MOSAIC CMA Catalogue

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QRBOARDTM

Fact Sheet

MOSAIC QRBoard™ XXL Network at CapitaMalls Asia

MOSAIC Digital Advertising Network at CapitaMalls Asia malls and shopping centres across Singapore offers an

exclusive 65” HD digital format to engage shoppers, PMEBs, teens and families and effectively reach the mass

segment of the population.

All sites are well distributed among CapitaMalls Asia shopping centres and located in areas of high footfall with

great potential for targeted messaging near point-of-sell.

The layout and size of MOSAIC QRBoard™ XXL screens ensure standout, optimal exposure and high impact for

the highly affluent audience.

XXL

Locations42 panels in 10 malls and shopping centres (incl. 12 QRBoard™ Small units)

Average Exposure60-120 min (shoppers typically spend 1-2 hours in malls)

Estimated Traffic14 million shoppers monthly

Target AudienceWomen, Men, 15-34, PMEB,Teens, Students, Families, Generation X, Generation Y

Launch March 2012

Target ProductCosmeticsRetailTravel Food & Beverage EntertainmentTelecom & Electronics etc...

Buying FlexibilityBy mall, by panel / other flexibility on request

Further Development & ExtensionMore screens to be installed at remaining CapitaMalls Asia malls and shopping centres and increase of overall advertising faces to reach 100 panels (Q3 2012)

Loop 90

seconds

Total Loop 90 secEditorial 1 x 15 sec (Mall Internal)Ads 5 x 15 sec (Agencies & Advertisers)

Standard campaign 1 x 15 sec per 90 second loop

Notes42 panels in 10 malls and shopping centres, including Plaza Singapura, Bugis Junction and Tampines Mall.

Media

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Production

LCD Characteristics 65 inch panel size (high performance) High Resolution LCD HD 1080p full-motion content Full stereo sound Embedded Camera Remotely managed (3G + Wifi) Sleek design

Product Capabilities Automatic start/stop and Self LoopingMovie Clip Duration: 15 sec Loop cycle: 90 sec Operation Hours: 12-13 hrs/day(Mon – Fri: 10 AM – 10 PM, Sat – Sun: 10 AM – 11 PM)

Frequency: 480 – 520 spots/day/unit(7 days/week)

Media Management Interactive rich media Real-time “live” content updates Real-time supervisionMonitoring Automated Audience Measurement Audience based targeting (Male/Female)

QRBoard™ XXL – Digital 6

Sheet

Aspect Ratio 9:16 Portrait

Audio On

Definition High

Screen Size 65”

Screen

Resolution

1080 x 1920

Still Y

Video Y

Flash Y

Dynamic Update Y

Optimal Viewing Distance1m – 10m

1080

1920

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Specifications

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42

Portfolio Overview

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QRBOARDTM XXL

1 2 3 4 5 6 7 8 9 10

10shopping malls

14Mshoppers monthly QRBoard™

Bugis Junction

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QRBOARDTM XXL

1

Shopper Traffic in 201138.4 million

Customer ProfileProfessionals, Managers, Executives,Businessmen, Young Adults, Youth,Women, Men, 15-34, Teens, Students,Generation X, Generation Y

Tenant Mix

Located in the downtown core of Singapore

with direct access to Bugis MRT Station.

Bugis Junction has a mixture of shopping

options to enthrall even the most seasoned

of shoppers.

Located in the heart of Singapore’s Civic

and Cultural District, Bugis Junction

enjoys direct connectivity to the Bugis

MRT station from the basement level, and

is well served by major public bus routes.

In line with its close proximity to the

Singapore Management University,

LASALLE College of the Arts and School

of the Arts, Bugis Junction is positioned

as a modern fashion, dining and

entertainment destination mall targeted at

young adults and professionals,

managers, executives and businessmen

(PMEBs).

Anchor Tenants BHG

Key Retailers Cold Storage, Food Junction, Shaw Theatres, Crystal JadeRestaurant, Esprit, KinokuniyaBookstore, Topshop & Topman, Nando’s, MANGO, Itacho Sushi

No of Retail Stores 235 units

Bugis Junction

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1

B1

L2

QRBoard™ XXLMedia3 panels located at B1 and L2

[ B1 – MRT Escalator ]

[ B1 – Central Hallway ]

[ L2 – Escalator Pillar ]

Bugis Junction

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1


[ B1 – MRT Escalator ]


Bukit Panjang Plaza

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2

Located in the high density residential area of

Bukit Panjang New Town in the western part

of Singapore, adjacent to the Bukit Panjang

bus interchange and is strategically located

between two LRT stations, Bukit Panjang

and Senja stations.

Bukit Panjang Plaza (BPP) is located in

the high-density residential area of Bukit

Panjang New Town, in the north-western

region of Singapore. The four-storey mall,

with two levels of basement car park, is

conveniently located between the Bukit

Panjang and Senja LRT stations, and

adjacent to the Bukit Panjang bus

interchange.


Customer ProfileResidents living in the vicinity,Families, Youth, Women, Men, 15-34, Teens, Students,Generation X, Generation Y

Tenant Mix

Anchor Tenants NTUC FairPrice

Key Retailers Bukit Panjang Community Library, Kopitiam, Daiso, Harvey Norman, Popular Bookstore, Jean Yip, McDonald's, Royal Sporting House, Watsons


Bukit Panjang Plaza

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2

L2

L1

QRBoard™ XXLMedia2 panels located at L1 and L2

[ L1 – Front Entrance ]

[ L2 – Side Entrance ]

Bukit Panjang Plaza

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2

[ L1 – Front Entrance ]

[ L2 – Side Entrance ]

Clarke Quay

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3

Strategically located between the Central

Business District (CBD) and the prime

shopping area of Orchard Road, Clarke Quay

is a vibrant and dynamic entertainment hub

only five minutes’ walk from Clarke Quay

MRT Station.

Clarke Quay, which is zoned as a

commercial development within a

conservation area, is an integrated food

and beverage, entertainment and lifestyle

riverfront destination. It is located along

the Singapore River and at the fringe of

the Central Business District. It is within

walking distance of the Clarke Quay MRT

station, making it easily accessible by

public transportation.


Customer ProfileProfessionals, Managers, Executives,Businessmen, Tourists, Young Adults, Youth,Women, Men, 15-34, Teens, Students,Generation X, Generation Y

Tenant Mix

Anchor Tenants Bar Cocoon @ The Forbidden City, Shanghai Dolly, Zirca, Lunar

Key Retailers Royal Selangor, Attica, The Arena, The Pump Room, Hooters, Baize & China One, G-Max ReverseBungy, GX Swing


Clark Quay

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3

L1

QRBoard™ SmallMedia12 panels located at all restrooms

[ Restroom x12 ]

Clark Quay

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3

[ Restroom x12 ]

[ QRBoard™ Small ]

Funan DigitaLife Mall

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4

Located in the downtown core of Singapore

and in close proximity to City Hall MRT

Interchange Station. Funan DigitaLife Mall

positions itself as Asia’s leading IT shopping

mall with people coming from afar to browse

through all of its specialty digital shops.

Funan DigitaLife Mall (Funan) enjoys an

excellent location in the downtown core

and tourist belt of Singapore. It is within

walking distance to the City Hall MRT

interchange station and the Clarke Quay

MRT station, which puts it in close

proximity to the riverside food & beverage

and entertainment precincts such as

Clarke Quay and Boat Quay. Together

with a unique mix of reputable retailers

that offer genuine products and quality

customer service, Funan is one of

Singapore’s choice destinations for IT,

gaming, digital and lifestyle products.


Customer ProfileProfessionals, Managers, Executives,Businessmen, Tourists, Families, Youth,Women, Men, 15-34, Teens, Students,Generation X, Generation Y

Tenant Mix

Anchor Tenants Challenger

Key Retailers Food Junction, Harvey Norman, South Asia Computer, Newstead, Royal Sporting House, Courts, Juzz1, Digital Asia



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4

L1

QRBoard™ XXLMedia3 panels located at L1

[ L1 – Main Entrance ]

[ L1 – Central Hallway ]

[ L1 – Back Entrance ]


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4


[ L1 – Back Entrance ]


IMM Building

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5

Located in the densely populated residential

area of Jurong East and just ten minutes’

walk away from Jurong East MRT

Interchange Station. IMM Mall is a true

magnet with professionals and families

staying in the west region of Singapore.

IMM Building (IMM) is located in the

western part of Singapore, just a five-

minute walk from the Jurong East MRT

interchange station and bus interchange.

Besides its proximity to the surrounding

residential estates, IMM is close to major

office and industrial developments such

as the International Business Park and

JTC Summit. The five-storey mixed

development comprises retail, office and

warehouse space.


Customer ProfileProfessionals, Working Executives, Families, Young Adults, Youth,Women, Men, 15-34, Teens, Students,Generation X, Generation Y

Tenant Mix

Anchor Tenants Best Denki, Daiso, GiantHypermarket

Key Retailers Challenger, Kopitiam, Esprit Outlet, Crocs, Giordano Outlet, Samsonite Outlet, Timberland Outlet, Popular Bookstore, Bagus, New Balance Outlet


IMM Building

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5

L1

L2


[ L2 – Travelator Pillar ]

[ L1 – Side Atrium Central Pillar ]

[ L1 – Atrium A ]

[ L1 – Atrium B ]

IMM Building

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5

[ L1 – Side Atrium Central Pillar ]

[ L2 – Travelator Pillar ][ L1 – Main Atrium Pillar B ]

[ L1 – Main Atrium Pillar A ]

Lot One Shoppers’ Mall

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6

Located in the Choa Chu Kang housing

estate, a stone throw away from Choa Chu

Kang MRT station, LRT and Bus Interchange.

Lot One Shoppers' Mall is a leading family

mall with focus on fashion, dining and

entertainment.

Lot One Shoppers’ Mall (Lot One) is

situated in the heart of the Choa Chu

Kang housing estate, in the north-western

region of Singapore. The mall is well

connected by major arterial roads and is

next to the Choa Chu Kang MRT/LRT

stations and bus interchange. The six-

storey retail mall enjoys a large shopper

catchment, comprising residents in the

Choa Chu Kang, Bukit Panjang, Bukit

Batok and Upper Bukit Timah precincts,

uniformed personnel from military camps

in the vicinity, as well as students from

nearby schools.


Customer ProfileResidents living in the vicinity,Families, Youth, Women, Men, 15-34, Teens, Students, Generation X, Generation Y

Tenant Mix

Anchor Tenants BHG, Choa Chu Kang Library, Courts, Food Junction, NTUC Fairprice, Shaw Theatres

Key Retailers Cotton On/Cotton On Body, Jean Yip Hub, Kiddy Palace, Levi's, McDonald's, Popular Bookstore, Smiggle, Etude House



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6

B1

L1


[ B1 – Parking Travelator ]

[ B1 – Outdoor Entrance ]



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6

[ B1 – Outdoor Entrance ]

[ L1 – Central Hallway ] [ B1 – Parking Travelator ]

Plaza Singapura

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7

Located along Singapore’s main shopping

street, Orchard Road, and linked to Dhoby

Ghaut MRT Interchange Station. One of the

most popular malls in Singapore because of

its simplicity, great location and everything all

available in one place.

Plaza Singapura is located along Orchard

Road, Singapore’s main shopping belt.

This prime freehold property boasts a

direct Basement 2 link to the Dhoby

Ghaut MRT interchange station, which

connects three main train lines, including

the Circle Line. The mall’s broad-based

positioning, coupled with its strong focus

on basic consumer goods and services,

differentiates itself from other malls along

Orchard Road, and allows it to attract a

wide range of shoppers – families, youths

and working adults – from all over

Singapore.


Customer ProfileProfessionals, Managers, Executives,Businessmen, Families, Young Adults, Youth,Women, Men, 15-34, Teens, Students,Generation X, Generation Y

Tenant Mix

Anchor Tenants Carrefour Hypermarket, Golden Village Multiplex, Spotlight

Key Retailers Marks & Spencer, Kopitiam, Yamaha Music School, Daiso, Jean Yip Hub, Starhub, Times The Bookshop, Made With Love


Plaza Singapura

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B2

B1

QRBoard™ XXLMedia3 panels located at B2 and B1

7

[ B2 – MRT Left Pillar ]

[ B1 – B2 Escalator ]

[ B1 – L1 Escalator ]

Plaza Singapura

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7

[ B2 – MRT Left Pillar ] [ B1 – L1 Escalator ]

[ B1 – B2 Escalator ]

Rivervale Mall

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8

Located in Sengkang, in the northeastern

part of Singapore and adjacent to Sengkang

LRT loop, near Rumbia LRT station. With its

accessible location, Rivervale Mall is a

popular and convenient shopping destination

for residents living within the vicinity.

Rivervale Mall is located at the junction of

Rivervale Drive and Rivervale Crescent in

Sengkang New Town. The mall is

strategically situated beside the Rumbia

LRT station, which is linked to the

Sengkang MRT station. In addition,

Rivervale Mall provides a free shuttle bus

service that plies two routes within the

Sengkang, Anchorvale and Compassvale

estates. With its accessible location, the

three-storey mall is a popular and

convenient shopping destination for

residents living in the vicinity.


Customer ProfileResidents living in the vicinity,Families, Youth, Women, Men, 15-34, Teens, Students, Generation X, Generation Y

Tenant Mix

Anchor Tenants NTUC Fairprice

Key Retailers NTUC Foodfare, Daiso, Bata, EuYan Sang TCM, McDonald's, Long John Silver's, Guardian, KFC, BBQ Chicken, Watsons, Kimage, NTUC Denticare, Unity NTUC Healthcare


Rivervale Mall

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8

L1

L3



[ L3 – Main Escalator ]

[ L1 – Central Pillar ]

Rivervale Mall

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8


[ L3 – Main Escalator ]

[ L1 – Central Pillar ]

Sembawang Shopping Centre

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Located between Sembawang Central and

Yishun West residential zones, accessible by

shuttle bus services to/from Sembawang and

Yishun MRT Stations. SSC is positioned as a

family shopping mall catering to middle-

income shoppers.

Sembawang Shopping Centre (SSC) is

situated in close proximity to Yishun and

Sembawang MRT stations. The mall

provides a free shuttle bus service which

plies between SSC and the Yishun and

Sembawang MRT stations. On weekdays,

SSC also operates a free lunch-time

shuttle bus to the nearby industrial estate.

Re-developed and re-opened in

December 2008, the mall houses four

levels of retail space, including a

basement level, as well as three floors of

car park.

9


Customer ProfileFamilies, Army Personnel, PMETS, Expatriates, Women, Men, 15-34, Students

Tenant Mix

Anchor Tenants Giant

Key Retailers Daiso, Esprit outlet, Popular Bookstore, Food Junction, Astons



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9

B1

L1


[ B1 – Escalator Pillar ]



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9

[ B1 – Escalator Pillar ]


Tampines Mall

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10

Located in the heart of the Tampines

Regional Centre, next to the Tampines MRT

Station and Bus Interchange. Tampines Mall

is one of the most popular malls in the

eastern part of Singapore.

Tampines Mall, located in the densely

populated residential area of Tampines, is

one of Singapore’s leading suburban

malls. It is conveniently situated within the

Tampines Regional Centre, the first and

most developed regional centre in

Singapore, and enjoys easy access via

the Tampines MRT station and bus

interchange. To meet the needs of

middle-income consumers living and

working around the bustling Tampines

Regional Centre, Tampines Mall provides

a varied mix of shopping, dining and

entertainment options for families,

professionals and young adults.


Customer ProfileProfessionals, Working Executives, Families, Young Adults, Youth,Women, Men, 15-34, Teens, Students, Generation X, Generation Y

Tenant Mix

Anchor Tenants Golden Village Multiplex, Isetan, NTUC FairPrice

Key Retailers Courts, Popular Bookstore, Toys "R" Us, Yamaha Music School, Kopitiam


Tampines Mall

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10

B1

L1

QRBoard™ XXLMedia7 panels located at B1, L1, L2, L3 and L4



[ L1 – Directory]

Tampines Mall

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10

L2

L3


[ L2 – Entrance Pillar ]



Tampines Mall

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10

L4



Tampines Mall

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10


[ L1 – Directory Area ]


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Tampines Mall



[ L2 – Entrance Pillar ]


10

QRBoard™ Small – 21.5” Units Total Price Per Week (SGD)

Clarke Quay 12 600

Rates

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QRBOARDTM XXL

QRBoard™ XXL – 65” Units Total Price Per Week (SGD)

Bugis Junction 3 900

Bukit Panjang Plaza 2 600

Funan DigitaLife Mall 3 900

IMM Building 4 1200

Lot One Shopper’s Mall 3 900

Plaza Singapura 3 900

Rivervale Mall 3 900

Sembawang Shopping Centre 2 600

Tampines Mall 7 2100

Discount Packages Units Total Price Per Week (SGD)

Full Network 42 8100

Full QRBoard™ XXL 30 7800

Half QRBoard™ XXL 15 4100

Quarter QRBoard™ XXL 7 2000

All rates are in SGD dollars Bookings are subject to availabilityMinimum campaign period : 2 Weeks Continuity discount : -5% (4+ weeks) Rates subject to change without notice

Options and variables affecting the pricing:- Brand exclusivity- Timing of the year (peak periods)- Location picking- Location positioning

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Copyright © 2012 MOSAIC MediaHouse. All rights reserved.

MOSAIC MediaHouse and the MOSAIC MediaHouse logo are trademarks

of MOSAIC MediaHouse Pte. Ltd. Other product and service names are

trademarks or registered trademarks of their respective companies.

MOSAIC MediaHouse Pte. Ltd.28 Maxwell Road

#03-05 Red Dot Traffic

Singapore 069120.

Tel: +65 6592 5290

Fax: +65 6536 3367

www.mosaicmediahouse.com