MOSAIC network provides advertisers with targeted digital out-of-home advertising tailored to the audience, location or time of day, and offers measurable and relevant experiences for increasingly engaged consumers. Our portfolio offers some of the most popular destinations in Singapore, drawing over 17 million visitors monthly. We are continuously expanding our portfolio with selected venues that boast the most potential for advertisers based on location, traffic figures, customers profile and tenant mix. No matter what the objectives are, MOSAIC MediaHouse offers advertisers and brands an exclusive, digital format to engage the target audience, and effectively reach the mass segment of the population. We help advertisers reach targeted consumers through innovative and engaging digital out-of-home media. Catalogue Q3 2012
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MOSAIC network provides advertisers with targeted digital out-of-home advertising tailored to the audience,location or time of day, and offers measurable and relevant experiences for increasingly engaged consumers.
Our portfolio offers some of the most popular destinations in Singapore, drawing over 17 million visitorsmonthly. We are continuously expanding our portfolio with selected venues that boast the most potential foradvertisers based on location, traffic figures, customers profile and tenant mix.
No matter what the objectives are, MOSAIC MediaHouse offers advertisers and brands an exclusive, digitalformat to engage the target audience, and effectively reach the mass segment of the population.
We help advertisers reach targeted consumers through innovative and engaging digital out-of-home media.
CatalogueQ3 2012
Media
QRBoard™Digital
QRBoard™Digital
Loop 90
seconds
Specifications
LCD Characteristics 65 inch panel size (high performance) High Resolution LCD HD 1080p full-motion content Full stereo sound Embedded Camera Remotely managed (3G + Wifi) Sleek design
Product Capabilities Automatic start/stop and Self LoopingMovie Clip Duration: 15 sec Loop cycle: 90 sec Operation Hours: 12-13 hrs/day(Mon – Fri: 10 AM – 10 PM, Sat – Sun: 10 AM – 11 PM)
Frequency: 480 – 520 spots/day/unit(7 days/week)
Media Management Interactive rich media Real-time “live” content updates Real-time supervisionMonitoring Automated Audience Measurement Audience based targeting (Male/Female)
QRBoard™ XXL
Digital 65”
Aspect Ratio 9:16 Portrait
Audio On
Definition High
Screen Size 65”
Screen
Resolution
1080 x 1920
Still Y
Video Y
Flash Y
Dynamic Update Y
Optimal Viewing Distance1m – 10m
Total Loop 90 secEditorial 1 x 15 sec (Mall Internal)Ads 5 x 15 sec (Agencies & Advertisers)
Standard campaign 1 x 15 sec per 90 second loop
QRBoard™Digital XXL 65”
Specifications
LCD Characteristics 21.5 inch panel size (high performance) High Resolution LCD HD 1080p full-motion content Full stereo sound Remotely managed (3G + Wifi) Sleek design
Product Capabilities Automatic start/stop and Self LoopingMovie Clip Duration: 15 sec Loop cycle: 90 sec Operation Hours: 12-13 hrs/day(Mon – Fri: 10 AM – 10 PM, Sat – Sun: 10 AM – 11 PM)
Frequency: 480 – 520 spots/day/unit(7 days/week)
Media Management Interactive rich media Real-time “live” content updates Real-time supervisionMonitoring Audience based targeting (Male/Female)
QRBoard™ Small
Digital 21.5”
Aspect Ratio 9:16 Portrait
Audio On
Definition High
Screen Size 21.5”
Screen
Resolution
1080 x 1920
Still Y
Video Y
Flash Y (Light)
Dynamic Update Y
Loop 90
secondsTotal Loop 90 sec
Editorial 1 x 15 sec (Mall Internal)Ads 5 x 15 sec (Agencies & Advertisers)
Standard campaign 1 x 15 sec per 90 second loop
Optimal Viewing Distance1m – 3m
QRBoard™Digital Small
21.5”
Accurate and reliable data to measure advertising ROI.
As part of our commitment to provide transparency and accountability to our clients, MOSAIC MediaHouseoffers advertisers two sets of metrics for every campaign: a proof‐of‐play report and audience figures. Thismakes it easier for our advertisers to have a clear picture of when and where their content was played as wellas measure the return on their investment.
Proof-of-play is a key metric to compare the number of planned ‘ad plays’ — known as ‘ad repetitions’ —with the achieved ones. Our proof-of-play reporting system – BroadSign – was previously audited byArbitron to give our clients an added level of transparency and assurance.
MOSAIC’s audience measurement system is powered by Intel® facial recognition technology and providesvaluable data on age, gender, total number of viewers and amount of time a person looked at the display(i.e. dwell and attention time).
Proof-of-play
Audience Impression Metrics
Insight
6611shopping malls
17.3Mshoppers monthly QRBoard™
MOSAIC portfolio offers some of the most popular destinations in Singapore, drawing over 17 million visitors monthly.
PortfolioOverview
Profile
Shopper Traffic in 201138.4 million
Customer ProfileProfessionals, Managers, Executives,Businessmen, Young Adults, Youth,Women, Men, 15-34, Teens, Students,Generation X, Generation Y
QRBoard™ Small – 21.5” Units Total Price Per Week (SGD)
Clarke Quay 12 600
313@Somerset 24 1200
Rates
QRBoard™ XXL – 65” Units Total Price Per Week (SGD)
Bugis Junction 3 900
Bukit Panjang Plaza 2 600
Funan DigitaLife Mall 3 900
IMM Building 4 1200
Lot One Shopper’s Mall 3 900
Plaza Singapura 3 900
Rivervale Mall 3 900
Sembawang Shopping Centre 2 600
Tampines Mall 7 2000
Media Packs Units Total Price Per Week (SGD)
XXL Only 30 7800
Small Only 36 1800
All rates are in SGD dollars Bookings are subject to availabilityMinimum campaign period : 2 Weeks Rates subject to change without notice
Options and variables affecting the pricing:- Brand exclusivity- Timing of the year (peak periods)- Location picking & positioning
Our Rates
Audience Packs Units Media Total Price Per Week (SGD)
PMEBs 58 22 XXL + 36 Small 7600
15-34 66 30 XXL + 36 Small 8800
Youth & Family 66 30 XXL + 36 Small 8800
Tourists 39 3 XXL + 36 Small 2700
Rates
Network Packs Units Media Total Price Per Week (SGD)
Full Network 42 30 XXL + 36 Small 8800
Half Network 15 15 XXL 4200
Limited Network 7 7 XXL 2000
Central 45 9 XXL + 36 Small 4000
Heartland 21 21 XXL 5600
All rates are in SGD dollars Bookings are subject to availabilityMinimum campaign period : 2 Weeks Rates subject to change without notice
Options and variables affecting the pricing:- Brand exclusivity- Timing of the year (peak periods)- Location picking & positioning
PMEBs: Bugis Junction, Clarke Quay, Funan DigitaLife Mall, IMM Building, Plaza Singapura, Sembawang Shopping Centre, Tampines Mall15-34: 313@somerset, Bugis Junction, Bukit Panjang Plaza, Clarke Quay, Funan DigitaLife Mall, IMM Building, Lot One Shoppers’ Mall, Plaza Singapura,Rivervale Mall, Sembawang Shopping Centre, Tampines MallYouth & Family: 313@somerset, Bugis Junction, Bukit Panjang Plaza, Clarke Quay, Funan DigitaLife Mall, IMM Building, Lot One Shoppers’ Mall, PlazaSingapura, Rivervale Mall, Sembawang Shopping Centre, Tampines MallTourists: 313@somerset, Clarke Quay, Funan DigitaLife Mall
Central: 313@somerset, Bugis Junction, Clarke Quay, Funan DigitaLife Mall, Plaza SingapuraHeartland: Bukit Panjang Plaza, IMM Building, Lot One Shoppers’ Mall, Rivervale Mall, Sembawang Shopping Centre, Tampines Mall