Social Media Strategy
Three Part Plan
1. Show your product
2. Engage your audience
3. Track your success
SHOW YOUR PRODUCTHow to make your brand known
Flickr.com
• Account is Free
• Easy upload to share pictures
• Link Flickr pictures to your website
5th Street Cafe
ENGAGE YOUR AUDIENCEBuilding a community
Constant Contact
• Email Marketing
• Surveys and Polls
• Inexpensive
Sample Constant Contact Email
TRACK YOUR AUDIENCELearn client behavior, track competitors and build relationships
Nimble
• Track customer activity
• One-stop contact integration
• Prospecting
Nimble Homepage
IMPLEMENTATIONTying it all together
Digital Collaborative
• Free Flickr Account
• Constant Contact design
• Nimble training and implementation
References
5th Street Cafe (n.d.). Flickr: 5th Street Patio Cafe's Photostream. Welcome to Flickr - Photo Sharing. Retrieved February 9, 2013, from
http://www.flickr.com/photos/5thstreetpatiocafe/
Constant Contact (n.d.). Constant Contact Pricing. Constant Contact Support. Retrieved February 9, 2013, from
http://support2.constantcontact.com/articles/FAQ/1935?q=price&l=en_US&fs=Search&pnx=1
Flickr (n.d.). Welcome to Flickr - Photo Sharing. Flickr.com. Retrieved February 6, 2013, from http://www.flickr.com/
Inc. (n.d.). 6 Services to Help You With Mobile Marketing | Inc.com. Small Business Ideas and Resources for Entrepreneurs. Retrieved February 9, 2013, from
http://www.inc.com/ss/mobile-marketing#5
Inc. (2010, January 25). How to Use Multimedia for Business Marketing | Inc.com. Small Business Ideas and Resources for Entrepreneurs. Retrieved February 9,
2013, from http://www.inc.com/guides/multimedia-for-business-marketing.html
Inc. (2010, January 25). How to Use Social Networking Sites to Drive Business | Inc.com. Small Business Ideas and Resources for Entrepreneurs. Retrieved
February 7, 2013, from http://www.inc.com/guides/using-social-networking-sites.html
McGee, M. (2006, January 15). How to Market on Flickr. Small Business Search Marketing by Matt McGee | SEO Tips & Help for Small Businesses. Retrieved
February 9, 2013, from http://www.smallbusinesssem.com/how-to-market-on-flickr/6031/
