OFFICIAL NEWSPAPER OF MOBILE WORLD CONGRESS 2015
Samsungs Galaxy S6 Edge -unveiled Sunday on the eveof MWC15 - has beenhonoured with the Best NewHandset, Device or Tablet Awardat MWC15. The device saw offstrong competition from HTCsOne M9, LGs Watch Urbane (LTE)and Flex smartphone, as well asSamsungs own Galaxy S6. Theaward was decided by a team ofnine leading industry analysts.
Galaxy S6 Edgescoops Best InShow Award
By Steve Costello
Ambitious smartphone brandHonor announced two newproducts targeting itsmarket of digital natives,including a device with cameratechnology it hopes will set it apartfrom its rivals.The Honor 6+ (pictured) has a
unique bionic parallel 8MP rearcamera, providing a maximumresolution of 13MP combined,alongside its patented 3IEalgorithmic engine, which deliversmore detailed and richer images.The company also said that the
5.5-inch full-HD screen has a 78.2per cent screen-to-body ratio,compared with 71.1 per cent forApples iPhone 6 Plus. Otherfeatures include an 8MP frontcamera, with Honor hailing it as
the best selfie phone in the industryas of today at its press event.Also unveiled was Honors 4X,
which is the first Honor 4Gsmartphone with dual 64-bitsoftware and hardware. It deliversa strong and stable 4G networkconnection which reduces thechance of fall-back to 3G.It also has 13MP rear and 5MP
front cameras, with dual-SIM, and5.5-inch screen.Honor, which is being positioned
as an independent brand by parentHuawei, noted the advantages ofbeing part of a bigger group duringits press conference.Frank Yao, founder and MD of
Honor Western Europe, said webenefit from that it allows us toinvest heavily in building the brand.But he also noted that the devices
have a strong European flavour,
alongside its Chinese heritage.While Honor has focused on
direct-to-consumer sales, it also thisweek announced an exclusivenetwork tariff partnership with 3UK, for Honor 6+.With the brand having been
promoted heavily in Europe sincelate last year, it was also noted thatthe company still has greater plans.This includes a launch into the USmarket later in 2015.
Huaweis Honor aims highwith latest smartphones
By Paul Rasmussen and Joseph Waring
The mobile industry shouldconsider 5G as a specialgeneration, introducingchallenges in all layers of thetechnology, Mike Short, VP ofpublic affairs Telefnica Europe(pictured right), said.Speaking in one of yesterdays
sessions covering the next-generation mobile technology, hesaid: Its beyond what were doingtoday with mobile. 5G will have ahuge influence on our connectivityto the internet and wirelessbroadcast capabilities.But Matt Grob, VP & CTO for
Qualcomm (pictured far right),questioned any need to rush. Wehave engineering teams working onLTE and 5G. Each time the 5G team
unveil a new performance leap, theLTE engineers respond bymatching it.Underlining the need for a new
generation, Mischa Dohler,professor of wirelesscommunications at Kings CollegeLondon, insisted: We really doneed 5G in order to have aparadigm shift. The order ofmagnitude jump in traffic is what isreally driving this move.He said the industry is nearing
the limit and needs to havebreakthroughs, which will hopefullycome from the 5G developments.This stand was supported by
Allan Kock, director of RANdevelopment at TeliaSonera. 5G isa fundamental change intechnology and will have asignificant impact on how we offer
services. We must look atperformance and coverage, and notjust consider microcells.Ericsson group CTO Ulf
Ewaldsson said its important to havea full understanding of the networkneeds of industries that are beingtransformed.This means that there are a wide
range of potential requirements,from low-power sensors to fast-moving vehicles that requireextremely low latency.
And were going to fit all that onone network. The risk with 5G iswere stretching it too wide to beable to build it. But we dont knowthat yet, he cautioned.Chaesub Lee, director of ITUs
Standardisation Bureau, however,noted there is a long way to go sincethe industrys current treatment oftraffic isnt smart enough to serve allthe business models. We now onlyhave one classification of traffic broadband or not.
5G a specialgeneration but in good time
Thursday 5th MarchMOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com PAGE 1
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NEWS
Thursday 5th MarchMOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com PAGE 3
1 2/23/15 4:51 PM
By Ken Wieland
John Chambers, chiefexecutive of tech-giant Cisco,said he expected sweepingchanges in the operator landscape,with 50 per cent of todays serviceproviders becoming irrelevant in 10years time as they fail to adapt in afast-moving digital world. Success of companies, cities and
countries depends on getting markettransitions right, he told journalistsat a Cisco press conference held at
Mobile World Congress. Chambers said technical change,
through the likes of cloud-based andvirtualisation technologies, was notenough. Changes in organisationalstructure and business processeswere also needed. He took Cisco as an example.
We have changed more in the lastthree years than we have in ourentire history, said Chambers. The Cisco boss enthused about
Internet of Everything technology andbig data analytics as ways to boost
economic growth, as well as improveoperator and enterprise profitability.Internet of Everything is a $19
trillion opportunity based on profitsand savings alone, said Chambers,adding that the number would bemuch bigger if job creation weretaken into account.Governments around the world
are beginning to address the needfor change, adopting broadbandand getting the right [big data]information at the right time, whichneeds to be complete informationand not stove pipe, he said. Cisco used yesterdays press
conference to showcase MobilityIQ, its mobility software as aservice (SaaS) analytics solution.Hosted on Cisco Cloud Services,
Mobility IQ gives service providers(and their business customers) real-time visibility into network, userand business intelligence acrossWi-Fi, 3G and LTE networks. This transformational new
capability enables service providersto deliver valuable, newdifferentiated mobile services totheir customers, while achievingnew levels of operational efficiency,said Cisco in a statement.Chambers also took time in his
remarks to claim leadership innetwork functions virtualisation(NFV) in terms of the number offunctions it has managed to virtualise.We have 49, while our competitorshave less than 10, he said. In a yearfrom now it will be over 90.
Cisco boss says half ofservice providers will beirrelevant within a decade
By Ken Wieland
Ryan Mclnerney, globalpresident of Visa Inc,speaking at yesterdaysMobile Word Congress (MWC)keynote on digital transactions andsocial interactions, said the hugeeffort involved in helping Apple Payget off the ground has put it in aposition to help others, includingmobile operators, launch rivalmobile payment services.We are the payment engine
underneath Apple Pay, and we had700 people working on it for 18months before its launch last year,said Mclnerney. We wanted tobuild a platform and system thatwould be scalable, reliable and safe but not just for Apple Pay, but tobuild a system that had openarchitecture, was form-factor,
handset and platform agnostic, andallowed our partners to build theirown payment products.Visa is also heavily involved with
Samsung Pay, said Mclnerney,which is set for launch in the USduring the second half of 2015.Following Samsungs recent
acquisition of LoopPay, the servicewill support Magnetic SecureTransmission (MST) technology aswell as the NFC technologysupported by Apple Pay.Under questioning from
journalist and author DavidKirkpatrick, the Visa chief wouldntbe drawn on differences betweenApple Pay and Samsung Pay, butacknowledged that LoopPaytechnology would be an advantagein the US where contactless cardsand chip and pin is not so widelyused as it is in Europe.
There are a lot of similaritiesbetween Apple Pay and SamsungPay, said Mclnerney. They haveworked with the card networks, andimportantly with the bank cardissuers, to let customers use cardsin the way they know and love.They havent tried to change it.Both payment services also
leverage so-called tokenisation, asecurity standard Visa announced atlast years Mobile World Congress. Becoming increasingly popular to
address security concerns aroundmobile and online payments,Mclnerney said tokenisation was abig deal in driving mobile payments. By substituting the payment
account information found on aplastic card with a series of numbersthat can be used to authorisepayment without exposing actualaccount details, customer data can
be protected. When consumers usetheir mobile device to make acontactless payment in a store, atoken is submitted, rather than theiraccount details.The Visa chief also pointed to the
interesting role that mobileoperators play, especially in thedeveloping world, in driving onlinecommerce.
Visa ready to help partners launch mobilepayments after work on Apple Pay
By Saleha Riaz
The Internet of Things (IoT)will become the internet ofeverything with the adventof 5G, said Stephane Richard, CEOof Orange, speaking at the Road to5G keynote yesterday morning,explaining his vision for a newhorizon for the IoT era.However, he believes that there is
no rush: 4G is a success, lets enjoyit. We shouldnt jump too fast, hesaid, adding that the industry mustlearn from the lessons of 3G whenthere was a delay of several yearsbetween the launch of the processand the actual reality, which led tomuch disappointment.That doesnt mean, though, that
the company isnt deeplycommitted to 5G and to the publicprivate partnership of theEuropean Commission, he said.In fact, the company believes that
5G is different from 4G because itwill have a greater and differentpurpose and needs to haveflexibility so that it canaccommodate services that haveyet to be invented.According to Richard, we will
soon have programmable networks,making them like clouds, providinga much more agile platform forinnovation.The CEO also believes that
ironically, the omnipresence oftechnology is what will give it amore human aspect, as it will sense
the world better through sensors,capture and understand specificsituations and become more aware.For instance, autonomous cars willcommunicate not just with othercars but with parking lots, roads andpetrol stations. Our role as operators is to use
these amazing opportunities to
facilities these new usages andshape a greater world, he added.Richard also believes 5G must
have green as part of its very DNA,ensuring that all aspects of 5G,from access networks, data centresand transport network to connecteddevices only consume energy whenthey are being used.
Lets enjoy 4G andnot rush 5G, saysOrange CEO
By Ken Wieland
Bell Labs president MarcusWeldon, who is also CTO ofAlcatel-Lucent, pouredscorn on competitors ridiculousmarketing of 5G, refusing to besucked into the game of headline-speed announcements.We pride ourselves as being the
most rational, he told Mobile WorldDaily. Most of our competitors talkabout 5Gb/s and 10Gb/s or someother number, but theyre nottelling you the configuration, whichis ridiculous.The Bell Labs chief argued that
headline-grabbing 5Gannouncements can be anunhelpful distraction. Everyonenow expects the bar in 5G to be5Gb/s, but its based on nothing,said Weldon (Ericssondemonstrated 5Gb/s speeds in July2014, with Samsung following soonafter with a record 7.5Gbps demo).Weldon prefers instead a much
more nuanced 5G message. Welike to say its about the digitisationof everything, people andmachines, he said.For the Bell Labs president, 5G
should not be a forced leap intechnology, but draw heavily onexisting technologies. He expects5G to re-use existing radio airinterfaces LTE, WiFi and LTE-U under a common control plane. Weldon, however, does see the
need for a new interface. Notbecause there is anything wrongwith the existing one, but its notgreat for machines, as it requiresdevices to constantly synchronise,which consumes power.Alcatel-Lucent and Bell Labs are
exploring a new multi-carrierwaveform dubbed UFMC(Universal Filtered Multi-Carrier),which they argue has much betterefficiency than OFDM (orthogonalfrequency-division multiplexing) the transport mechanismunderpinning LTE and LTE-Advanced systems for handlingIoT traffic. UFMC is one of a number of new
air interface candidates, sharingsimilar characteristics, beingexplored by 5GNow 5thGeneration Non-OrthogonalWaveforms for AsynchronousSignalling a research projectfunded by the European Union.
BellLabschiefshuns5G hype
MWC15 Daily DAY4.qxp_DAY1 04/03/2015 16:06 Page 3
NEWS
Thursday 5th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.comPAGE 4
3 1 18:46
Q&A r
What are your key themes in the Internet of Things session today?Everyone is looking to see what AT&T Digital Life is doing as it relates to theconnected home. Im going to talk about moving to an open-standards,managed platform and how Digital Life is taking advantage of innovation in themarketplace, broadening the Digital Life solution and providing a unifiedexperience for customers and solution providers.
What do you see as the role of telecom operators in the IoT space? From an AT&T perspective, we are providing an end-to-end (E2E) platform thatenables a unified experience across a wide range of devices and one-offcapabilities in the market today. Theres a lot of noise in the marketplace thatcan make it complicated for a consumer or a business to make sense of thisnotion of the Internet of Things. It is important for us to show real benefits,whether youre a consumer or business.
As a carrier with a legacy of innovation and experience in integrating devicesand platforms, we can connect the dots and demonstrate how your home caneasily connect to your car or wearable and why that matters.
What will be the hardest part?The biggest challenge will be integrating all the parts in terms of providing anE2E solution that is predictable and reliable.
What can we expect from A&T in the short-term?Our short-term goal is to provide customers with more choices in the devicesand capabilities they can use with our platform. Delivering personalised homeautomation, security and energy efficiency solutions for global and US carrierscontinues to be a top priority.
How will this impact the average consumer?Whether its a home or car or a shipment travelling around the globe, connectingthese things can simplify the way we interact and make life and business moreefficient. Digital Life aims to provide the customer with control and convenience.The Internet of Things could tell you that your elderly family member woke up,turned on the kitchen light, opened the pantry, started the coffee pot and openedthe utensil drawer. Your things will take care of you and your loved ones, givingyou peace of mind and unique insights to help you manage your day.
Kevin Petersen,AT&T Digital Life President
Everything connected:Enabling IoT
Hall 4 Conference Village Auditorium 2Thursday, 5 March, 11:30-13:00
By Ken Wieland
Jon Fredrik Baksaas, TelenorGroup CEO, said 70 per cent ofthe operators customersswitch off data roaming whentravelling abroad. His aim, however,is to increase data roaming usage to80 per cent over the next two years,so only 20 per cent of roamingtraffic wings its way over Wi-Finetworks. When you are sitting here, you
are probably more dependent onWi-Fi capacity than mobileconnections, and naturally so,Baksaas told those attendingTelenor Groups media seminar onTuesday at Mobile World Congress.But in the future we want to get ridof [bill shock], so that mobilesystems basically serve us. Theydeliver better peer-to-peerconnectivity, better security andbetter privacy in the long run.Thats our firm belief.Removing the bill shock
phenomenon needs new pricinginitiatives to create a new level of
affordability. For Baksaas, thatmeans starting with the homepackage and using those pricestructures abroad.Telenor Sweden was the first
company within the Telenor Group tolaunch a new data roaming package. In January, Telenor started offering
Swedish consumers a SEK 29 (3.1)100MB data package per daycovering all of Europe. This meansthat a Swedish customer travelling toBarcelona for one week will get
700MB for approximately SEK 200,which compares approximately withthe price cap of 0.20 per MB asregulated by the EU. Telenor Norway is expected to be
the next business unit to introducenew data roaming packages duringthe second quarter."The move from voice to data is
on and we need to deliveraffordable, simple and predictabledata services to our customerswhen travelling, said Baksaas.
Telenors Baksaas hasroaming on his mind
By Saleha Riaz and Joanne Taaffe
The mobile industry and itspartners are failing toprovide the ID and securityfeatures needed for new services.And that failure is having aneconomic impact on businesses andexposing consumers to risk thatcould affect service uptake,according to speakers at yesterdayskeynote session It hits our bottom line, said
Gary Kovacs, CEO of AVG, citing asurvey by his company that showed90 per cent of those surveyed wereconcerned by security online and72 per cent were not happy to haveto share information to downloadan application.Even Estonias government,
which has developed a digital IDcard so that it can provide services
electronically to all its citizens including electronic voting -- doesnot trust mobile phones. Instead itprovides its citizens with a physicalelectronic ID card. Trust is important and you
cant trust [smartphones]. Phonesare not trustable enough. If ourpeople dont trust digital servicesthen we are screwed as we cannotserve all those people physically,said the CIO of Estoniasgovernment, Taavi Kotka. AVG is calling for the industry to
make it clear what consumers areagreeing to when downloading anapp or signing up to a service.Downloading a mobile game forchildren can mean a child signingaway access to their messaging,GPS information and contacts onthe phone, said Kovacs.
Why does a multinationalcompany collect this information ona ten-year old child? asked Kovacs.User policies say what were
going to do to you not how toprotect yourself, he said. And theyare hard to read -- the CarnegieMellon University estimated it wouldtake 76 days to read the privacypolicies related to two weeks ofKovacs own Internet usage. The digital revolution has
happened its time for a trustrevolution, said Kovacs.Kovacs called on companies to
create simple user policies that
could be displayed on a single pageof a mobile phone. Privateindividuals are not the only ones atincreased risk.The growth of the Internet of
things promises to make enterprisesecurity even harder to manage.Increased mobile transactions
mean the attack surface hasincreased, said Brian Krzanich, theCEO of Intel. In the future there willbe a much larger and muchdifferent surface than even existstoday, said Krzanich. Already 80 per cent of all
enterprises will be breached this
year, according to Krzanich, whosaid it costs on average 31 days toremediate after a [security] breach.Every one of you is a point of
attack, said Patrick Gelsinger, CEOof VMWare. Security must be builtinto the underlying infrastructure,said Gelsinger.For Intel that means enterprises
need to move away from pluggingholes in security towards improvingidentification of people connectingto networks and detecting unusualtraffic flows. A password is notenough it needs more about youto ensure its you, said Krzanich.
Mobile security failingconsumers and enterprises
By Anne Morris
Plans to operate LTE networksin the unlicensed 5GHz bandgot a good airing at thisyears Mobile World Congress, butthe Wi-Fi Alliance continued toreiterate its warning that earlydeployments of the technologyentail as much risk as opportunity.Speaking to Mobile World Daily,
Edgar Figueroa, the president andCEO of the Wi-Fi Alliance, saidstandardisation work for LTE-Unlicensed (LTE-U) or LTE-LAA(licensed assisted access) is still at anascent stage, although he noted
that the technology represents anopportunity for both the Wi-Fi andmobile camps to work on co-existence in the unlicensed bands. The Wi-Fi Alliance has stressed
that there is a risk that LAA, andespecially pre-standard systemsdeployed ahead of coexistencework being done in the industry,will negatively impact billions ofWi-Fi users who rely on 5GHz fornetworking and deviceconnectivity.Figueroa noted that around one
billion Wi-Fi devices on the 5GHzband were shipped in 2014, whiletotal Wi-Fi device shipments
reached 2.5 billion.The 3GPP is already carrying out
work on LTE-U; Figueroa saiddiscussions between the mobiletechnology standards body and theWi-Fi Alliance have already begun.We are poised to have gooddiscussions, he added.The Wi-Fi Alliance said it is
generally agreed in principle thatfair sharing of the unlicensedspectrum band is required, butemphasises that there needs to befurther work from all parties toaddress this risk in practice.Figueroa also noted that Wi-Fi in
general is of growing importance tomobile network operators, and notjust for offloading data. He said weare at the dawn of Wi-Fi andmobile networks being integrated,with operators also now havingaccess to a list of requirements thatenables them to provide carrier-grade Wi-Fi services.
Wi-Fi Alliance outlinesopportunities andrisks with LTE-U
MWC15 Daily DAY4.qxp_DAY1 04/03/2015 16:07 Page 4
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MWC15 Daily DAY4.qxp_DAY1 03/03/2015 17:31 Page 5
By Anne Morris
Orange is building thefoundations for itscontinued growth in theMiddle East and Africa (MEA), andalso hopes to be able to exploitfuture opportunities forconsolidation in the region.The France-based operator is in
the process of placing all of its 20units in MEA under one holdingcompany, replacing the multipleholding companies that currentlyexist and thereby creating a simplerand clearer management structure. According to Marc Rennard, EVP
for Africa, the Middle East and Asia,the process should be completed byJune this year, by which time the
MEA unit will also publish itsresults as a separate region underthe Orange Group.Although Rennard said the
process is an internal measure andwill have no impact on customersand partners, he noted that it wouldmake it easier for Orange to bring innew shareholders or enter intomergers in the region.Rennard pointed out that Africa,
for example, has around 800 millionmobile subscribers but 200operators; in China, one operator -China Mobile - accounts for aboutthat many customers. There isroom for consolidation in Africa,he said, adding that Oranges focusis on building up its position in itsexisting markets.
The company also recentlystrengthened its position in Egypt byincreasing its stake in Mobinil to 99 percent from around 94 per cent for a totalcost of 209.6 million. Rennard saidMobinil should take on the Orangebrand this year, and also expects thelong-delayed converged licences to belaunched in Egypt this year. That willenable the markets three mobileoperators to offer fixed and mobileservices, while also allowing TelecomEgypt to launch an MVNO. However, Rennard is not
convinced that the market cansupport four players, even if one ofthem is an MVNO.As well as its organisational
changes, Orange has alsodeveloped a strong smartphonesales strategy in MEA - although itsclear that Rennard was not initiallykeen on that approach because hedid not believe that Orange was inthe business of selling devices.
Ive changed my view, Rennardsaid candidly. One reason for thischange of heart was that 3Gsmartphone prices declined to around$50. Orange started selling the AlcatelOneTouch Pixi smartphone, and in2014 sold 860,000 devices across itsMEA footprint.Encouraged by this, Rennard
supported the launch of OrangeKlif, the Mozilla OS-basedsmartphone launched at MobileCongress this week that alsoincludes a bundle of voice, textsand data for around $40. The smartphone will be launched
in different MEA markets in thecoming weeks, and Rennard said heis already seeing positive signalsfrom local managers. While he believes that Orange
has proved its smartphone salesstrategy is a good one, it remains tobe seen if the Orange Klif strategywill also be a success.
By Richard Handford
Spains BBVA is a bank that nolonger wants to behave likeone and, according to CEOFrancisco Gonzalez, is happy to livewith rivals moving onto its patch.Earlier this week at Mobile World
Congress, Samsung announced itsplan to launch a new mobilepayment service, as the SouthKorean vendor takes on Apple Pay(which launched at the end of 2014). But Gonzalez is sanguine about
the competition. There is a threatelement which I like becausebanking needs competitors. Weneed to be more efficient but wecan also collaborate with them.BBVA is already adjusting its own
approach as consumers move tomobile and digital payments. Last yearit bought US banking startup Simplefor $117 million and is also workingwith online payments firm Dwolla.But the Spanish bank, like all its
peers, is stuck with a legacy IT
system that dates back to the 60and 70s; what moderator DavidKirkpatrick termed a spaghettiplatform which still underpins thekind of batch processing associatedwith old-school banking.Gonzalez wants to shake up that
model and is staking the banksresources on pulling it off. BBVAscloud-based wallet app has 450people working on it. So far, its onlyavailable in Spain but Mexico, the USand Latin America are set to follow.And thats just the starting point in
terms of how the banks resourcesare likely to be heading over the nextfew years. Currently just 3,000 of its110,000 staff work on the digitalside but in five years Gonzalezreckons it will be a majority.Gonzalez added that about 1.2
billion people around the world havebank accounts, a figure that islimited because banking is veryexpensive he says. BBVA reckonsanother one or two billion might beinterested but not the traditionalroute. More likely, they will accesstheir account through a mobilephone. Gonzalez was speaking during
the keynote session on digitaltransactions and social interactionsyesterday morning.
Orange puts pieces intoplace for MEA growth
BBVA seesApple, Samsungas threats and likes it
By Joseph Waring
Xiaomis global VP HugoBarra claims the companysfresh brand will give it anedge over better known rivals as itmoves into new markets.Its one thing to have a well-
known brand, but its another thingto have a brand everyone is tired of,especially when targeting the earlyadopters, he said.Barra, speaking Tuesday on a
panel discussion on content atMobile World Congress, noted thatXiaomi doesnt spend on above-the-line or below-the-line advertisingand goes direct to customers asmuch as possible.We generally dont spend any
money on buying media. All of ourconversations are via social mediaand is pretty much organic. We alsoavoid intermediaries as much aspossible, which can be up to 30 per
cent of gross margins. Thats afortune relative to the margins welook at, he said.We have very few products just
two smartphones per year -- whichgives us greater economies of scaleat the production level and theability to keep costs down.Its weekly beta software updates,
based on input from its large betacommunity, is something he saidthat best defines us and showsthe companys commitment tocontinually improving the customerexperience.It has built up a beta track of 10
per cent of its over 100 million userbase worldwide, most of which useits devices. Every Friday it pushes outsoftware updates. He said it takes afew weeks for a change to move fromthe beta to the stable track.He said Xiaomi does something
similar with its hardware updates.With the absence of Apple and
Google in the app store space inChina, it has had some success in themainland. It is ranked about numberthree. Its the Wild West therebecause there is no App Store orGoogle Play, but we have no plans totake that outside of China, becausewere working with Google as aGoogle Mobile Services partner.
Xiaomi:Freshness of brand key to oursuccess
NEWS
Thursday 5th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.comPAGE 6
3A31
M 14:00 15:30 Conference: S
16:00 17:30 Conference: U
09:00 12:00 Operator and Service Provider Seminar: M
3 05/02/2015 12:17
Globe to deployHuaweis SingleSONGlobe Telecom announced ithas contracted Huawei tooptimise its wireless networkperformance using thevendors SingleSON (self-organising network). The twocompanies formalised anoperation and maintenance(O&M) agreement in Barcelonathis week. Globe recently testedthe technology on 20,000 2G,3G and 4G cells sites.
Modular VRANoutstrips the CloudMatrix, a new modular VRANfrom Dali Wireless, claims tooutperform cloud-based RANby allowing operators tooptimise the use of theirexisting network resources,including spectrum. Theflexibility and scalability ofMatrix means operators nolonger need to overhaul theirexisting networks to meetcurrent and futuretechnology trends.
NEWS IN BRIEF...
By Joanne Taaffe
Tele2 knows a thing or twoabout buying and divestinginternational telecomoperations. In January it reducedthe number of countries in which itoperates to nine, from a peak of 24,when the Norwegian CompetitionAuthority (NCA) approved the saleof its operations in the country toTeliaSonera. Despite having over-expanded in
the past, the company does not ruleout future acquisitions.We are clearly looking for
distressed assets. If we can find the[right opportunity], within specific
countries, we will do that, saidMats Granryd, CEO of Tele2,speaking on Tuesday in a sessionentitled Enabling M&A for IndustryGrowth.But we never have the ambition
to be a 24 country player again.Central Asia, where Tele2 already
operates in Kazakhstan, couldpresent opportunities.The stans on the whole are very
interesting -- even though there arepolitical challenges. There areplenty of opportunities, but wehave so far been reluctant, saidGranryd.Asked about the acquisition
strategies of large companies suchas Altice, Granryd advised caution. Big operators buying up whatever
they can are rarely a success case. Itbites them in the behind later.
Tele2 is retrenching to betterfocus on providing profitable dataservices across its own networks. Operators need to mentally
accept voice is free and gear up tobe successful in a data only world,said Granryd.The shift to charging for data is
closing MVNO opportunities,believes Granryd.We are not in favour of MVNOs.
We believe we should own our ownnetwork. I dont . see OTT orfixed players obtaining verylucrative MVNO agreements withus. Those days are gone. We arevery mindful of protecting dataconsumption.
Tele2 still open to makingacquisitions, sees feweropportunities for MVNOs
MANAGING EDITOR:Justin Springham
SENIOR EDITOR:Steve Costello
CONTRIBUTORS:Saleha Riaz, Ronan Shields, Richard Handford, Paul Rasmussen, Anne Morris, Joanne Taaffe, Joseph Waring, Ken Wieland
ALL ADVERTISING ENQUIRIES TO:[email protected]
PUBLISHER:Rick Costello
PRODUCTION MANAGER:Samantha Burke
ART DIRECTION & PRODUCTION: Russell Smith, IntuitiveDesign UK Ltd., 13 North St, Tolleshunt DArcy, Maldon, Essex CM9 8TF, UK, email: [email protected]
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Whilst care has been taken to ensure that the data inthis publication is accurate, the publisher cannotaccept and hereby disclaims any liability to any partyto loss or damage caused by errors or omissionsresulting from negligence, accident or any othercause. All rights reserved. No part of this publicationmay be reproduced, stored in any retrieval system ortransmitted in any form electronic, mechanical,photocopying or otherwise without the priorpermission of the publisher.
A GSMA PublicationAll content GSMA Ltd. 2007-2015. Allrights reserved.
In an effort to minimise the environmental impact ofour event, the GSMA promotes the usage of recycledmaterials and waste reduction wherever possible.Building on this commitment, we are now pursuingofficial Carbon Neutral certification of Mobile WorldCongress under the international standard PAS 2060.
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Secure digital identity is now in our hands
Welcome to digital identity that makes passwords a thing of the past.
We hold the future of digital authentication in our hands and so do our customers. Simply by matching people to their mobile phone, Mobile Connect allows people to log-in to websites and apps quickly and safely without the need to remember passwords. This innovative solution is provided by mobile operators worldwide and supported by the GSMA.
Log-in at GSMA Innovation City.
SECURE ONLINE LOG-INTHROUGH THE POWER OF MOBILE
Monday Thursday GSMA Innovation City: Mobile Connect The new standard in digital authentication Hall 3, Stand 3A11 & 3A31
Monday 14:00 15:30 Conference: Spotlight on Mobile Identity Solutions Hall 4, Conference Village
Monday 16:00 17:30 Conference: User-centred Privacy in a Connected World Hall 4, Conference Village
Tuesday 09:00 12:00 Operator and Service Provider Seminar: Mobile Connect Restoring trust in online services Seminar Theatre CC1.1
Wednesday 11:30 13:30 Seminar: SIM Security, Identity and Money Seminar Theatre CC1.1
Thursday 08:30 10:00 Seminar: Mobile Big Data Solving real life problems & maintaining users trust Seminar Theatre CC1.5
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By Joanne Taaffe
The spread of both higherspeed mobile connectivity andsmartphones is enabling theuse of more sophisticated financialand information services in thedeveloping world. But greater cross-sector collaboration will be essentialif financial services in particular areto spread, according to speakers atthe Innovating for Inclusion keynoteat Tuesdays Congress. Mobile operators in developing
countries have launched a numberof successful payment and financialservices. But the CEOs ofMastercard and the Hong LeongIslamic Bank are calling for greatercollaboration to open financialservices even further.Financial inclusion is a massive
undertaking and the only way wecan meet it is together acrossgovernments, industries andplatforms, said Ajay Banga,president & CEO of Mastercard. Currently 2.5 billion people, or half
the worlds population, do not haveaccess to a bank account, accordingto Banga, who said mobile moneyservices in developing countriesneed to move away from operating insilos. Instead Mastercard, which this
week announced an agreement withthe Egyptian government to developmobile financial services linked tonational ID cards, called for thebuilding of private publicpartnerships (PPP). Partnerships between
governments and the private sectorsare going to be a big factor ofgrowth [in] financial inclusion,said Banga: Governments provideon average approximately 30 percent of the income of those peoplein developing countries who areexcluded from financial services, hesaid.Raja Teh Maimunah, MD & CEO
at Hong Leong Islamic Bank,agreed that mobile-based serviceswill be key to broadening the reachof financial inclusion and need tobe based on partnerships.However, Maimunah also
admitted that financial institutionsare not very agile and are theslowest or the last to adapt to thischange. Nor are mobile operatorsnecessarily quick to partner. Oncethey do, however, Maimunah seesbenefits, describing a collaborationwith Telekom Indonesia thatresulted in remittances costingpeople 20 per cent of what they hadpreviously paid to agencies.
However, even though mobilephone penetration is high in thecountries in which the bankoperates, differences in the levelof smartphone penetrationbetween, for example, Vietnam,Malaysia and Indonesia, affectsthe services the bank canpartner to introduce. We needcheaper phones and we need[people] to move tosmartphones, she said.
Collaboration key to financial inclusion
By Saleha Riaz
Panellists at the EnsuringUser-Centred Privacy in aConnected World sessionthis week discussed the need forcompanies to have privacy policiesthat are simple for consumers tounderstand, and called for laws thatprotect individual data while alsosupporting innovation.There are 105 laws expected to
govern data around the world, andthey are specific to countries,whereas data does not care aboutborders, session moderator PatWalshe, director, privacy,government & regulatory affairs atthe GSMA, said. Eduardo Ustaran, partner at law
firm Hogan Lovells, said in a yearstime there will be a law that will ban
data from leaving Europes borders. This framework hasnt even
been adopted yet and it is alreadyoutdated, he commented, addingthat laws must consider not onlythe privacy of citizens but alsoappreciate the evolution oftechnology and the value of data.Laws need to be less about
unworkable principles and moreabout supporting innovation in afair and sustainable way, he said.Another much discussed topic was
that of privacy policies that all usersclaim to have read but hardly any do. According to Denelle Dixon-
Thayer SVP, business and legalaffairs at Mozilla, they should be assimple as possible, in bullet points ifneeded, and written as if for ninthgraders.Moreover, if users understand the
value exchange, they will be morecomfortable sharing data, she said.Ustaran took this a step further
and said that users may even be
willing to contribute to make itmore meaningful.The panellists agreed that all
companies needed to betransparent about their policies,because if only some were, userswere likely to become sceptical ofthem all, making collaborationacross companies on privacyessential.
Privacy laws need to supportinnovation
By Joseph Waring
Qualcomm on Mondayintroduced a 3D fingerprintauthentication platformbased on ultrasonic technology thatimproves security and eliminatesthe need for passwords.The chipmaker claims its the first
ultrasonic-based biometrics sensorand improves upon touch-based
fingerprint technologies. TheSnapdragon Sense ID 3D platformsupports a fingerprint scanner thatuses sound waves to penetrate theouter layers of skin to detect 3Ddetails, such as ridges and sweatpores.Raj Talluri, Qualcomms senior
VP of product management, saidthe use of ultrasonic technologyevolves biometrics from 2D to 3D,
allowing for greater accuracy,privacy and strongerauthentication.The platform consists of a
Qualcomm biometric integratedcircuit, custom sensor technologyand algorithms managed bySecureMSM technology. It is basedon the FIDO (Fast IDentity Online)Alliance Universal AuthenticationFramework specification.
The company said it is designedto improve the interoperabilityamong online devices andaddresses the challenge of creatingand remembering multipleusernames and passwords.It is being introduced in
conjunction with the Snapdragon810 and Snapdragon 425processors and is designed to becompatible with all Snapdragon400, 600 and 800 series processors.Snapdragon Sense ID 3D is
expected to be available incommercial devices later this yearand is already in various samplingstages with major OEMs.
Qualcomm takes fingerprintbiometrics from 2D to 3D
KT and Nokia to set up IoT labSouth Koreas KT and Nokiahave agreed to set up anInternet of Things (IoT) laband LTE-M test site on theoperators premises. Thetwo-year agreement aims todevelop new businessmodels covering convergedIoT solutions as well as theautomotive industry.The two companies alsoagreed to collaborate on 5G,including standardisationactivities and 5G trialsduring the Winter Olympicsin PyeongChang in 2018.
Indosat sets up ad exchangeIndosat launched theIndonesia Mobile Exchange(IMX) in partnership withSmaato, a global mobile adexchange. IMX is a mobile-first, real-time biddingadvertising platform.Indosats existing mobileadvertising offering, i-klan,which currently sits withinits digital services unit, willbecome part of the jointventure.
Ericsson teams up with KT on 5G researchEricsson and KT this weeksigned an agreement towork together to developnext-generation networktechnologies. Thecollaboration will cover 5Gnetwork architecture, smallcells, heterogeneousnetworks and massiveconnectivity for the Internetof Things (IoT). The twocompanies said they aim tohelp lead the 5G evolutionby jointly working onstandardisation, spectrumstrategies and networkdeployment scenarios.
ZTE, China Mobile demomassive MIMOZTE is jointly exhibiting its3D/massive multiple-inputmultiple-output (MIMO) basestations with China Mobileat Mobile World Congress.The pre-5G base stationuses massive MIMO tosupport 64 ports and 128antennas. By integrating thebaseband, radio frequencyunits and antennas, itrequires only a third of theinstallation space oftraditional mobile basestations, the vendor said.
NEWS IN BRIEF...
NEWS
Thursday 5th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.comPAGE 8
Financial inclusion is amassiveundertaking andthe only way wecan meet it istogether
Laws need to be lessabout unworkableprinciples and moreabout supportinginnovation in a fair and sustainableway
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CA | CUSTOMER EXPERIENCE
Research Mobility:Why Your Customers ArentSatisfied and What to Do About It
By Denise Dubie, Senior Principal, Content Strategy at CA Technologies.
In the application economy, simplyproviding the next killer app is no longerenough. Consumers expectations havenever been higher, and you can lose acustomer in a split second if you have notfocused on optimizing the entire customerexperience.
CA technologies recently sponsoredresearch company Vanson Bourne to conducta global survey of 1,425 senior IT andbusiness executives on their mobilityinitiatives. The results revealed that overalluser satisfaction with mobility efforts to dateremains low: respondents report that only20% of their customers are completelysatisfied with their experiences with mobility.
The most important result is whatorganizations are actually doing to meetthese challenges: implementing a moreholistic approach to enterprise-wide mobility.In fact, 40% of respondents have alreadyadopted enterprise mobility and another 47%plan to in the next two years.
By taking a holistic approach to improvingand securing the overall end-to-end mobileexperience, organizations are reaping hugerewards:
Enterprise mobility adopters report sixtimes more end users who are completelysatisfied with their mobility products orservices.
Twice as many enterprise mobilityadopters have already seen animprovement in overall user experience.
Enterprise mobility adopters have seen a24% revenue increase from customer-facing mobility apps and a 25%improvement in the overall customerexperience.
The research proves a few critical pointsabout mobility. For one, optimization of theoverall end-user and customer mobileexperience is the most important thing youcan focus on for success in the application
economy. And two, the best way to achievethis is to implement an enterprise-wideapproach to mobility.
UNDERSTAND THE CUSTOMEREXPERIENCE. To truly deliver a quality mobile experience,IT and the business must know how thecustomer interfaces with the app and howwell the app responds to customer demand.Learn, understand and try to experience whatyour customers are experiencing.
DEFINE CUSTOMER-DRIVEN RESULTS. Do you want more customers using yourservices? Do you want to deliver more appsor more feature releases to existing apps?Businesses must understand the goals of theirmobility efforts to better design the enterprisestrategy.
DEVELOP AN ENTERPRISE MOBILITYSTRATEGY. Its clear mobility projects cannot thrive in anad hoc environmentthey must beintegrated across and baked into all IT andbusiness endeavors from the start. Asuccessful enterprise mobility strategy willencompass managing the data from the backend to the user device.
IDENTIFY AND NURTURE MOBILITYTALENT. To drive an enterprise mobility strategy, ITorganizations must be equipped with the skillsneeded to not only develop mobile apps andservices but also the talent to envision howmobility could enhance existing applications.
MEASURE MOBILE SUCCESS. Mobility needs monitoring. Mobile apps canthrive or die in an instant. Learn what worksand what doesnt early, and build onsuccesses.
See more at rewrite.ca.com
New research shows enterprise-widemobility can improve yourcustomers overall experience.
Denise Dubie
Denise is senior principal, content strategy at CA Technologies. As a former ITindustry journalist with IDG Enterprise, her work was featured in print and online dailyin publications such as Computerworld, CIO and Network World. Now Denise is a topcontributor of articles, blogs, whitepapers, eBooks and more. She manages theREWRITE and Highlight content editorial process and leads social media strategy. Withmore than 20 years experience, Denise reports and writes on the application economy,IT skills and careers, management cloud, mobility, DevOps, big data, security and more.
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By Anne Morris
Apples iOS operating systemreached its highest evershare in urban China with aniPhone accounting for one in everyfour smartphones sold, according todata from Kantar WorldpanelComTech for the three months toend-January.Leading into Chinese New Year,
Apple iPhone 6 and 6 Plus drovesales to an unprecedented high in
urban China with iOS share of thesmartphone market reaching 25.4per cent a 4.5 percentage pointincrease over the same period in2014," said Carolina Milanesi, chiefof research for the company.Across key global markets
Apples momentum generallycontinued from last month, althoughAndroid was able to slow down thedecrease in share in some countriessuch as Germany, Spain and Francewhere its sales had started to look
like they were in freefall, she said.In Europe, Androids share
declined by 2.2 percentage pointsyear-on-year to 67.2 per cent whileiOS rose by 3.2 points. After losingits top spot to iOS in the holidayquarter of 2014, Android bouncedback in the US with a share of 51.9per cent, the research company said. As vendors flocked to Mobile
World Congress this week toshowcase their latest products it isnoticeable how many have decidedto focus on the mid-tier as successat the high-end appears more andmore unattainable, Milanesicommented. However, while mid-tier consumers might be moreaccessible than high-end ones,manufacturers will have to workharder than ever to stand out in anincreasingly crowded marketplace.
iPhone 6 salesdrive up iOSshare in China
By Paul Rasmussen
Digital marketers typicallyoverlook how to keepcustomers engaged by failingto monitor the users experiencewithin a mobile app. Did the appperform and, if not, where was theexperience failing customers?These issues, according to Jennifer
Tejada, CEO of Keynote, a cloudtesting, monitoring and analyticsfirm, can be significantly reduced byaccepting that preparation is key tounderstanding a consumersbehaviour when using a mobile app.If you know that your mobile site
can deal with spotty coverage, hasminimal third party apps slowingdown the site beyond your control,and you can be sure it loads as quicklyas possible and has a low tolerance todowntime, you have created the bestenvironment to grab consumerattention and take them through tothe check out, she said.A company stands to lose out in
three key areas from having apoorly designed mobile web site,according to the Keynote CEO.Revenue from the customer now,revenue from the customer in thefuture, and revenue from other
customers. In terms of the here andnow, if a customer wants to make apurchase using their mobile deviceand they cant, theyll turn to acompetitor. This is then likely toshape their buying decisions in thefuture; why turn back to a companythat failed, when a competitor hasproven it can deliver. The third area,a companys reputation, is the onearea that is often overlooked.Customers are much more likely to
complain about a bad service thanpraise good, and are willing to add theirimpression to the app ratings, saidTejada. If businesses cant supportcustomers on mobile devices, manyothers will also turn to competitors.The Keynote CEO maintains that
personalising a mobile app ismostly about understanding thecontext of the customer.
Many businesses are looking atways to engage customersthroughout their physical to digitalexperience, such as knowing whenpotential customers are near a shopand then serving a tailored ad to theirmobile device that offers discountsto encourage them to enter.Keynote believes that the use of
big data can help to determine whatmakes for a successful customerexperience and can inform thebusiness on where to makeimprovements that maximise theirdigital investments.
Smart mobile appskey to capturingconsumer attention
By Paul Rasmussen
Work underway withinTwitters telco group ishelping mobile operatorsreact better to customer servicerequests and reduce churn. This is
starting to take place in real-time,says Bret Herd, head of telcostrategy and development atTwitter, as context data associatedwith a user is better understood.Herd claims that mobile context
data is driving product and service
development: Data analysis allowsoperators to provide a betterservice with higher quality andimproved efficiency. Twitter cannow offer another data filter theydidnt have six to nine months ago.Speaking at Tuesdays Context is
King session, Herd provided anexample where Twitter had acted asthe channel for mobile subscribersto request action from their serviceprovider and received immediate
management attention. A number of T-Mobile US
customers were requesting theability to roll-over their unusedmonthly data to the next month,something operators do not offer.The operator reacted promptly tothese tweets by launching a newservice to overcome thisdissatisfaction.A senior exec within T-Mobile US
monitors Twitter each day to see
what its customers want. In this casethe issue was escalated within thecompany and a resolution achieved.Herd maintains that context data
is become a meaningful differentiatorfor operators. Its an X-factor, andweve seen it worth fighting for toboost real-time customer service.Twitter is planning to unveil a
data context dashboard too in thenear future to make analysis easierand quicker.
Context data boostsoperators reactions
By Joanne Taaffe
The financial industry expectsno immediate let-up on lastyears fast pace of mergersand acquisitions in the telecom andtechnology sector. Instead, todaysheated M&A environment mayunleash big surprises.Cash-rich [Internet] companies
may start sniffing around telcos,suggested Tony Poulos, marketstrategist at WeDo Technologies,speaking on the Tuesday panelEnabling M&A for Industry Growth. The value of mergers and
acquisition in the technology andoperator sector grew 34.9 per centin 2014 from the previous year,according to B. Holt Thrasher, MDfor Mooreland Partners. The lasttime it was that high was in 2000,said Thrasher. And last yeartelecom M&As represented three ofthe ten biggest deals. But although telecom operators
and equipment manufacturersspeaking on the panel still seeopportunities to use mergers andacquisitions to grow or transformtheir companies, they rang a noteof caution. Ericsson, for example, views
M&A as a potential means totransform its business as theindustry moves towards software-based service delivery.Our previous approach was
more focused on filling gaps. Weare now looking at a complete viewof which new business we need tobe in, said Rima Qureshi, SVP, CSO& head of M&A, Ericsson.Qureshi, however, questioned
todays high valuations of softwarecompanies. There is an interesting way of
increasing value by throwing in buzzwords. Traditional valuations needto be reassessed when looking atsoftware companies, said Qureshi. The executive also stressed that
the performance on acquisition isnot necessarily stellar. Its animportant caveat. An acquisition ... isnot a panacea, its not going to solvethe problem. And particularly when
it comes to acquiring small start-upswith different cultures, its importantnot to kill what you bough, she said.For European telcos, in-country
M&A continues to makes the mostsense, according to speakers.Operators should start with in-
market consolidation, then fixed-mobile convergence theninternational the latter is verycomplicated, said Mats Granryd,CEO of Tele2.But international consolidation is
much less likely to raise the ire ofthe European Commission.The commission generally
welcomes cross-border M&A itreproaches too many in-countrydeals, said Thomas Wessely,partner at Freshfields. As a result, gaining approval for
in-country deals is slow, complexand uncertain. But there may be ashift in mindset at the commission. Authorities are starting to
understand that the industry issetting itself up for a data onlyworld, he said. The Commission is a bit of a Dr
Jekyll and Mr Hyde. When youdiscuss the merits [of a deal]they are extremely conservative.When you come withconvergence and OTT as anargument they are not veryreceptive. The commission views[market consolidation] as [aquestion of] fixed costefficiencies, said Wessely.However, the commission stillgave the green light to in-countrytelco consolidation in Germany,Ireland and Austria, despitenational opposition, he noted.
Telco and tech M&Ato continue apace,despite challenges
NEWS
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In terms of thehere and now, if acustomer wants tomake a purchaseusing their mobiledevice and theycant, theyll turn toa competitor.
Authorities arestarting tounderstand that theindustry is settingitself up for a dataonly world
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mSchools is a multi-faceted mEducation initiative of Mobile World Capital Barcelona, incollaboration with the Generalitat of Catalonia, Barcelona City Hall and GSMA. Launched in2012, mSchools effectively integrates mobile technologies into the classroom.
Mobile enables access to up-to-date materials, improves collaboration and strengthenslearner engagement. mSchools helps students build important new digital skills, improvesachievement and prepares them for todays world.
The mSchools Programme is based on three focus areas: Encourage Learning with Mobile Improve Digital Skills and Entrepreneurial Spirit Build an open Environment for mEducation
ENCOURAGE LEARNING WITH MOBILE TECHNOLOGYFostering curiosity and the joy of discovery for students and teachers.
Mobile History Map (MHM), a pioneering initiative of the mSchools programme,advocates the use of mobile technology applied to non-technological subjects. This new,geo-positioning app and platform, allows students to collaboratively create content aboutpoints of interest close to their schools.
MHM content is evaluated and curated by education experts with the support of theInstitut Cartogrfic i Geolgic de Catalunya, constituting a unique catalogue of Catalonianhistory and culture.
This pioneering project, specially designed for non-technical subjects is not only amultidisciplinary educational tool but also a huge success: more than 1600 students and 80teachers from Catalonia are generating new digital content based on over 400 points of interest.
Mobile Learning Awards celebrated its third edition this year. mSchools Mobile LearningAwards reward those who use and experience mobile technologies within academiademonstrating the educational possibilities of mobile devices (tablets and smartphones) inschools. These awards honour innovative teacher and student led projects that recognisethe integral role of Mobile Technology in Education.
In addition, School Visits at the Mobile World Centre, aimed at students understandingof how mobile enhances our lives, provides children and schools with a first-handapproach on the use of mobile technology. Visits are organized on an ongoing basisthroughout the year and encourage the discovery and use of mobile technology through aninnovative Learn by Play treasure hunt experience.
IMPROVE DIGITAL SKILLS & ENTREPRENEURIAL SPIRITDeveloping 21st century skills with the support of industry and education experts.
mSchools App Education course is a computer science elective offered in Catalan HighSchools based on app design and prototype development. In partnership with the DepartamentdEnsenyament, App education promotes team work and stimulates the entrepreneurial spirit.
Throughout the course, students and teachers receive mentoring from industry expertvolunteers improving learning outcomes and digital skills. Industry experts from leadingcompanies in the fields of app development, video games, business incubators and internetportals guide students and teachers through project planning and app development during thecourse.
The App Education course has over 12.000 students and more than 300 schools enrolled in the2015 school year. Thats over 25% of 4th grade ESO students from Catalonian public high schools.
mSchools App Awards acknowledges and rewards innovative students, teachers andschools for their hard work and accomplishments during the App Education course.
Awards focus on the design, coherence and technical development of applications formobile devices, stimulating the students presentation skills and creativity.
BUILD AND OPEN ENVIRONMENT FOR MEDUCATION.Increasing accessibility of mobile content and solutions relevant to students and teachers.
mSchools Toolbox is an online repository of validated and tested mobile educationalcontent. Designed to increase the availability and usage of educational mobile content forschools, teachers, parents and students. All content is curated by teachers and educationexperts for a better classroom experience.
mSchools Lab provides a set of tools to foster collaboration in testing future mEducationsolutions in a school environment. Designed to facilitate innovative trials and accelerate theadoption of cutting edge technology for education. Schools are encouraged to volunteer topartner with the industry to implement innovative solutions together.
mSchools mobile4all promotes accessibility of mobile devices for qualifying families andstudents with special needs. Designed to reduce the digital divide in the classroom.
For more information on how Mobile World Capital Barcelona is changing educationplease visit us at Congress Square 70 or mschools.mobileworldcapital.com.
ChangingEducation
ADVERTORIAL
mSchools
The mSchools programme is a multi-faceted mEducation initiative by theMobile World Capital Barcelona, in collaboration with the Generalitat ofCatalonia, Barcelona City Hall and GSMA.
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CONNECTIVITY FIRST | DEVICESCAPE
Welcome toConnectivity World Congress?
Someone visiting this show for the firsttime, with no preconceived ideas, mightwell find themselves wondering why itsstill called Mobile World Congress. Such avariety of industries, applications andactivities are on display here in Barcelonathat the overarching theme is open tointerpretation.MWC has had several identity changes as
it has evolved over the years. Back in the 90sit was known as GSM World Congress,reflecting a strict technology alignment. Withthe arrival of UMTS it became 3GSM WorldCongress in 2001. And six years later, asmobile operators worldwide signalled theirintent to converge on a single cellularstandard for 4G, it was given the name westill use.These changes follow a narrative of
expansion and inclusivity. UMTS broughtwith it brand new operators with no 2Glegacy, hence the subtle but importantaddition of that 3. The end of a far moresignificant industry era was reflected in thenext change, as the sometimes bitterlyopposed GSM and CDMA camps laid downtheir arms on the common ground of LTE.With each new technology came moreoptions and more operators.In 2015 it feels like the time is right for
another change. Clearly this is no longer anevent that deals exclusively in mobile, andthe gathering momentum behind quad-playmeans mobile-only operators are actuallydwindling in number. Whats more, thelifespan of previous rebrands suggestsanother is due.
Connectivity World Congress might beworth considering. It maintains a link to theevents roots, while continuing to address thebroader mix of underlying technologies thatcan be harnessed to give smartphone usersthe connectivity they seek. Specifically itwould create the right environment for themeaningful integration of Wi-Fi into theconnectivity service that mobile operatorsprovide.Despite its enormous popularity with end
users, and despite the enormous public andprivate connectivity resource that itrepresents, there are still some within thetraditional operator community who believeWi-Fi isand should remainentirelyseparate from cellular.Ironically, this view perpetuates rather
than neutralizes the threat that Wi-Firepresents to the established operatorcommunity. The emergence of Wi-Fi Firstand Wi-Fi-only plays from disruptive start-ups and larger cable operatorsas well asthe arrival of Googles integrated cellular andWi-Fi offerwill add a new dimension ofchoice for end users who want connectivityrather than one or other technology thatunderlies it. And their emergence has beengreatly assisted by traditional mobileoperators reluctance to embrace thefantastic wireless resource on which thesedisruptive new services are being built.Mobile operators need to look and learn.
We believe the most important trend of 2015will be a shift in thinking away from isolatedtechnologies and towards what were calling aConnectivity First approach. Some operatorsmay continue offering services at the fringesof the industry, using only one technology oranother. But the majority will soon realizethat, as long as the quality of the connectivityexperience is a good one, the end user will bepleased, however its delivered.
The logical extension of this is that end userswill begin to choose their connectivityproviderwhich may not necessarily be aNetwork Operatorbased on the totalconnectivity package to which that providergives them access. Like for like comparisons ofcellular coverage are going to lose their currencyfast as end users realise services are availablethat deploy a range of technologies to ensure thebest connectivity experience in the moment.Remember, smartphone users spend 90 per
cent of their time indoors, where Wi-Ficonnectivity is increasingly available in anabundance that cellular simply cannot match.That is not a criticism of cellular, its simplyan observation that these two technologieshave evolved to do what they are best at.Cellular is the clear winner for mobility, foroutdoor connectivity and clearly deliverssome indoor connectivity. But Wi-Fi rules thein-building roost; which is why successfulmobile operators will be the ones thatdispense with technology-aligned thinkingand offer Connectivity First.One could even argue that, in the shape of
T-Mobile USA, the industry already has itsprototype Connectivity First operator. CEOJohn Legeres observation last year aroundthe launch of Wi-Fi Un-leashed that it doesntmatter how he gives his users five bars ofservice, so long as he gives them those fivebars, felt like a breakthrough moment.His point was made in response to the
observation that an emphasis on Wi-Fireflected a weakness in his cellular network.We can speculate about that, but the moreimportant question is: So what if it did? Thefact is, there are weaknesses in every cellularnetwork, mostly indoors where people needconnectivity most. So whats the best thing todo in response? Do what Legere did, andaddress those weaknesses in the mostefficient way you can to maintain the quality
and relevance of the service. Becauserelevance is everything.At the beginning of this article I was talking
about the evolution of this illustrious event.Im told that, one of its original purposes wasto facilitate the establishment of internationalroaming agreements between operators sothat their customers could have the sameexperience moving from one network toanother.A lot has changed since then, the shows
name included, but this challenge ofcontinuity remains. Mobile operators need totake control of the entire connectivityservice, and that means an extension of thesame cellular service experience to all formsof Wi-Fi. It means a managed service thatdelivers quality, convenience, and security. Itmeans giving users what they need, wherethey need it, when they need it.It is our firm belief that, this time next year,
T-Mobile USA will be by no means the onlymobile operator taking a Connectivity Firstapproach. Whether or not well be greetingone another at the inaugural ConnectivityWorld Congress, is perhaps another matter.
As the industry evolves to reflect thegrowing awareness that wirelessconnectivity is bigger than any onetechnology, perhaps this event wouldbenefit from another name change. Successful mobile
operators will be the onesthat dispense withtechnology-alignedthinking and offerConnectivity First.
Dave Fraser, CEO, Devicescape
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1I50
1H32 1I31
1C5
1C39
1A38
1D42
1C19
1E22
1E14
1J60
1E18
1E16
ON-SITE REGISTRATION / FAST TRACK
D
Vending Machines
Vending MachinesVending Machines
up
VENTVENTVENTVENTVENTVENTVENTVENTVENTVENT
Meeting Rooms Meeting RoomMeeting Rooms
Meeting Room
2H20
2H30
2H60
2D60
2G60 2I60
2I30
2I20 2J20
2K60
2L10
2M10
2A2MR
2A15MR
2J612E60 2F60
2J512F50
2G31
2G30
2A13MR
2A11MR
2A9MR
2A7MR
2A5MR
2B2MR
2H26
Z1.2
2J60
2H2
2H31
2G61
2D61MR
2J30
2E40
2E36
2D40
2D20
2F10 2G112E2
2D25MR
2C16MR
2C12MR
2C8MR
2C19MR
2C11MR2C9MR
2C7MR
2B60MR
2B26MR
2B52MR
2B18MR
2B29MR
2B37MR
2B5MR
2A28MR
2A18MR
2A34MR
2B46MR
2A26MR
2B15MR
2B54MR
2C27MR
2C17MR
2C15MR
2C13MR
2A30MR
2A22MR
2A24MR
2A36MR 2A38
MR
2A32MR
2B56MR
2D17MR
2C26MR
2N2
2A40MR
2B44MR
2B3MR
2A44MR
2I31
2F20
2C25MR
2D23MR
2G26
2D50
2G20
2D20MR
2D27MR
2F12
2D21MR
2I25
2B40MR
2B42MR
2C6MR
2G13-
2E46
2F40
2G10
2F36
2L8
2J25
2B7MR
2A42MR
2J29
2J28
2A3MR
2A16MR
2B21MR
2B48MR
2B27MR
2A20MR2B13MR
2B22MR
2D11MR
2D9MR
2G29
2L2-2J2 2L32I2
2C10MR
2B4MR
2B20MR
2B9MR
2D5MR
2B19MR
2B17MR
2C5MR
2C21MR
2C23MR
2C22MR
2A10MR 2C4MR
2D15MR
2D13MR
2D19MR
2D7MR
2B24MR
2B32MR
2C1 MR
2C3MR
2B10MR
2B8MR
2B6MR
2G21
2A4MR
2F18
2I4MR
2B28MR
2C24MR
2E10
2A8MR
2A6MR
Z1.3
2D2 2D4MR
2E4MR
2B30MR
GF13GF12 GF14 GF15
2O1
2N60
GF18
2B31MR
2B33MR2B35
MR
2K40
Executive Meeting Rooms
HALLS 1 & 2 | FLOORPLANS
Thursday 5th MarchMOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com PAGE 17
MWC15 Daily DAY4.qxp_DAY1 03/03/2015 17:34 Page 17
Thursday 5th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.comPAGE 18
VIP Waiting Area
Ref
resh
men
tsP
lasm
aP
lasm
a
Meeting Rooms
Meeting Rooms Meeting Rooms
Vending Machines
LIFT
B
B
B
B
3G10
3B20
3B30
3A10 3B10
3I30
3K20
3M30 3N30
3N103H10
3I10
3E30
3E10
3D30
3A11
3A31 3A20
3K30
3H30
3C303J30
MR4/MR5
3G4MR
3M10
GF6
3L20
3L30
3C20
3J20
3D103K10
3N21
3N11
3N31
3C10
3F30
3H34MR
3H32MR
3G2MR
3K6MR
MR6
MR7
MR1
MR2
MR3
MR12
MR11
MR10
MR9
MR8
3N33
3K4MR
3K2MR3G1
CC3
CS70
CS50 CS60
CS145
CS130 CS180
CS120
CS135
CS90
CS100 CS105
CS87
CS65
CS125CS124-
CS140
CS160
CS150
CS165
CS122
CS123
CS85
CS121
CS75
CC7.3CC7.2
CC7.1C
CC7.1B
CC7.1A
CC7.4CC7.5
CC7.6
CC7.10 CC7.9 CC7.8
CC7.7
CC7.16
CC7.15
CC7.14 CC7.13
CC7.12CC7.11
CS76 CS77
CS80
CS200 CS202 CS204 CS208CS206
CS210 CS212
CS213
CS155
CS156
CS157MR
CS67
Broadcast village
Wea
rabl
es P
avili
on
Meeting
Room
CS70
CS50 CS60
CS145
CS130
CS180
CS120
CS135
CS90
CS100 CS105
CS87
CS65
CS125CS124
CS140
CS160
CS150
CS165CS122
CS123
CS85
CS121
CS75
CC7.3CC7.2
CC7.1C
CC7.1B
CC7.1A
CC7.4CC7.5CC7.6
CC7.10 CC7.9 CC7.8CC7.7
CC7.16
CC7.15
CC7.14 CC7.13
CC7.12CC7.11
CS76 CS77
CS80
CS200 CS202 CS204 CS208CS206
CS210
CS212
CS213
CS155
CS156
CS157MR
CS67
FLOORPLANS | HALL 3 & CONGRESS SQUARE
GSMA Innovation City Stand 3A11 & 3A31
Mobile Connect - The convenient and secureuniversal log-in solution with privacy protection.
83% of mobile internet users have concerns about sharingpersonal information when accessing the internet or appsfrom a mobile. Mobile operators can put trust back intodigital services by providing secure authentication andidentification. We hold the future of digital authenticationin our hands and so do your customers.
Simply by matching people to their mobile phone,Mobile Connect allows people to log-in to websites andapps quickly and safely without the need to rememberpasswords. This innovative solution is provided by mobileoperators worldwide and supported by the GSMA.Experience and get involved with Mobile Connect heretoday at the GSMA Innovation City Hall 3 Stand 3A11 &3A31. Secure digital identity is now in our hands.
MWC15 Daily DAY4.qxp_DAY1 04/03/2015 16:39 Page 18
Mee
ting
Roo
ms
LiftLow Barrier
Low Barrier
Low B
arrier
5A40
5A61
5F61
5E81
5A21
5G11
5H205G21
5I70 5H70 5G71
5E41
5E31
5E61 5D61
5C615D60
5E20
5D81
5F31
5G10
5F81
5H40
5H26
5G40
5I50
5H41
5I30
5C41
5D70 5C71
5D66 5C65
5C21
5G20
5E21
5H725I80
5C81
5G705E71
5B26
5B40
5C51
5C10
5A80
5G51
5G61
5B10
5I73
5I67
5I51
5I61
5I81
5J70
5J66
5J60
5J50
5J80
5K70
5K50
5L28MR
5L38MR
5M32MR
5L27MR
5M22MR
5M26MR
5L33MR
5L34MR
5L32MR
5J61
5F21
5G16
5F73
5G66 5F755G68
5F71
5I40
5K83
5M18MR
5H81
5H75
5I83
5M20MR
5I36
5I26
5H31
5H27
5I205H19
5I10
5E06
5A81
5K61
5L20MR
5L22MR
5L26MR
5E08
5D105F10
5G23
5G17
5L9MR
5M6MR
5L3MR
5L7MR
5L4MR
5L10MR
5L8MR
5M10MR
5L11MR
5L17MR
5M14MR
5L14MR
5L18MR
5L16MR
5J20 5J22
5J16 5J18
5J41
5K28
5K26
5K30
5J31
5K20
5K12
5J10
5M12MR
5J21
5I31
5B20
5F11
5J11
5K08
5C11
5I415G41
5H30 5G31
5G275H28
5H16
5L23MR
5I60
5H51
5H61
5M30MR
5M24MR
5L15MR
5B81
5B05
5K71
5L21MR
5M16MR
5K41
5K51
5J51
5J71
5M4MR
5M2MR
5L35MR
5L31MR
5I15
5K09
5K46
5J76 5I77
5I11
5I055J08
5K31
5M28MR
5H18
5K21
5B75
5B21
5D05
5J12
5K13
5K49
5I69
5A31
5L13MR
5H68
5G81
5H74
5G77
5H11
5J81
5L24MR
GF8 GF7
5H83
5K81
5J72
5J09
5K29
5D09
5F41
5C31
5A41
5K11
5B41
5B61
5K10
5L5MR
5A72
5A705L29MR 5B73
GF5GF4 GF3 GF2
5D34
5D32
5D36
5C435E40 5D41
5E305D31
5G60
5G58
i
Exit downfrom CC4
Exit down from CC4
4A1
4A2
PIPE 4.8m H
PIPE 4.8m H
Ministerial Programme
&Mobile World
Summit
GSMA Auditorium
ACC
ESS
TOO
THER
HA
LLS
HALLS 4 & 5 | FLOORPLANS
Thursday 5th MarchMOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com PAGE 19
MWC15 Daily DAY4.qxp_DAY1 03/03/2015 17:35 Page 19
Green Technology Pavilion NFC & Mobile Money Pavilion
Mee
ting
Roo
ms
Lift
Low Barrier
Low Barrier
Low B
arrier
7A80
7A40
7A81
7A71
7C40
7A11
7A21
7B11
7K71
7K65
7N437K51
7K70 7J73 7J71
7K68 7J63
7G40 7E41
7F31
7F41
7F30
7E51
7G60 7F61
7F51
7F60 7D61
7C61
7F70
7F80
7G31
7H10
7G417H40
7K50
7J61
7D70
7D68 7C67 7C65
7H20 7H22
7D807C81
7G70 7F71
7G68 7F67
7A61
7B146
7A41
7B1407C41
7G61
7G71
7G81
7I71
7I61
7I81
7I51
7C70
7C68
7C12
7B41
7C30
7H23
7H17
7H317J307E30
7F21
7O17MR
7N71
7N65
7O32MR 7N73
7O30MR 7N67
7N63
7O36MR 7L78
7P4MR
7O5MR
7O3MR
7P10MR
7O19MR
7P12MR
7O27MR
7H08 7G05
7L71
7L65
7L81
7N60 7L61
7J40
7E31
7H15
7A60
7G37
7P26MR
7C50
7E20
7E12
7K78
7C21
7H13 7H12
7O28MR
7O34MR 7D76
7O22MR
7O24MR
7P8MR
7O21MR
7H41
7E06
7C05
7C13
7P24MR
7O37MR
7O35MR
7O13MR
7O15MR
7P14MR
7O25MR
7J38
7N45
7G11
7H21
7H18
7J437K40
7K20
7O18MR
7M57
7M47
7M49
7O14MR
7M23 7M16
7K21
7M55
7M30 7K31
7K10
7O6MR
7M387M36
7M40
7K30
7J27 7J25
7J33
7M31
7K43
7M08
7M39
7O2MR
7O12MR
7M27
7M15
7M29
7M097M11
7K27
7J31
7M53
7M22
7M32
7M01
7M20
7J15
7M28
7O8MR
7K157K17
7M45
7M37
7J08
7K25
7G21
7M59
7E217J177M177M21
7J65
7N81
7N85
7N77
7N89MR
7M25
7C07
7C18
7C86
7C60
7G09
7E14
7I83
7F03
7O26MR
7N61
7N59
7J10 7J12
7J06 7H05 7H03
7H11
7J227J20
7J187J16
GF10 GF9
7G80
7K72 7K74
7F81
7G76
7P2MR 7O1MR
GF11
7P16MR
7C73 7C71
7D81
7M51
7M07
7O31MR
7J32
7J28
7E08
7J21
7G50
7M13
7M19
7K81
7I82 7I84
7K35
7L76
7N91MR
7N95MR
7N93MR
7B217B25
7B157B177B19
7C16
7C14
7B67
7C80
7B857B87
7B83
7P18MR
7B61
7B51
7I90
7M41
7I92 7I94
7M05 7M03
7E19
7K64
7K61
7K63
7N83
7O4MR
7M437M35
7N94MR
7B81
7L51
7N41
7K06
7J117K12
7J057K08
7K41
7B33
7B277B
317B29
7O33MR
7P22MR
7P20MR
7C32
Meeting Rooms
China Pavilion
Low
Bar
rier
Low
Bar
rier
Low
Bar
rier
Low
Bar
rier
6E30
6E20 6G21
6D73
6J36
6C30
6J60
6J50
6C20 6E21
6C50
6C40
6C36
6D40
6D60
6D50
6B30
6F50
6G41
6F40-
6G50 6H51
6H40
6G40 6H41
6H37
6H63
6H61
6G58 6H57
6J516I50
6J41
6I40
6I36
6J616I62
6I60
6J556I58
6G60
6G566B60
6B50
6C61
6C416B40
6G10
6G30
6H30
6H38 6I27
6H10
6H20
6I10
6J296I30
6J216I22
6I20
6C60 6D61
6C56 6C58 6D556G61
6G636F626F60
6G57
6E116C10
6H31
6G46 6H47
6H50
6H46
6I51
6I55
6G37 6J37
6I11
6J20
6J22
6J10
6J06 6J08
6M40
6L40
6L36
6J30
6J26
6O22MR
6L20 6M20-
6N11MR
6K30
6M30
6N4MR
6N8MR
6N6MR
6N12MR
6N14MR 6O13MR
6O12MR
6O8MR
6L30
6K20 6L21
6K106L11
6M60
6I57
6K40
6J40
6N30MR
6K36
6E10
6L41
6K38
6I53
6A30
6B10
6I37
6K50
6I69
6N2MR
6N21MR
6D71 6D70
6H60
6H56
6K21
6J18 6K15
6K11
6G31
6L05
6O30MR
6J28 6K37
6N26MR
6I06
6J116J136I12
6N25MR
6N15MR
6N13MR
6N3MR
6N7MR
6N5MR
6N1MR
6N17MR
6N19MR
6N18MR6O21MR
6O19MR
Z4.16Z4.14
6N22MR
6O23MR
6N28MR
6M38
6L26 6M29 6M26
6M10
6K05
6G116J07
6L10
6M36
6O31MR
6M56
6G52
6F46 6G47
6A40
6I61
6I63
6L6
6G626L606K61 6K60
6G516A50
6A60
6B52 6L50
6M57
6M53
6B62
6O25MR
6O11MR
6L61
6O24MR
6O26MR
6M7
6O15MR
6O10MR
6M13
6O33MR 6O32MR
6N27MR
6O20MR
6O18MR
6O5MR
6O7MR
6O6MR
6O4MR
6O2MR
6G20 6H21
6M08
6I67
6I21
6M17
6K35
6M15
6O3MR
6O1MR
6L48 6M49
6I56
Z4.10
FLOORPLANS | HALLS 6 & 7
Stand: 6E20
Thursday 5th March MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.comPAGE 20
MWC15 Daily DAY4.qxp_DAY1 03/03/2015 17:36 Page 20
Goods Lift 8.5Max Weight - 6000 KgSize - 2.36m x 5.28m
Door Width - 2.7mDoor Height - 2.72m
Goods Lift 8.4Max Weight - 6000 KgSize - 2.36m x 5.28m
Door Width - 2.7mDoor Height - 2.78m
Goods Lift 8.3Max Weight - 4000 KgSize - 2.36m x 3.5mDoor Width - 2.8m
Door Height - 2.39m
Goods Lift 8.2Max Weight - 6000 KgSize - 2.36m x 5.28mDoor Width - 2.69mDoor Height - 2.78m
Goods Lift 8.1Max Weight - 4000 KgSize - 2.36m x 3.5mDoor Width - 2.67mDoor Height - 2.17m
ENTRANCE
ENTRANCE
ENTRANCE
Mobile C
loud Pavilion
Catalan Zone
8.1G41
8.1I40
APP LOUNGE
8.1H48
8.1F49
8.1D508.1D53
8.1B51
8.1D60
8.1D70
8.1B61
8.1E61
8.1D51
8.1F50
8.1E49
8.1E51
8.1D49
8.1B208.1B12
8.1A21
8.1B13
8.1C20
8.1C21
8.1D20
8.1B15
8.1C14
8.1D10
8.1C11
8.1B41
8.1A41
8.1B21
8.1I41
8.1B71
8.1E20
8.1D21
8.1E10
8.1D15 8.1D11
8.1I20
8.1D41
8.1I18
8.1H21
8.1I16
8.1H15
8.1H13
8.1I10
8.1H11
8.1B74
8.1E30
8.1D31
8.1I50
8.1I35
8.1A11
8.1G35
8.1H22
8.1D66
8.1D68
8.1J14
8.1E60
8.1H70 8.1H44
8.1G71
8.1H60
8.1G61
8.1J20
8.1G70
8.1F71
8.1H58
8.1E70
8.1J34 8.1J30
8.1E58
8.1H64
8.1G478.1
G638.1
G69
8.1H50
8.1I21
8.1D71 8.1D618.1D65
8.1C41
8.1A61
8.1H51
8.1B73
8.1B75
8.1F65
8.1G58
8.1H65
8.1C10
8.1B11
8.1G338.1H46
8.1G49
8.1E68
8.1D59
8.1F41
8.1E41
8.1C31
8.1K31
CC8.16 CC8.15 CC8.14 CC8.12 CC8.11 CC8.10 CC8.7 CC8.6 CC8.5 CC8.4 CC8.3 CC8.2 CC8.1
CC8.23 CC8.22 CC8.18CC8.19
CC8.9 CC8.8
CC8.21 CC8.20
8.1K51
8.1I498.1I51
8.1K42
8.1H68
8.1J64
8.1D72
8.1B77
8.1I59
8.1I63
8.1E22
CC8.24A
8.1K11
8.1K54
8.1K62
8.1K70
8.1K66
8.1J71
8.1K68
8.1K40
8.1J31
8.1F70
8.1G11
8.1K64
8.1J67
8.1C13
8.1G59
8.1I11
8.1J10
8.1I13
8.1K14
8.1K16
8.1J9
8.1J7
8.1J5
8.1K22
8.1K24
8.1K20
8.1J17
8.1J13
8.1J15
8.1J11
8.1K65
8.1A73
CC8.24B
8.1E67
CC8.17A&B
CC8.13
8.1J3
8.1K488.1K52
8.1I61
8.1D14
8.1H20
8.1F31
8.1G20
8.1K418.1K77 8.1K738.1K79
8.1K85
8.1H19
8.1B53
8.1H49
CC8
ACCESS TOOTHER HALLS
NO
RTH
EN
TRA
NC
E
Meeting Rooms
MeetingRooms
Meeting Rooms
8.0D65MR
8.0D67MR8.0
D69MR
8.0E70MR
8.0D79MR
8.0E80MR
8.0E76MR
8.0D76MR8.0D80MR
8.0C73MR
8.0D70MR
8.0D66MR
8.0C67MR
8.0C63MR
8.0C65MR8.0
C69MR
8.0D75MR
8.0C79MR
8.0C77MR
8.0C75MR
8.0D10
8.0F15
8.0G14 8.0G2
8.0F11
8.0E10
8.0C35
8.0D40
8.0D21
8.0D29
8.0E24
8.0E30
8.0E40
8.0D24
8.0D30
8.0C25
8.0C29
8.0D14
8.0D20
8.0C15
8.0C19
8.0D25
8.0E62MR
8.0E64MR
8.0E60MR
8.0E52
8.0E46
8.0D49
8.0E50
8.0D60MR