Oracle Marketing Cloud

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The Oracle Marketing CloudMarketing Simplicity. Customer Centricity. Enterprise Ready.

Bob LewisApplication Sales ManagerOracle Marketing CloudDate

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Marketing’s Delicate Balance: Build Incredible Customer Experiences While Driving Revenue Now

Of CMOs believe customer experience is

central to long-term competitive

differentiation

-Gartner

89%Of CEOs want their CMOs to be 100% ROI focused now

-Fournaise Group

75%

Source: Accenture

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Customer Relationship

RevenueGoals

What challenges stand in the marketer’s way?

It’s Hard to Connect Disparate Interactions to an Individual Customer

85% of marketers say biggest challenge to cross-channel marketing is consumer data that is unavailable or spread across multiple sources.— CMO Club

Apps

MOBILE

Mobile Web

Catalogues

DIRECT MAILCOMMERCE

Shopping Cart

Online Purchase

DESKTOP

Ratings

Page Views

Reviews

SOCIAL

Follows

Likes

Shares

In-Store Purchase

CRMData

OFFLINE

PAID MEDIA

Display

Paid Search

It’s RelentlessCustomers create 3 billion terabytes of data per year.

— IDC

Old Approaches to Corral Data Don’t Serve Marketers

82%Of marketers lack synchronized

view of customer data. – Forrester

Data Warehouse

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EMAIL WEB

SOCIAL MOBILE

CONTENT ADVERTISING

Of marketers have silo’d teams and technologies by channels -eConsultancy

75% of marketing content goes wasted.

-Content Marketing Institute

Companies Lack Centralized Hub to OrchestrateCustomer Interactions and Scale Content Across Lifecycle

70%

Pre-Determined “Journeys” Fail to Adapt Fast Enough to Customer Behavior

Only

12% of marketers believe their

marketing is real-time enough to drive adequate

business results.

MEDIADATA

Chaotic Ecosystem Overwhelms Marketing Strategy & Planning

APPS

Total Marketing TechLandscape size:

1,876vendors across43 categories

- ChiefMarTec

What is the Oracle Marketing Cloud?And how can it help?

EMAIL MOBILE SOCIAL WEB COMMERCE SALES DISPLAY PAID SOCIAL SEARCH

Connect & Analyze Data

OrchestrateExperience

CreateEngagement

Tap Into Innovation

Cross-Channel Marketing

✓ Program Orchestration

✓ Marketing Automation✓ Campaign Management

✓ Message Designer✓ Lead Nurturing & Scoring✓ Rapid Retargeting

Content & Social Marketing

✓ Social Listening✓ Persona Development✓ Content Planning

✓ Team Workflows✓ Topic Modeling & SEO✓ Cross-Channel Publishing

Data Management Platform

✓ Offline✓ Digital✓ CRM✓ Commerce✓ Social

MarketingAnalytics

✓ Audience Analysis✓ Cross-Channel Insights✓ Social Analytics

Oracle Marketing Cloud Ecosystem Oracle

AppCloudOracle

Data CloudMedia &

Ad Partners

The Oracle ID Graph Connects an Individual Customer to All Channels & Devices

ORACLE ID GRAPH

Offline• Past Purchase Data• Buying Propensity• Lifetime Value• Trade Shows

Owned Digital Channels• Website Engagement• Email Marketing• Social Data• Mobile Apps/Web• Media

Purchases & Transactions• Web Commerce • Sales CRM• Marketing CRM• Point-of-Sales

Third-Party Data(Powered by Oracle Data Cloud)• Intent• Geography• Interest & Lifestyle• Branded • Demographic

The Oracle Data Management Platform transforms owned and third-party data into actionable audience data, helping marketers target the right customers across hundreds of paid media channels

Connect & Analyze Data: Improve Acquisition & Conversion Rates

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Create Engagement: Deliver Relevant Content Across LifecycleWith Oracle Content Marketing and Social Marketing solutions, listen to your audience and engage them with relevant content across marketing channels

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NEXT STOP

Any Preference

Any Activity

Any Behavior

Purchased Online

Switch

Send Email Campaign

Send Push Notification

In-Store

Orchestrate Experience: Customers Dictate Their Own PathOracle Cross-Channel Marketing adapts to individual customer behaviors and real-time interactions

DATA

Oracle Data Cloud Oracle AppCloud Oracle AppCloud

APPS MEDIA

Tap Into Innovation: An Open Platform Gives Marketers the Most Reach, and Control, Over the Digital Marketing Ecosystem

SALES

SERVICE

COMMERCE

Empower Marketing to Lead the Customer Experience

58% of chief customer officers or

customer experience titles report into marketing

-Gartner

The Oracle Marketing Cloud integrates with industry-leading sales, service, and commerce applications, empowering marketers to drive the end-to-end customer experience for their product, brand or service

Deliver on the Promise of Great Customer Experiences While Achieving Your Business Goals Today

Deliver Longer Customer Lifetime Value

Improve Conversion & Acquisition Rate

Optimize Marketing & Media Budgets