Next Generation Media Quarterly - January 2010

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The Next generation is…

- technology transforming

media

- Content accessible anywhere

- people in control

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Next

Generation

People

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Next

Generation

People

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80% of Americans use the internet, and each

spends an average of 13 hours a week online

5

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Generation

People

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72% of mums in the UK are on Facebook

6

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Generation

People

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>70% of European kids aged 8-14 said that

gaming is their most common use of the internet

7

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Generation

People

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One in Five teenagers in the US share

passwords as a way to build trust and

foster romance

8

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Next

Generation

Mobile

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Morgan Stanley’s brilliant presentation on the

state of the internet

10

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Generation

Mobile

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Google’s acquisition of AdMob shows that

mobile media has arrived

11

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Generation

Mobile

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Only 20% of iPhone apps are actively used

12

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Generation

Mobile

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Google launches Goggles - picture-based search

from a mobile phone

13

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Generation

Mobile

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Local venues start to market through

Foursquare

14

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Generation

Mobile

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Brightkite launches Augmented Reality

advertising

15

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Generation

Mobile

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Next

Generation

Technology

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Amazon’s Kindle finally goes on sale outside

the US

17

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Generation

Technology

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Google Wave launches –to general bafflement

18

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Generation

Technology

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Each school child in Uruguay is to be given a

laptop

19

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Generation

Technology

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Access to broadband is to become a legal right

in Finland

20

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Generation

Content

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Next Generation

Content

Next

Generation

Content

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40% of music sales in the US in 2009 were

digital downloads

22

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Generation

Content

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Modern Warfare 2 sold 4.7 million copies in

the first day in the US and UK alone

23

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Generation

Content

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Apple bought music streaming site Lala

24

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Generation

Content

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YouTube served 10 million live streams of U2’s gig in Pasadena

25

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Generation

Content

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Nokia Signpost in London controlled by Ovi

users

26

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Generation

Content

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Spanish football fans give blood for their

team

27

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Generation

Content

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Design and build your own Lego Valentine’s

Day card

28

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Generation

Content

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Next

Generation

Social Media

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Social network usage grows in China

30

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Generation

Social Media

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Nike turned twitter red for World Aids Day

31

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Generation

Social Media

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Around 25 million tweets are posted each day

32

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Generation

Social Media

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Nearly 2m logged into Facebook through Xbox

Live in the first week

33

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Generation

Social Media

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It’s much quicker to share on twitter than on

Facebook

34

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Generation

Content

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Next

Generation

Effectiveness

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Facebook claim that ads on their site can be

more effective than on Google

36

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Generation

Effectiveness

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Pizza Hut generated $1m in orders in 3

months from their mobile apps

37

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Generation

Effectiveness

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Ebay sold 1.5m items through their mobile app

over Christmas 2009

38

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Generation

Effectiveness

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Paranormal Activity found its audience

though the gig booking site Eventful

39

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Generation

Effectiveness

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New Moon’s Success was predicted by analysing

twitter buzz

40

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Generation

Effectiveness

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@

Next

Generation

Effectiveness

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