose.................................................................................................................................................................... 15
Conversion Recommendations ............................................................................................................................... 15
Recommended Facilitated Discussions ................................................................................................................... 15
Key Systems & Processes to Build ......................................................................................................................... 16
Phase 4: Analytics ................................................................................................................................ 18
Purpose.................................................................................................................................................................... 18
Analytics Recommendations ................................................................................................................................... 18
Recommended Facilitated Discussions ................................................................................................................... 18
Key Systems & Processes to Build ......................................................................................................................... 19
Fast Track to Success .......................................................................................................................... 20
Personal & Team Development ............................................................................................................ 21
Events ...................................................................................................................................................................... 21
Resources ................................................................................................................................................................ 21
APPENDIX I: Oracle Marketing Cloud Success Program Details ....................................................... 22
Oracle Marketing Cloud Success Program
© 2014 Oracle Eloqua Marketing Cloud Service page 3
Executive Summary
Customer’s Business ABC Company is a trusted provider of business solutions, leveraging over a decade of unmatched expertise in various Solutions. Headquartered in the United States, ABC Company’s clients range from start-up and non-profit organizations, to global media, distance-learning, and financial institutions.
Current Situation
ABC Company is in the process of streamlining their sales and marketing strategy. Their executive management is
investing in marketing with the expectations that marketing will be the leader in their revenue generation activities.
Until recently, ABC Company had little to no marketing and has recognized that cold calling was not longer going to
be an efficient way to continue to drive revenue. In their industry, personal relationships are important, but can only
drive growth so far. The ability to clearly communicate with prospects and customers, and articulate value is key to
ABC Company’s success.
Top 3 Areas of Focus
ABC Company is looking to Oracle | Eloqua to help drive their marketing & sales organizations to be more
strategically focused on revenue growth while integrating better with sales to provide a seamless revenue
generating engine.
ABC Company measures lead growth but needs to define what a lead is and align a formal process to ensure a
systematic approach to lead growth.
ABC Company is currently generating a number of leads per quarter. Becoming better at measuring lead
growth and investing in additional programs to drive it is critical. Inbound Lead Gen is important.
ABC Company is looking to sales and marketing to be better integrated and understand how delivering qualified
leads can provide intelligence to sales directing their follow-up efforts and enabling them to be more efficient.
Included In This Plan
In this Success Plan, the current state of ABC Company’s marketing efforts will be assessed and a series of
recommendations will be made to properly leverage Oracle | Eloqua. This will result in a roadmap for best practices,
processes, and systems that should be built to achieve success.
ABC COMPANY
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Marketing Maturity & Effectiveness – Revenue Lifecycle™ Assessment ABC Company answered questions about their processes using Oracle | Eloqua’s Revenue Lifecycle™
Assessment. Based on the objective assessment, their maturity is outlined below.
ABC Company has an overall score of 1.26 today which places them in the maturity of “Ad Hoc Execution”.
Top 5 priorities – Next 6 Months
Funnel Stages
Lead Scoring
Sales Enablement
Lead Management Process Flows
Standardized Data Sets & Values
More details on each category and the recommendations for ABC Company can be found below.
Oracle Marketing Cloud Success Program
© 2014 Oracle Eloqua Marketing Cloud Service page 5
Targeting—Contact Management
Getting contacts into Oracle | Eloqua is a manual process and website isn’t optimized for capturing contacts
ABC Company is currently utilizing manual processes to
enter data into Eloqua. This mechanism for data entry is
also being used as their primary method for campaign
segmentation.
Integration with CRM System is in place and can continue to improve
ABC Company has an integration with CRM and is
working with sales to manage contacts and data. They
are downloading contacts marked as “hard bounce back”
in Eloqua and sending the list to sales to remove email addresses from CRM; a process that can be automated.
Recommendations
Implementation of a formal data management and data flow process will result in tremendous, immediate gains
for ABC Company. Specific attention should be paid, early in the process, to activities that help clean and
standardize data and data augmentation strategies should be reviewed. In addition, ABC Company should
focus on ways they can improve and optimize their website to capture new leads as well as maintain and
append current data.
Gaining a detailed understanding of data flow processes will help ABC Company fully understand the gaps in
their integration between Oracle | Eloqua and CRM which will improve their ability to control data in a more
automated way. Understanding the rules behind how data should be updated and manipulated will bring more
clarity to data structures in both Oracle | Eloqua and CRM.
Oracle Marketing Cloud Success Program
© 2014 Oracle Eloqua Marketing Cloud Service page 6
Engagement—Campaign Management
ABC Company is focused on outbound marketing activities and looking for Oracle | Eloqua to automate related processes
Webinars, email, and events are central to ABC
Company’s marketing strategy. Automating campaigns
and managing contact lists that result is key.
Inbound activity, particularly as they relate to the generation of new leads, is insufficient
A more formal content strategy is desirable by ABC
Company. Driving more traffic to their website and other
digital assets is viewed as critical to their goals of delivering more, and higher quality leads to sales.
Recommendations
Developing campaign templates around “typical” campaign types will help drive efficiencies and success. In
addition, developing best-practice-based strategies for developing campaigns and nurturing leads is highly
recommended.
Building an integrated and formal content plan will help align communications with buyers, improving targeting
and segmentation. The content plan will also help drive new contacts into the database and provide a
consistent experience to both prospects and customers.
Oracle Marketing Cloud Success Program
© 2014 Oracle Eloqua Marketing Cloud Service page 7
Conversion—Lead Management
Generation of high quality leads is critical
ABC Company is only just beginning to put in place the
things needed to build a lead generation machine.
Focusing on the things they do well now, ABC Company
recognizes the need to build other elements of a lead gen
process to recognize true success and revenue.
No lead generation process exists today
Currently, ABC Company does not have a defined lead
generation process in place that provides a structure to
the development and measurement of leads generated by
either marketing or sales.
Recommendations
The integration of data management, content, systems, and processes will result in the improvement of both the
number of leads generated and the quality of the leads generated. These elements work together to achieve
desired results and must be optimized to do so.
Define a formal lead generation process which measures each phase of a lead’s journey as it relates to your
marketing and sales efforts. This will help identify where lead and demand gen efforts are working as well as
opportunities for improvement.
Oracle Marketing Cloud Success Program
© 2014 Oracle Eloqua Marketing Cloud Service page 8
Analytics—Effectiveness Measurement
Reporting in Eloqua is somewhat of a mystery
Currently, reporting in Oracle | Eloqua is an opportunity
for ABC Company to take advantage of Eloqua University
and increase their knowledge of the feature. They not
only want to understand how to use the tool, but how it
can impact their ability to more deeply understand how
their activities impact their development of revenue.
Understanding campaign performance, both in marketing and sales is a big deal.
On top of building a more thorough understanding of
reporting in Eloqua, ABC Company is looking to
understand the performance of their campaigns sourced by marketing and also sourced through Engage. It is
critical for sales to understand what communications (emails) are resonating with their customers to drive additional
engagements.
Recommendations
ABC Company should start their reporting process by benchmarking both campaign performance and funnel
performance. This will give them the opportunity to learn and get used to reporting in Eloqua while beginning to
understand how they are performing, month-to-month.
Once ABC Company is comfortable with campaign and lead performance, they should work toward defining
and measuring marketing’s impact on revenue generation. Campaign performance is a fantastic place to start
with the evolution of this being closed loop reporting which can show them how specific campaigns impact
revenue generation and continue to define their lead generation efforts.
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© 2014 Oracle Eloqua Marketing Cloud Service page 9
Oracle Marketing Cloud Success Program: ABC COMPANY Success Plan
Plan Summary
Phase Modern Marketing
Tenet Focus
Purpose Key Areas of Focus
Phase 1 Targeting
[Learn More]
Set your database foundation for success.
Targeting and Segmentation starts with
consistent, clean data.
Development of clean,
consistent and complete
data
Continue to improve
integration with CRM
System.com
Phase 2 Engagement
[Learn More]
Creating a content and campaign strategy will
allow for more succinct engagement which will
result in greater insight into prospect activity.
Build common campaign-
type templates
Formalization of content
and campaign strategy
Phase 3 Conversion
[Learn More]
Developing a formal lead generation process,
including measuring each phase of the funnel, will
enable you to clearly see gaps in content and
engagement which will help drive activities that
are truly valuable.
Implementing a
formalized lead gen
process
Phase 4 Analytics
[Learn More]
Critical decisions are best made when you have
deep insight into what is happening in your
programs. Developing the right measurements is
vital to developing the right campaigns.
Understand reporting
functionality in Eloqua
and benchmark
performance
Develop campaign and
closed loop reporting
Oracle Marketing Cloud Success Program
© 2014 Oracle Eloqua Marketing Cloud Service page 10
Phase 1: Targeting
Purpose
Set your database foundation for success. Targeting and Segmentation starts with consistent, clean data.
Targeting Recommendations
Implementation of a formal data management and data flow process will result in tremendous, immediate gains
for ABC Company. Specific attention should be paid, early in the process, to activities that help clean and
standardize data and data augmentation strategies should be reviewed. In addition, ABC Company should
focus on ways they can improve and optimize their website to capture new leads as well as maintain and
append current data.
Gaining a detailed understanding of data flow processes will help ABC Company fully understand the gaps in
their integration between Oracle | Eloqua and CRM which will improve their ability to control data in a more
automated way. Understanding the rules behind how data should be updated and manipulated will bring more
clarity to data structures in both Oracle | Eloqua and CRM.
Recommended Facilitated Discussions
Description Date Completed Marketing Advisor Notes
Data Quality
Data is the foundation of your modern marketing efforts. The delivery of your campaigns and their eventual measurement depends on the quality of your data. In this discussion, you will indentify your organization’s current priorities, and your challenges with the marketing data. Through examination and discussion, we will indentify and prioritize the gaps in your data collection and maintenance, and provide you with a framework to help you resolve your
April 2014
Schedule
Now
Marketing Advisor to be
Assigned
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© 2014 Oracle Eloqua Marketing Cloud Service page 11
critical data issues.
Key Systems & Processes to Build
Name Purpose Eloqua
University
Implementation
Recommendation
Notes
Data Washing
Machine
The data washing
machine is a cornerstone
of marketing automation
and will ensure your data
is clean and consistent.
This will heavily impact
your ability to specifically
segment your database
for campaigns, reporting,
etc.
Oracle | Eloqua
Expert: Oracle |
Eloqua Contact
Washing Machine
Service
Formalized Data
Acquisition &
Standardization
Process
Formalizing the way you
enter data into the
system ensures clean
and consistent data. This
includes form
submissions and data
appending & importing.
The addition of a data
dictionary and consistent
naming conventions sets
the stage for precise lead
segmentation, scoring,
and other operational
functions.
RLC Contact
Management
Essentials
Internal
Forms Integration
including Progressive
Profiling
Including forms on your
site which gate high-
value content will allow
you to capture additional
contacts into your
marketing database.
Progressive Profiling
allows you to capture
more contact information
while providing a better
experience for each
visitor.
E10:
Fundamentals of
Forms & Landing
Pages
Internal
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© 2014 Oracle Eloqua Marketing Cloud Service page 12
Phase 2: Engagement
Purpose
Creating a content and campaign strategy will allow for more succinct engagement, which will result in greater
insight into prospect activity.
Engagement Recommendations
Developing campaign templates around “typical” campaign types will help drive efficiencies and success. In
addition, developing best-practice-based strategies for developing campaigns and nurturing leads is highly
recommended.
Building an integrated and formal content plan will help align communications with buyers, improving targeting
and segmentation. The content plan will also help drive new contacts into the database and provide a
consistent experience to both prospects and customers.
Recommended Facilitated Discussions
Description Date Completed Marketing Advisor Notes
Content Mapping Along the Buyer’s Journey According to the Content Marketing Institute, content marketing is defined as the art of communicating with your customers and prospects without selling. In this discussion, you will understand how different types of content are used along the buyer’s journey. Using this knowledge, you will document your own buyer's journey stages and begin to map out your brand/product story to align. Finally, you will develop a content map for a single element of your story at a single stage of the buyers journey, and
May 2014
Schedule
Now
Marketing Advisor to be
Assigned
Oracle Marketing Cloud Success Program
© 2014 Oracle Eloqua Marketing Cloud Service page 13
identify your required content assets and gaps.
Digital Body Language
Strategy
“Digital body language is an art and science that revolves around detecting and understanding prospective buyer signals and intentions to better communicate with them.” (Woods, Steven. Digital Body Language, 2009) Understanding and acting on your buyer’s digital signals—on websites, social feeds, email campaigns, and any other channel—is the key to highly personalized marketing. This discussion helps you identify your buyers’ digital signals, and then put this knowledge into action when developing sales enablement programs, lead scoring models, or lead nurturing strategies.
June 2014
Schedule
Now
Marketing Advisor to be
Assigned
Nurturing Strategy
Lead nurturing is the process of cultivating leads that are not yet ready to buy. Successful lead nurturing anticipates the needs of the buyer based on who they are and where they are in the buying process. During this discussion, you will learn the most common types of lead nurturing campaigns, as well as determine which are best for your organization. You
July 2014
Schedule
Now
Marketing Advisor to be
Assigned
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© 2014 Oracle Eloqua Marketing Cloud Service page 14
will work through exercises to create a single campaign plan for a single persona at a single stage of the buyer’s journey. You will leave the discussion with a draft campaign plan to execute this and other lead nurturing programs.
Key Systems & Processes to Build
Name Purpose Eloqua
University
Implementation
Recommendation
Notes
Landing Page &
Email Templates
Save time and effort by
developing Landing Page
& Email templates that
can be quickly turned into
successful campaigns.
Internal / Digital
Agency
Utilize and create
campaign templates
in Eloqua
One of the major
advantages of Eloqua is
the availability of
templates that users can
quickly and easily access
and then modify for their
needs.
Best Practice
Templates:
Templates in the
Campaign Canvas
Implementation of a
content marketing
strategy
Content marketing aligns
your messaging to create
an integrated customer
experience during
prospect acquisition into
the nurturing of a
prospect along the lead
gen and sales funnels.
Internal with help
from a digital agency
(potentially)
Lead Nurturing RPM: Effective
Nurturing
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© 2014 Oracle Eloqua Marketing Cloud Service page 15
Phase 3: Conversion
Purpose
Developing a formal lead generation process, including measuring each phase of the funnel, will enable you to
clearly see gaps in content and engagement which will help drive activities that are truly valuable.
Conversion Recommendations
The integration of data management, content, systems, and processes will result in the improvement of both the
number of leads generated and the quality of the leads generated. These elements work together to achieve
desired results and must be optimized to do so.
Define a formal lead generation process which measures each phase of a lead’s journey as it relates to your
marketing and sales efforts. This will help identify where lead and demand gen efforts are working as well as
opportunities for improvement.
Recommended Facilitated Discussions
Description Date Completed Marketing Advisor Notes
Funnel Stage Definitions
The first and most fundamental step to scaling revenue growth is aligning Sales and Marketing. True alignment requires defining, agreeing on, and documenting the logical stages of an integrated sales and marketing funnel. This discussion helps you document your organization's integrated sales and marketing funnel stages at a high level. You will begin a project to document who owns the contact at each stage. You can then use this document to develop lead management processes and service
August
2014
Schedule
Now
Marketing Advisor to be
Assigned
Oracle Marketing Cloud Success Program
© 2014 Oracle Eloqua Marketing Cloud Service page 16
level agreements (SLAs) between Marketing and Sales.
Lead Scoring
At its core, lead scoring prioritizes sales activity and sales resource allocation based on demographic and behavioral clues from a prospective buyer. These clues help us answer questions such as: Is this person ready to speak with Sales? Can this person buy right now? Where is this person in their buying process? Once these questions are answered, processes can be put in place to help the Sales team effectively allocate time and resources to those leads most likely to convert to revenue. This discussion helps you brainstorm ideas for potential lead scoring criteria, and document a plan for embarking on a lead scoring initiative with key organizational stakeholders.
September
2014
Schedule
Now
Marketing Advisor to be
Assigned
Key Systems & Processes to Build
Name Purpose Eloqua
University
Implementation
Recommendation
Notes
Implement a formal
lead generation
process (Sirius
Decisions)
A formal lead gen
process affords you the
opportunity to more
systematically define and
manage all the leads in
RPM: Lead
Quality
Internal
Oracle Marketing Cloud Success Program
© 2014 Oracle Eloqua Marketing Cloud Service page 17
your system.
Understanding where
your prospects exist in
the lead funnel drives
content creation, metrics,
and technology
decisions.
Sales Enablement Generating the “perfect”
lead for sales is only half
the battle. Closing the
“informational loop” by
giving them access to
detailed information on
prospect activity and
giving them the
opportunity to
communicate with
prospects via marketing-
approved messaging
ensures higher
conversation rates.
Eloqua Sales
Enablement Tools
Oracle Marketing Cloud Success Program
© 2014 Oracle Eloqua Marketing Cloud Service page 18
Phase 4: Analytics
Purpose
Critical decisions are best made when you have deep insight into what is happening in your programs. Developing
the right measurements is vital to developing the right campaigns.
Analytics Recommendations
ABC Company should start their reporting process by benchmarking both campaign performance and funnel
performance. This will give them the opportunity to learn and get used to reporting in Eloqua while beginning to
understand how they are performing, month-to-month.
Once ABC Company is comfortable with campaign and lead performance, they should work toward defining
and measuring marketing’s impact on revenue generation. Campaign performance is a fantastic place to start
with the evolution of this being closed loop reporting which can show them how specific campaigns impact
revenue generation and continue to define their lead generation efforts.
Recommended Facilitated Discussions
Description Date Completed Marketing Advisor Notes
Metrics That Matter
In a recent survey, nearly 7 out of 10 chief marketing officers indicated that they feel pressure from the board of directors or CEO to prove the value of marketing. The good news is that there is no lack of data available to marketers. In this discussion, you will work through an exercise to identify the relevant metrics for a single stakeholder or group. You will then develop a plan for collecting those metrics, regularly reviewing them, and taking action based on the data. You will leave
October
2014
Schedule
Now
Marketing Advisor to be
Assigned
Oracle Marketing Cloud Success Program
© 2014 Oracle Eloqua Marketing Cloud Service page 19
with a plan and framework for continuing to uncover and improve metrics that matter for other business initiatives and stakeholders.
Key Systems & Processes to Build
Name Purpose Eloqua
University
Implementation
Recommendation
Notes
Marketing
Dashboards
Provide organizational
stakeholders with the
ability to quickly see
marketing progression
and impact on revenue
Eloqua Expert
Oracle Marketing Cloud Success Program
© 2014 Oracle Eloqua Marketing Cloud Service page 20
Fast Track to Success
Purpose
Define 1-3 campaigns on which we can focus to begin connecting with prospects and customers, developing an
understanding of segments and data, tracking prospect and customer activity, and applying metrics to marketing
activities generated within the platform.
Campaign Description Purpose Metrics That Matter
Webinar
Invite contacts to register for upcoming webinar presented by a ABC Company expert.
Brand awareness, build
credibility. Promote ABC
Company’s expertise for
given webinar topic. Provide
sales with list of leads
(registrations and attendees)
after webinar has taken place
for feedback and ultimately
getting an initial meeting
scheduled.
LEADS = # of registrations
and attendees
Content
Invite contacts to view or download content (blog post, article, whitepaper, case study, video) via landing page and form submit.
Contact data enrichment, lead nurturing. Provide sales with list of leads who engaged via form submit, website visit or click-through.
LEADS = # of clicks and form submits
Onsite Event (conference, customer appreciation event, partnership event, seminar, networking lunch, etc.)
Invite contacts to register and attend thought-leadership event hosted by ABC Company.
Brand awareness, establish
credibility, networking
opportunity. After event,
provide sales with list of
registrations and attendees
for follow-up.
LEADS = # of attendees (and registrations who did not actually attend)
Oracle Marketing Cloud Success Program
© 2014 Oracle Eloqua Marketing Cloud Service page 21
Personal & Team Development
Events
Oracle Modern Marketing Tour
Modern Marketing Experience, March 2015 Las Vegas
Resources
“Revenue Engine,” 2011, Shootman & Woods
“Digital Body Language,” 2010, Woods
Local User Group
Washington DC Area Eloqua Users
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© 2014 Oracle Eloqua Marketing Cloud Service page 22
Oracle Marketing Cloud Success Program Details
Start with a Plan for Success
All Marketing Cloud customers work with a marketing advisor who develops an understanding of your business and
your current level of marketing maturity. From this foundation, your marketing advisor helps you set goals and
create a success plan that lays out a clear roadmap for what needs to be done within a specific timeline. With this
plan in place, you are empowered to focus resources on the right activities at the right time so that you are
mobilized to produce your desired results.
Participate in Facilitated Discussions that Help You Execute Your Plan
All eligible Marketing Cloud customers will receive additional guidance from the Marketing Advisors team
throughout the customer journey. Using the recommendations from your success plan, your marketing advisor will
facilitate interactive discussions with you and your team on the topics that will help you meet your marketing and
business objectives. These interactive facilitated discussions are practical, 60-90 minute, web conference calls
designed to help your team discover how to apply modern marketing concepts, ideas, and practices. At the end of a
session, your team walks away with practical takeaways and a clear work plan for how your in-house team can put
the lessons into practice. If you don't have the in-house resources or skills needed, then your marketing advisor will
help you choose from the available Professional Service or Partner Service options.
Socialize Your Achievements and Optimize for Continuous Improvement
You need to prove the value that you are contributing to your business. You need to choose the right metrics. Then
you need to leverage data effectively to uncover insights about what you are doing and identify opportunities to
optimize your marketing operations. Our marketing data analysts can help. The Marketing Data Analyst team can
perform a health check on your usage data and help you illustrate the facts about what has worked, prove the value
of your achievements, and focus on what can be done going forward to continuously improve.
How to Make the Most of Your Success Program
Get Started Early: Even if you haven’t finished Smart Start yet, getting your Success Program going can have
long-term benefits and help you achieve value with Eloqua more quickly
Invest in Your Success Planning Process: Your Success Planning Marketing Advisor has a lot of real-world
marketing experience including a great deal of experience in marketing automation. Provide your planner with
as much background on your company and marketing initiatives as you can and they give you a more
actionable plan.
Make it a Point to Attend Your Facilitated Discussions: Each facilitated discussion has been designed to not
only educate you, but provide you with tangible tools to help you maximize your investment.
Oracle Marketing Cloud Success Program
© 2014 Oracle Eloqua Marketing Cloud Service page 23
Make Your Success Program a Part of Your Marketing Team: The Oracle Marketing Cloud Success
Program is staffed with highly seasoned marketing experts with decades of marketing experience. Each willing
to share their expertise and experience with you. A part of your subscription, the success program is here to
help make your programs and campaigns successful (and maybe pick up a Markie or two along the way).