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QRBOARDTM
Fact Sheet
MOSAIC QRBoard™ XXL Network at CapitaMalls Asia
MOSAIC Digital Advertising Network at CapitaMalls Asia malls and shopping centres across Singapore offers an
exclusive 65” HD digital format to engage shoppers, PMEBs, teens and families and effectively reach the mass
segment of the population.
All sites are well distributed among CapitaMalls Asia shopping centres and located in areas of high footfall with
great potential for targeted messaging near point-of-sell.
The layout and size of MOSAIC QRBoard™ XXL screens ensure standout, optimal exposure and high impact for
the highly affluent audience.
XXL
Locations42 panels in 10 malls and shopping centres (incl. 12 QRBoard™ Small units)
Average Exposure60-120 min (shoppers typically spend 1-2 hours in malls)
Estimated Traffic14 million shoppers monthly
Target AudienceWomen, Men, 15-34, PMEB,Teens, Students, Families, Generation X, Generation Y
Launch March 2012
Target ProductCosmeticsRetailTravel Food & Beverage EntertainmentTelecom & Electronics etc...
Buying FlexibilityBy mall, by panel / other flexibility on request
Further Development & ExtensionMore screens to be installed at remaining CapitaMalls Asia malls and shopping centres and increase of overall advertising faces to reach 100 panels (Q3 2012)
Loop 90
seconds
Total Loop 90 secEditorial 1 x 15 sec (Mall Internal)Ads 5 x 15 sec (Agencies & Advertisers)
Standard campaign 1 x 15 sec per 90 second loop
Notes42 panels in 10 malls and shopping centres, including Plaza Singapura, Bugis Junction and Tampines Mall.
Media
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QRBOARDTM XXL
Production
LCD Characteristics 65 inch panel size (high performance) High Resolution LCD HD 1080p full-motion content Full stereo sound Embedded Camera Remotely managed (3G + Wifi) Sleek design
Product Capabilities Automatic start/stop and Self LoopingMovie Clip Duration: 15 sec Loop cycle: 90 sec Operation Hours: 12-13 hrs/day(Mon – Fri: 10 AM – 10 PM, Sat – Sun: 10 AM – 11 PM)
Frequency: 480 – 520 spots/day/unit(7 days/week)
Media Management Interactive rich media Real-time “live” content updates Real-time supervisionMonitoring Automated Audience Measurement Audience based targeting (Male/Female)
QRBoard™ XXL – Digital 6
Sheet
Aspect Ratio 9:16 Portrait
Audio On
Definition High
Screen Size 65”
Screen
Resolution
1080 x 1920
Still Y
Video Y
Flash Y
Dynamic Update Y
Optimal Viewing Distance1m – 10m
1080
1920
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Specifications
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QRBOARDTM XXL
42
Portfolio Overview
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QRBOARDTM XXL
1 2 3 4 5 6 7 8 9 10
10shopping malls
14Mshoppers monthly QRBoard™
Bugis Junction
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QRBOARDTM XXL
1
Shopper Traffic in 201138.4 million
Customer ProfileProfessionals, Managers, Executives,Businessmen, Young Adults, Youth,Women, Men, 15-34, Teens, Students,Generation X, Generation Y
Tenant Mix
Located in the downtown core of Singapore
with direct access to Bugis MRT Station.
Bugis Junction has a mixture of shopping
options to enthrall even the most seasoned
of shoppers.
Located in the heart of Singapore’s Civic
and Cultural District, Bugis Junction
enjoys direct connectivity to the Bugis
MRT station from the basement level, and
is well served by major public bus routes.
In line with its close proximity to the
Singapore Management University,
LASALLE College of the Arts and School
of the Arts, Bugis Junction is positioned
as a modern fashion, dining and
entertainment destination mall targeted at
young adults and professionals,
managers, executives and businessmen
(PMEBs).
Anchor Tenants BHG
Key Retailers Cold Storage, Food Junction, Shaw Theatres, Crystal JadeRestaurant, Esprit, KinokuniyaBookstore, Topshop & Topman, Nando’s, MANGO, Itacho Sushi
No of Retail Stores 235 units
Bugis Junction
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1
B1
L2
QRBoard™ XXLMedia3 panels located at B1 and L2
[ B1 – MRT Escalator ]
[ B1 – Central Hallway ]
[ L2 – Escalator Pillar ]
Bugis Junction
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1
[ L2 – Escalator Pillar ]
[ B1 – MRT Escalator ]
[ B1 – Central Hallway ]
Bukit Panjang Plaza
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2
Located in the high density residential area of
Bukit Panjang New Town in the western part
of Singapore, adjacent to the Bukit Panjang
bus interchange and is strategically located
between two LRT stations, Bukit Panjang
and Senja stations.
Bukit Panjang Plaza (BPP) is located in
the high-density residential area of Bukit
Panjang New Town, in the north-western
region of Singapore. The four-storey mall,
with two levels of basement car park, is
conveniently located between the Bukit
Panjang and Senja LRT stations, and
adjacent to the Bukit Panjang bus
interchange.
Shopper Traffic in 201112.2 million
Customer ProfileResidents living in the vicinity,Families, Youth, Women, Men, 15-34, Teens, Students,Generation X, Generation Y
Tenant Mix
Anchor Tenants NTUC FairPrice
Key Retailers Bukit Panjang Community Library, Kopitiam, Daiso, Harvey Norman, Popular Bookstore, Jean Yip, McDonald's, Royal Sporting House, Watsons
No of Retail Stores 107 units
Bukit Panjang Plaza
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2
L2
L1
QRBoard™ XXLMedia2 panels located at L1 and L2
[ L1 – Front Entrance ]
[ L2 – Side Entrance ]
Bukit Panjang Plaza
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2
[ L1 – Front Entrance ]
[ L2 – Side Entrance ]
Clarke Quay
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3
Strategically located between the Central
Business District (CBD) and the prime
shopping area of Orchard Road, Clarke Quay
is a vibrant and dynamic entertainment hub
only five minutes’ walk from Clarke Quay
MRT Station.
Clarke Quay, which is zoned as a
commercial development within a
conservation area, is an integrated food
and beverage, entertainment and lifestyle
riverfront destination. It is located along
the Singapore River and at the fringe of
the Central Business District. It is within
walking distance of the Clarke Quay MRT
station, making it easily accessible by
public transportation.
Shopper Traffic in 201112.6 million
Customer ProfileProfessionals, Managers, Executives,Businessmen, Tourists, Young Adults, Youth,Women, Men, 15-34, Teens, Students,Generation X, Generation Y
Tenant Mix
Anchor Tenants Bar Cocoon @ The Forbidden City, Shanghai Dolly, Zirca, Lunar
Key Retailers Royal Selangor, Attica, The Arena, The Pump Room, Hooters, Baize & China One, G-Max ReverseBungy, GX Swing
No of Retail Stores 60 units
Clark Quay
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3
L1
QRBoard™ SmallMedia12 panels located at all restrooms
[ Restroom x12 ]
Clark Quay
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3
[ Restroom x12 ]
[ QRBoard™ Small ]
Funan DigitaLife Mall
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4
Located in the downtown core of Singapore
and in close proximity to City Hall MRT
Interchange Station. Funan DigitaLife Mall
positions itself as Asia’s leading IT shopping
mall with people coming from afar to browse
through all of its specialty digital shops.
Funan DigitaLife Mall (Funan) enjoys an
excellent location in the downtown core
and tourist belt of Singapore. It is within
walking distance to the City Hall MRT
interchange station and the Clarke Quay
MRT station, which puts it in close
proximity to the riverside food & beverage
and entertainment precincts such as
Clarke Quay and Boat Quay. Together
with a unique mix of reputable retailers
that offer genuine products and quality
customer service, Funan is one of
Singapore’s choice destinations for IT,
gaming, digital and lifestyle products.
Shopper Traffic in 201110.2 million
Customer ProfileProfessionals, Managers, Executives,Businessmen, Tourists, Families, Youth,Women, Men, 15-34, Teens, Students,Generation X, Generation Y
Tenant Mix
Anchor Tenants Challenger
Key Retailers Food Junction, Harvey Norman, South Asia Computer, Newstead, Royal Sporting House, Courts, Juzz1, Digital Asia
No of Retail Stores 196 units
Funan DigitaLife Mall
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4
L1
QRBoard™ XXLMedia3 panels located at L1
[ L1 – Main Entrance ]
[ L1 – Central Hallway ]
[ L1 – Back Entrance ]
Funan DigitaLife Mall
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4
[ L1 – Central Hallway ]
[ L1 – Back Entrance ]
[ L1 – Main Entrance ]
IMM Building
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5
Located in the densely populated residential
area of Jurong East and just ten minutes’
walk away from Jurong East MRT
Interchange Station. IMM Mall is a true
magnet with professionals and families
staying in the west region of Singapore.
IMM Building (IMM) is located in the
western part of Singapore, just a five-
minute walk from the Jurong East MRT
interchange station and bus interchange.
Besides its proximity to the surrounding
residential estates, IMM is close to major
office and industrial developments such
as the International Business Park and
JTC Summit. The five-storey mixed
development comprises retail, office and
warehouse space.
Shopper Traffic in 201016.5 million
Customer ProfileProfessionals, Working Executives, Families, Young Adults, Youth,Women, Men, 15-34, Teens, Students,Generation X, Generation Y
Tenant Mix
Anchor Tenants Best Denki, Daiso, GiantHypermarket
Key Retailers Challenger, Kopitiam, Esprit Outlet, Crocs, Giordano Outlet, Samsonite Outlet, Timberland Outlet, Popular Bookstore, Bagus, New Balance Outlet
No of Retail Stores 247 units
IMM Building
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5
L1
L2
QRBoard™ XXLMedia4 panels located at L1 and L2
[ L2 – Travelator Pillar ]
[ L1 – Side Atrium Central Pillar ]
[ L1 – Atrium A ]
[ L1 – Atrium B ]
IMM Building
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5
[ L1 – Side Atrium Central Pillar ]
[ L2 – Travelator Pillar ][ L1 – Main Atrium Pillar B ]
[ L1 – Main Atrium Pillar A ]
Lot One Shoppers’ Mall
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6
Located in the Choa Chu Kang housing
estate, a stone throw away from Choa Chu
Kang MRT station, LRT and Bus Interchange.
Lot One Shoppers' Mall is a leading family
mall with focus on fashion, dining and
entertainment.
Lot One Shoppers’ Mall (Lot One) is
situated in the heart of the Choa Chu
Kang housing estate, in the north-western
region of Singapore. The mall is well
connected by major arterial roads and is
next to the Choa Chu Kang MRT/LRT
stations and bus interchange. The six-
storey retail mall enjoys a large shopper
catchment, comprising residents in the
Choa Chu Kang, Bukit Panjang, Bukit
Batok and Upper Bukit Timah precincts,
uniformed personnel from military camps
in the vicinity, as well as students from
nearby schools.
Shopper Traffic in 201117.2 million
Customer ProfileResidents living in the vicinity,Families, Youth, Women, Men, 15-34, Teens, Students, Generation X, Generation Y
Tenant Mix
Anchor Tenants BHG, Choa Chu Kang Library, Courts, Food Junction, NTUC Fairprice, Shaw Theatres
Key Retailers Cotton On/Cotton On Body, Jean Yip Hub, Kiddy Palace, Levi's, McDonald's, Popular Bookstore, Smiggle, Etude House
No of Retail Stores 156 units
Lot One Shoppers’ Mall
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6
B1
L1
QRBoard™ XXLMedia3 panels located at B1 and L1
[ B1 – Parking Travelator ]
[ B1 – Outdoor Entrance ]
[ L1 – Central Hallway ]
Lot One Shoppers’ Mall
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6
[ B1 – Outdoor Entrance ]
[ L1 – Central Hallway ] [ B1 – Parking Travelator ]
Plaza Singapura
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7
Located along Singapore’s main shopping
street, Orchard Road, and linked to Dhoby
Ghaut MRT Interchange Station. One of the
most popular malls in Singapore because of
its simplicity, great location and everything all
available in one place.
Plaza Singapura is located along Orchard
Road, Singapore’s main shopping belt.
This prime freehold property boasts a
direct Basement 2 link to the Dhoby
Ghaut MRT interchange station, which
connects three main train lines, including
the Circle Line. The mall’s broad-based
positioning, coupled with its strong focus
on basic consumer goods and services,
differentiates itself from other malls along
Orchard Road, and allows it to attract a
wide range of shoppers – families, youths
and working adults – from all over
Singapore.
Shopper Traffic in 201123.3 million
Customer ProfileProfessionals, Managers, Executives,Businessmen, Families, Young Adults, Youth,Women, Men, 15-34, Teens, Students,Generation X, Generation Y
Tenant Mix
Anchor Tenants Carrefour Hypermarket, Golden Village Multiplex, Spotlight
Key Retailers Marks & Spencer, Kopitiam, Yamaha Music School, Daiso, Jean Yip Hub, Starhub, Times The Bookshop, Made With Love
No of Retail Stores 231 units
Plaza Singapura
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B2
B1
QRBoard™ XXLMedia3 panels located at B2 and B1
7
[ B2 – MRT Left Pillar ]
[ B1 – B2 Escalator ]
[ B1 – L1 Escalator ]
Plaza Singapura
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7
[ B2 – MRT Left Pillar ] [ B1 – L1 Escalator ]
[ B1 – B2 Escalator ]
Rivervale Mall
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8
Located in Sengkang, in the northeastern
part of Singapore and adjacent to Sengkang
LRT loop, near Rumbia LRT station. With its
accessible location, Rivervale Mall is a
popular and convenient shopping destination
for residents living within the vicinity.
Rivervale Mall is located at the junction of
Rivervale Drive and Rivervale Crescent in
Sengkang New Town. The mall is
strategically situated beside the Rumbia
LRT station, which is linked to the
Sengkang MRT station. In addition,
Rivervale Mall provides a free shuttle bus
service that plies two routes within the
Sengkang, Anchorvale and Compassvale
estates. With its accessible location, the
three-storey mall is a popular and
convenient shopping destination for
residents living in the vicinity.
Shopper Traffic in 20118.7 million
Customer ProfileResidents living in the vicinity,Families, Youth, Women, Men, 15-34, Teens, Students, Generation X, Generation Y
Tenant Mix
Anchor Tenants NTUC Fairprice
Key Retailers NTUC Foodfare, Daiso, Bata, EuYan Sang TCM, McDonald's, Long John Silver's, Guardian, KFC, BBQ Chicken, Watsons, Kimage, NTUC Denticare, Unity NTUC Healthcare
No of Retail Stores 68 units
Rivervale Mall
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8
L1
L3
QRBoard™ XXLMedia3 panels located at L1 and L3
[ L1 – Central Hallway ]
[ L3 – Main Escalator ]
[ L1 – Central Pillar ]
Rivervale Mall
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8
[ L1 – Central Hallway ]
[ L3 – Main Escalator ]
[ L1 – Central Pillar ]
Sembawang Shopping Centre
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Located between Sembawang Central and
Yishun West residential zones, accessible by
shuttle bus services to/from Sembawang and
Yishun MRT Stations. SSC is positioned as a
family shopping mall catering to middle-
income shoppers.
Sembawang Shopping Centre (SSC) is
situated in close proximity to Yishun and
Sembawang MRT stations. The mall
provides a free shuttle bus service which
plies between SSC and the Yishun and
Sembawang MRT stations. On weekdays,
SSC also operates a free lunch-time
shuttle bus to the nearby industrial estate.
Re-developed and re-opened in
December 2008, the mall houses four
levels of retail space, including a
basement level, as well as three floors of
car park.
9
Shopper Traffic in 20114.4 million
Customer ProfileFamilies, Army Personnel, PMETS, Expatriates, Women, Men, 15-34, Students
Tenant Mix
Anchor Tenants Giant
Key Retailers Daiso, Esprit outlet, Popular Bookstore, Food Junction, Astons
No of Retail Stores 79 units
Sembawang Shopping Centre
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9
B1
L1
QRBoard™ XXLMedia2 panels located at B1 and L1
[ B1 – Escalator Pillar ]
[ L1 – Escalator Pillar ]
Sembawang Shopping Centre
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9
[ B1 – Escalator Pillar ]
[ L1 – Escalator Pillar ]
Tampines Mall
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10
Located in the heart of the Tampines
Regional Centre, next to the Tampines MRT
Station and Bus Interchange. Tampines Mall
is one of the most popular malls in the
eastern part of Singapore.
Tampines Mall, located in the densely
populated residential area of Tampines, is
one of Singapore’s leading suburban
malls. It is conveniently situated within the
Tampines Regional Centre, the first and
most developed regional centre in
Singapore, and enjoys easy access via
the Tampines MRT station and bus
interchange. To meet the needs of
middle-income consumers living and
working around the bustling Tampines
Regional Centre, Tampines Mall provides
a varied mix of shopping, dining and
entertainment options for families,
professionals and young adults.
Shopper Traffic in 201127.4 million
Customer ProfileProfessionals, Working Executives, Families, Young Adults, Youth,Women, Men, 15-34, Teens, Students, Generation X, Generation Y
Tenant Mix
Anchor Tenants Golden Village Multiplex, Isetan, NTUC FairPrice
Key Retailers Courts, Popular Bookstore, Toys "R" Us, Yamaha Music School, Kopitiam
No of Retail Stores 174 units
Tampines Mall
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10
B1
L1
QRBoard™ XXLMedia7 panels located at B1, L1, L2, L3 and L4
[ B1 – Central Hallway ]
[ L1 – Main Entrance ]
[ L1 – Directory]
Tampines Mall
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10
L2
L3
QRBoard™ XXLMedia7 panels located at B1, L1, L2, L3 and L4
[ L2 – Entrance Pillar ]
[ L2 – Escalator Pillar ]
[ L3 – Escalator Pillar ]
Tampines Mall
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10
L4
QRBoard™ XXLMedia7 panels located at B1, L1, L2, L3 and L4
[ L4 – Escalator Pillar ]
Tampines Mall
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10
[ L1 – Main Entrance ]
[ L1 – Directory Area ]
[ B1 – Central Hallway ]
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Tampines Mall
[ L2 – Escalator Pillar ]
[ L3 – Escalator Pillar ]
[ L2 – Entrance Pillar ]
[ L4 – Escalator Pillar ]
10
QRBoard™ Small – 21.5” Units Total Price Per Week (SGD)
Clarke Quay 12 600
Rates
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QRBOARDTM XXL
QRBoard™ XXL – 65” Units Total Price Per Week (SGD)
Bugis Junction 3 900
Bukit Panjang Plaza 2 600
Funan DigitaLife Mall 3 900
IMM Building 4 1200
Lot One Shopper’s Mall 3 900
Plaza Singapura 3 900
Rivervale Mall 3 900
Sembawang Shopping Centre 2 600
Tampines Mall 7 2100
Discount Packages Units Total Price Per Week (SGD)
Full Network 42 8100
Full QRBoard™ XXL 30 7800
Half QRBoard™ XXL 15 4100
Quarter QRBoard™ XXL 7 2000
All rates are in SGD dollars Bookings are subject to availabilityMinimum campaign period : 2 Weeks Continuity discount : -5% (4+ weeks) Rates subject to change without notice
Options and variables affecting the pricing:- Brand exclusivity- Timing of the year (peak periods)- Location picking- Location positioning
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Copyright © 2012 MOSAIC MediaHouse. All rights reserved.
MOSAIC MediaHouse and the MOSAIC MediaHouse logo are trademarks
of MOSAIC MediaHouse Pte. Ltd. Other product and service names are
trademarks or registered trademarks of their respective companies.
MOSAIC MediaHouse Pte. Ltd.28 Maxwell Road
#03-05 Red Dot Traffic
Singapore 069120.
Tel: +65 6592 5290
Fax: +65 6536 3367
www.mosaicmediahouse.com