Next Generation Media Quarterly - July 2010

Property of Aegis Media. All rights reserved.1


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…

http://www.slideshare.net/NextGenerationMedia


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The Next generation is…

- technology transforming

media

- content accessible anywhere

- people in control

Next

Generation

People

Property of Aegis Media. All rights reserved.

Next

Generation

People


195m Chinese under the age of 25 use the internet,

with 74% accessing via a mobile phone

5

Produced by

http://english.peopledaily.com.cn/90001/90782/6965036.html

Next

Generation

People


The average UK internet user spends nearly 24

hours a month online

6

Produced by

http://news.bbc.co.uk/1/hi/technology/10122834.stm

Next

Generation

People


13% of American internet users bought virtual

goods in the last 12 months

7

Produced by

http://www.prweb.com/releases/2010/05/prweb4059764.htm

Next

Generation

People


Question - How old is the average British social

gamer?

8

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28?

38?

48?

http://popcap.mediaroom.com/index.php?s=43&item=149


Next

Generation

Mobile


One third of American teens send over

100 texts per day

10

Produced by

http://www.pewinternet.org/Reports/2010/Teens-and-Mobile-Phones.aspx







http://www.flickr.com/photos/kiwanja/3170279816/

Next

Generation

Mobile


Non-phones, e.g. portable gaming consoles,

account for over 20% of American mobile ad views

11

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http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=126315

http://www.flickr.com/photos/mioi/64559914/

Next

Generation

Mobile


Global smartphone sales rose 49% year on

year in the first quarter of 2010

12

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http://www.gartner.com/it/page.jsp?id=1372013

Next

Generation

Mobile


Nearly a quarter of American mobile users have

a smartphone

13

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http://blog.nielsen.com/nielsenwire/online_mobile/iphone-vs-android/





Next

Generation

Mobile


Vodafone generates one third of its revenue

from non-voice services

14

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http://www.google.com/hostednews/afp/article/ALeqM5ile64j3ibqHRoFXmF2d4Fznf4DUQ

Next

Generation

Mobile


Apple generates 40% of it’s revenue from the

iPhone

15

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http://www.slideshare.net/CMSummit/ms-internet-trends060710final





Next

Generation

Mobile


108m handsets were sold in India in 2009-2010

16

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http://www.medianama.com/2010/07/223-its-getting-crowded-at-the-lower-end-of-indias-handset-market/























Next

Generation

Mobile


Question - India has no 3G network. How many 3G-

enabled phones are there in India?

17

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260,000?

2.6 million?

26 million?

http://www.siliconindia.com/shownews/26_Million_Indians_use_3G_handsets_to_get__2G_service-nid-67242.html





Next

Generation

Content


Next

Generation

Content


YouTube now gets 2 billion video views per day

19

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http://wave.google.com/

http://youtube-global.blogspot.com/2010/05/at-five-years-two-billion-views-per-day.html

















Next

Generation

Content


Old Spice man gives live video answers to tweets and comments

20

Produced by

http://www.youtube.com/watch?v=_-fLV28SkZ8



http://mashable.com/2010/07/15/old-spice-stats/






Next

Generation

Content


David Lynch’s 16 minute film for Dior Blue

21

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http://www.ladydior.com/index.php?lang=en&event=1.4


Next

Generation

Content


I Can Has Cheezburger receives more than

18,000 submissions a day from readers

22

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http://www.nytimes.com/2010/06/14/technology/internet/14burger.html?_r=1

Next

Generation

Content


Olympus’ augmented reality camera

23

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http://www.youtube.com/watch?v=P9Nd04dW2-M



Next

Generation

Content


Question - which retailer sells the most recorded

music in America?

24

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http://www.billboard.biz/bbbiz/content_display/magazine/upfront/e3i12fe2557a9382597671a522cc1cc901d

Next

Generation

Content


Next

Generation

Social Media


Twitter has over 125m registered users, and

is growing at over 300,000 users per day

26

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http://social.venturebeat.com/2010/06/10/twitter-growth-125-million-users/









Next

Generation

Social Media


A minority of social network site users create

the vast majority of brand related content

27

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http://adage.com/digitalnext/post?article_id=143372

Next

Generation

Social Media


An estimated 65 million Facebook users

‘’Like’’ something every day

28

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http://www.allfacebook.com/2010/07/almost-65-million-facebook-users-like-things-daily/















Next

Generation

Social Media


The most popular Facebook pages are for

movies, TV shows and books

29

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http://blog.hubspot.com/blog/tabid/6307/bid/6087/The-Most-Liked-Types-of-Facebook-Pages-Infographic.aspx















Next

Generation

Social Media


Jimmy Choo’s twitter & Foursquare treasure

hunt

30

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http://digital-examples.blogspot.com/2010/04/jimmy-choos-foursquare-treasure-hunt.html











Next

Generation

Social Media


Question - How many searches does Twitter support

each day, inc queries in other search engines?

31

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8 million?

80 million?

800 million?

http://social.venturebeat.com/2010/07/06/twitter-search-800-million-queries/









Next

Generation

Content


Next

Generation

Effectiveness


Facebook ads work better if a friend has

interacted with them

33

Produced by

http://en-us.nielsen.com/forms/report_forms/Understanding-the-Value-of-a-Social-Media-Impression-A-Nielsen-and-Facebook-Joint-Study






























Next

Generation

Effectiveness


A Foursquare screengrab from the launch of

the iPhone 4 in New York

34

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http://yfrog.com/0cmdgj

Next

Generation

Effectiveness


Question - what percent of people exposed to an

online campaign go on to visit the advertiser’s site?

35

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1.6%?

2.6%?

3.6%?

http://digital-stats.blogspot.com/2010/04/36-of-people-exposed-to-online.html













Next

Generation

Technology


Next

Generation

Sport


20 million people watched the Indian Premier

League on YouTube

37

Produced by

http://googlebarometer.blogspot.com/2010/05/ipl-on-youtube-post-event-report-2010.html













Next

Generation

Sport


The World Cup broke internet traffic records

38

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http://www.akamai.com/html/technology/nui/news/index.html

Next

Generation

Sport


The World Cup broke the record for the most

tweets per second

39

Produced by

http://blog.twitter.com/2010/06/another-big-record-part-deux.html









Next

Generation

Sport


Foursquare and CNN partnered to produce

Special world Cup badges

40

Produced by

http://foursquare.com/CNN

Next

Generation

Sport


The World Cup was a treat for data nerds

41

Produced by

http://www.guardian.co.uk/football/world-cup-match-replay







Next

Generation

Sport


Question - how many of the 86 million people

who saw Coca Cola’s sponsored trend on twitter

interacted with it?

42

Produced by

http://www.ft.com/cms/s/0/6726ef4e-805a-11df-8b9e-00144feabdc0.html










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