Nantucket Catering Company Social Media Marketing Plan

Social Media Strategy

Three Part Plan

1. Show your product

2. Engage your audience

3. Track your success

SHOW YOUR PRODUCTHow to make your brand known

Flickr.com

• Account is Free

• Easy upload to share pictures

• Link Flickr pictures to your website

5th Street Cafe

ENGAGE YOUR AUDIENCEBuilding a community

Constant Contact

• Email Marketing

• Surveys and Polls

• Inexpensive

Sample Constant Contact Email

TRACK YOUR AUDIENCELearn client behavior, track competitors and build relationships

Nimble

• Track customer activity

• One-stop contact integration

• Prospecting

Nimble Homepage

IMPLEMENTATIONTying it all together

Digital Collaborative

• Free Flickr Account

• Constant Contact design

• Nimble training and implementation

References

5th Street Cafe (n.d.). Flickr: 5th Street Patio Cafe's Photostream. Welcome to Flickr - Photo Sharing. Retrieved February 9, 2013, from

http://www.flickr.com/photos/5thstreetpatiocafe/

Constant Contact (n.d.). Constant Contact Pricing. Constant Contact Support. Retrieved February 9, 2013, from

http://support2.constantcontact.com/articles/FAQ/1935?q=price&l=en_US&fs=Search&pnx=1

Flickr (n.d.). Welcome to Flickr - Photo Sharing. Flickr.com. Retrieved February 6, 2013, from http://www.flickr.com/

Inc. (n.d.). 6 Services to Help You With Mobile Marketing | Inc.com. Small Business Ideas and Resources for Entrepreneurs. Retrieved February 9, 2013, from

http://www.inc.com/ss/mobile-marketing#5

Inc. (2010, January 25). How to Use Multimedia for Business Marketing | Inc.com. Small Business Ideas and Resources for Entrepreneurs. Retrieved February 9,

2013, from http://www.inc.com/guides/multimedia-for-business-marketing.html

Inc. (2010, January 25). How to Use Social Networking Sites to Drive Business | Inc.com. Small Business Ideas and Resources for Entrepreneurs. Retrieved

February 7, 2013, from http://www.inc.com/guides/using-social-networking-sites.html

McGee, M. (2006, January 15). How to Market on Flickr. Small Business Search Marketing by Matt McGee | SEO Tips & Help for Small Businesses. Retrieved

February 9, 2013, from http://www.smallbusinesssem.com/how-to-market-on-flickr/6031/