-
OFFICIAL NEWSPAPER OF MOBILE WORLD CONGRESS 2015
Samsungs Galaxy S6 Edge -unveiled Sunday on the eveof MWC15 -
has beenhonoured with the Best NewHandset, Device or Tablet Awardat
MWC15. The device saw offstrong competition from HTCsOne M9, LGs
Watch Urbane (LTE)and Flex smartphone, as well asSamsungs own
Galaxy S6. Theaward was decided by a team ofnine leading industry
analysts.
Galaxy S6 Edgescoops Best InShow Award
By Steve Costello
Ambitious smartphone brandHonor announced two newproducts
targeting itsmarket of digital natives,including a device with
cameratechnology it hopes will set it apartfrom its rivals.The
Honor 6+ (pictured) has a
unique bionic parallel 8MP rearcamera, providing a
maximumresolution of 13MP combined,alongside its patented
3IEalgorithmic engine, which deliversmore detailed and richer
images.The company also said that the
5.5-inch full-HD screen has a 78.2per cent screen-to-body
ratio,compared with 71.1 per cent forApples iPhone 6 Plus.
Otherfeatures include an 8MP frontcamera, with Honor hailing it
as
the best selfie phone in the industryas of today at its press
event.Also unveiled was Honors 4X,
which is the first Honor 4Gsmartphone with dual 64-bitsoftware
and hardware. It deliversa strong and stable 4G networkconnection
which reduces thechance of fall-back to 3G.It also has 13MP rear
and 5MP
front cameras, with dual-SIM, and5.5-inch screen.Honor, which is
being positioned
as an independent brand by parentHuawei, noted the advantages
ofbeing part of a bigger group duringits press conference.Frank
Yao, founder and MD of
Honor Western Europe, said webenefit from that it allows us
toinvest heavily in building the brand.But he also noted that the
devices
have a strong European flavour,
alongside its Chinese heritage.While Honor has focused on
direct-to-consumer sales, it also thisweek announced an
exclusivenetwork tariff partnership with 3UK, for Honor 6+.With the
brand having been
promoted heavily in Europe sincelate last year, it was also
noted thatthe company still has greater plans.This includes a
launch into the USmarket later in 2015.
Huaweis Honor aims highwith latest smartphones
By Paul Rasmussen and Joseph Waring
The mobile industry shouldconsider 5G as a specialgeneration,
introducingchallenges in all layers of thetechnology, Mike Short,
VP ofpublic affairs Telefnica Europe(pictured right), said.Speaking
in one of yesterdays
sessions covering the next-generation mobile technology, hesaid:
Its beyond what were doingtoday with mobile. 5G will have ahuge
influence on our connectivityto the internet and wirelessbroadcast
capabilities.But Matt Grob, VP & CTO for
Qualcomm (pictured far right),questioned any need to rush.
Wehave engineering teams working onLTE and 5G. Each time the 5G
team
unveil a new performance leap, theLTE engineers respond
bymatching it.Underlining the need for a new
generation, Mischa Dohler,professor of wirelesscommunications at
Kings CollegeLondon, insisted: We really doneed 5G in order to have
aparadigm shift. The order ofmagnitude jump in traffic is what
isreally driving this move.He said the industry is nearing
the limit and needs to havebreakthroughs, which will
hopefullycome from the 5G developments.This stand was supported
by
Allan Kock, director of RANdevelopment at TeliaSonera. 5G isa
fundamental change intechnology and will have asignificant impact
on how we offer
services. We must look atperformance and coverage, and notjust
consider microcells.Ericsson group CTO Ulf
Ewaldsson said its important to havea full understanding of the
networkneeds of industries that are beingtransformed.This means
that there are a wide
range of potential requirements,from low-power sensors to
fast-moving vehicles that requireextremely low latency.
And were going to fit all that onone network. The risk with 5G
iswere stretching it too wide to beable to build it. But we dont
knowthat yet, he cautioned.Chaesub Lee, director of ITUs
Standardisation Bureau, however,noted there is a long way to go
sincethe industrys current treatment oftraffic isnt smart enough to
serve allthe business models. We now onlyhave one classification of
traffic broadband or not.
5G a specialgeneration but in good time
Thursday 5th MarchMOBILE WORLD CONGRESS DAILY 2015 |
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NEWS
Thursday 5th MarchMOBILE WORLD CONGRESS DAILY 2015 |
www.mobileworldcongress.com PAGE 3
1 2/23/15 4:51 PM
By Ken Wieland
John Chambers, chiefexecutive of tech-giant Cisco,said he
expected sweepingchanges in the operator landscape,with 50 per cent
of todays serviceproviders becoming irrelevant in 10years time as
they fail to adapt in afast-moving digital world. Success of
companies, cities and
countries depends on getting markettransitions right, he told
journalistsat a Cisco press conference held at
Mobile World Congress. Chambers said technical change,
through the likes of cloud-based andvirtualisation technologies,
was notenough. Changes in organisationalstructure and business
processeswere also needed. He took Cisco as an example.
We have changed more in the lastthree years than we have in
ourentire history, said Chambers. The Cisco boss enthused about
Internet of Everything technology andbig data analytics as ways
to boost
economic growth, as well as improveoperator and enterprise
profitability.Internet of Everything is a $19
trillion opportunity based on profitsand savings alone, said
Chambers,adding that the number would bemuch bigger if job creation
weretaken into account.Governments around the world
are beginning to address the needfor change, adopting
broadbandand getting the right [big data]information at the right
time, whichneeds to be complete informationand not stove pipe, he
said. Cisco used yesterdays press
conference to showcase MobilityIQ, its mobility software as
aservice (SaaS) analytics solution.Hosted on Cisco Cloud
Services,
Mobility IQ gives service providers(and their business
customers) real-time visibility into network, userand business
intelligence acrossWi-Fi, 3G and LTE networks. This
transformational new
capability enables service providersto deliver valuable,
newdifferentiated mobile services totheir customers, while
achievingnew levels of operational efficiency,said Cisco in a
statement.Chambers also took time in his
remarks to claim leadership innetwork functions
virtualisation(NFV) in terms of the number offunctions it has
managed to virtualise.We have 49, while our competitorshave less
than 10, he said. In a yearfrom now it will be over 90.
Cisco boss says half ofservice providers will beirrelevant
within a decade
By Ken Wieland
Ryan Mclnerney, globalpresident of Visa Inc,speaking at
yesterdaysMobile Word Congress (MWC)keynote on digital transactions
andsocial interactions, said the hugeeffort involved in helping
Apple Payget off the ground has put it in aposition to help others,
includingmobile operators, launch rivalmobile payment services.We
are the payment engine
underneath Apple Pay, and we had700 people working on it for
18months before its launch last year,said Mclnerney. We wanted
tobuild a platform and system thatwould be scalable, reliable and
safe but not just for Apple Pay, but tobuild a system that had
openarchitecture, was form-factor,
handset and platform agnostic, andallowed our partners to build
theirown payment products.Visa is also heavily involved with
Samsung Pay, said Mclnerney,which is set for launch in the
USduring the second half of 2015.Following Samsungs recent
acquisition of LoopPay, the servicewill support Magnetic
SecureTransmission (MST) technology aswell as the NFC
technologysupported by Apple Pay.Under questioning from
journalist and author DavidKirkpatrick, the Visa chief wouldntbe
drawn on differences betweenApple Pay and Samsung Pay,
butacknowledged that LoopPaytechnology would be an advantagein the
US where contactless cardsand chip and pin is not so widelyused as
it is in Europe.
There are a lot of similaritiesbetween Apple Pay and SamsungPay,
said Mclnerney. They haveworked with the card networks,
andimportantly with the bank cardissuers, to let customers use
cardsin the way they know and love.They havent tried to change
it.Both payment services also
leverage so-called tokenisation, asecurity standard Visa
announced atlast years Mobile World Congress. Becoming increasingly
popular to
address security concerns aroundmobile and online
payments,Mclnerney said tokenisation was abig deal in driving
mobile payments. By substituting the payment
account information found on aplastic card with a series of
numbersthat can be used to authorisepayment without exposing
actualaccount details, customer data can
be protected. When consumers usetheir mobile device to make
acontactless payment in a store, atoken is submitted, rather than
theiraccount details.The Visa chief also pointed to the
interesting role that mobileoperators play, especially in
thedeveloping world, in driving onlinecommerce.
Visa ready to help partners launch mobilepayments after work on
Apple Pay
By Saleha Riaz
The Internet of Things (IoT)will become the internet
ofeverything with the adventof 5G, said Stephane Richard, CEOof
Orange, speaking at the Road to5G keynote yesterday
morning,explaining his vision for a newhorizon for the IoT
era.However, he believes that there is
no rush: 4G is a success, lets enjoyit. We shouldnt jump too
fast, hesaid, adding that the industry mustlearn from the lessons
of 3G whenthere was a delay of several yearsbetween the launch of
the processand the actual reality, which led tomuch
disappointment.That doesnt mean, though, that
the company isnt deeplycommitted to 5G and to the publicprivate
partnership of theEuropean Commission, he said.In fact, the company
believes that
5G is different from 4G because itwill have a greater and
differentpurpose and needs to haveflexibility so that it
canaccommodate services that haveyet to be invented.According to
Richard, we will
soon have programmable networks,making them like clouds,
providinga much more agile platform forinnovation.The CEO also
believes that
ironically, the omnipresence oftechnology is what will give it
amore human aspect, as it will sense
the world better through sensors,capture and understand
specificsituations and become more aware.For instance, autonomous
cars willcommunicate not just with othercars but with parking lots,
roads andpetrol stations. Our role as operators is to use
these amazing opportunities to
facilities these new usages andshape a greater world, he
added.Richard also believes 5G must
have green as part of its very DNA,ensuring that all aspects of
5G,from access networks, data centresand transport network to
connecteddevices only consume energy whenthey are being used.
Lets enjoy 4G andnot rush 5G, saysOrange CEO
By Ken Wieland
Bell Labs president MarcusWeldon, who is also CTO
ofAlcatel-Lucent, pouredscorn on competitors ridiculousmarketing of
5G, refusing to besucked into the game of headline-speed
announcements.We pride ourselves as being the
most rational, he told Mobile WorldDaily. Most of our
competitors talkabout 5Gb/s and 10Gb/s or someother number, but
theyre nottelling you the configuration, whichis ridiculous.The
Bell Labs chief argued that
headline-grabbing 5Gannouncements can be anunhelpful
distraction. Everyonenow expects the bar in 5G to be5Gb/s, but its
based on nothing,said Weldon (Ericssondemonstrated 5Gb/s speeds in
July2014, with Samsung following soonafter with a record 7.5Gbps
demo).Weldon prefers instead a much
more nuanced 5G message. Welike to say its about the
digitisationof everything, people andmachines, he said.For the Bell
Labs president, 5G
should not be a forced leap intechnology, but draw heavily
onexisting technologies. He expects5G to re-use existing radio
airinterfaces LTE, WiFi and LTE-U under a common control plane.
Weldon, however, does see the
need for a new interface. Notbecause there is anything wrongwith
the existing one, but its notgreat for machines, as it
requiresdevices to constantly synchronise,which consumes
power.Alcatel-Lucent and Bell Labs are
exploring a new multi-carrierwaveform dubbed UFMC(Universal
Filtered Multi-Carrier),which they argue has much betterefficiency
than OFDM (orthogonalfrequency-division multiplexing) the transport
mechanismunderpinning LTE and LTE-Advanced systems for handlingIoT
traffic. UFMC is one of a number of new
air interface candidates, sharingsimilar characteristics,
beingexplored by 5GNow 5thGeneration Non-OrthogonalWaveforms for
AsynchronousSignalling a research projectfunded by the European
Union.
BellLabschiefshuns5G hype
MWC15 Daily DAY4.qxp_DAY1 04/03/2015 16:06 Page 3
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NEWS
Thursday 5th March MOBILE WORLD CONGRESS DAILY 2015 |
www.mobileworldcongress.comPAGE 4
3 1 18:46
Q&A r
What are your key themes in the Internet of Things session
today?Everyone is looking to see what AT&T Digital Life is
doing as it relates to theconnected home. Im going to talk about
moving to an open-standards,managed platform and how Digital Life
is taking advantage of innovation in themarketplace, broadening the
Digital Life solution and providing a unifiedexperience for
customers and solution providers.
What do you see as the role of telecom operators in the IoT
space? From an AT&T perspective, we are providing an end-to-end
(E2E) platform thatenables a unified experience across a wide range
of devices and one-offcapabilities in the market today. Theres a
lot of noise in the marketplace thatcan make it complicated for a
consumer or a business to make sense of thisnotion of the Internet
of Things. It is important for us to show real benefits,whether
youre a consumer or business.
As a carrier with a legacy of innovation and experience in
integrating devicesand platforms, we can connect the dots and
demonstrate how your home caneasily connect to your car or wearable
and why that matters.
What will be the hardest part?The biggest challenge will be
integrating all the parts in terms of providing anE2E solution that
is predictable and reliable.
What can we expect from A&T in the short-term?Our short-term
goal is to provide customers with more choices in the devicesand
capabilities they can use with our platform. Delivering
personalised homeautomation, security and energy efficiency
solutions for global and US carrierscontinues to be a top
priority.
How will this impact the average consumer?Whether its a home or
car or a shipment travelling around the globe, connectingthese
things can simplify the way we interact and make life and business
moreefficient. Digital Life aims to provide the customer with
control and convenience.The Internet of Things could tell you that
your elderly family member woke up,turned on the kitchen light,
opened the pantry, started the coffee pot and openedthe utensil
drawer. Your things will take care of you and your loved ones,
givingyou peace of mind and unique insights to help you manage your
day.
Kevin Petersen,AT&T Digital Life President
Everything connected:Enabling IoT
Hall 4 Conference Village Auditorium 2Thursday, 5 March,
11:30-13:00
By Ken Wieland
Jon Fredrik Baksaas, TelenorGroup CEO, said 70 per cent ofthe
operators customersswitch off data roaming whentravelling abroad.
His aim, however,is to increase data roaming usage to80 per cent
over the next two years,so only 20 per cent of roamingtraffic wings
its way over Wi-Finetworks. When you are sitting here, you
are probably more dependent onWi-Fi capacity than
mobileconnections, and naturally so,Baksaas told those
attendingTelenor Groups media seminar onTuesday at Mobile World
Congress.But in the future we want to get ridof [bill shock], so
that mobilesystems basically serve us. Theydeliver better
peer-to-peerconnectivity, better security andbetter privacy in the
long run.Thats our firm belief.Removing the bill shock
phenomenon needs new pricinginitiatives to create a new level
of
affordability. For Baksaas, thatmeans starting with the
homepackage and using those pricestructures abroad.Telenor Sweden
was the first
company within the Telenor Group tolaunch a new data roaming
package. In January, Telenor started offering
Swedish consumers a SEK 29 (3.1)100MB data package per
daycovering all of Europe. This meansthat a Swedish customer
travelling toBarcelona for one week will get
700MB for approximately SEK 200,which compares approximately
withthe price cap of 0.20 per MB asregulated by the EU. Telenor
Norway is expected to be
the next business unit to introducenew data roaming packages
duringthe second quarter."The move from voice to data is
on and we need to deliveraffordable, simple and predictabledata
services to our customerswhen travelling, said Baksaas.
Telenors Baksaas hasroaming on his mind
By Saleha Riaz and Joanne Taaffe
The mobile industry and itspartners are failing toprovide the ID
and securityfeatures needed for new services.And that failure is
having aneconomic impact on businesses andexposing consumers to
risk thatcould affect service uptake,according to speakers at
yesterdayskeynote session It hits our bottom line, said
Gary Kovacs, CEO of AVG, citing asurvey by his company that
showed90 per cent of those surveyed wereconcerned by security
online and72 per cent were not happy to haveto share information to
downloadan application.Even Estonias government,
which has developed a digital IDcard so that it can provide
services
electronically to all its citizens including electronic voting
-- doesnot trust mobile phones. Instead itprovides its citizens
with a physicalelectronic ID card. Trust is important and you
cant trust [smartphones]. Phonesare not trustable enough. If
ourpeople dont trust digital servicesthen we are screwed as we
cannotserve all those people physically,said the CIO of
Estoniasgovernment, Taavi Kotka. AVG is calling for the industry
to
make it clear what consumers areagreeing to when downloading
anapp or signing up to a service.Downloading a mobile game
forchildren can mean a child signingaway access to their
messaging,GPS information and contacts onthe phone, said
Kovacs.
Why does a multinationalcompany collect this information ona
ten-year old child? asked Kovacs.User policies say what were
going to do to you not how toprotect yourself, he said. And
theyare hard to read -- the CarnegieMellon University estimated it
wouldtake 76 days to read the privacypolicies related to two weeks
ofKovacs own Internet usage. The digital revolution has
happened its time for a trustrevolution, said Kovacs.Kovacs
called on companies to
create simple user policies that
could be displayed on a single pageof a mobile phone.
Privateindividuals are not the only ones atincreased risk.The
growth of the Internet of
things promises to make enterprisesecurity even harder to
manage.Increased mobile transactions
mean the attack surface hasincreased, said Brian Krzanich,
theCEO of Intel. In the future there willbe a much larger and
muchdifferent surface than even existstoday, said Krzanich. Already
80 per cent of all
enterprises will be breached this
year, according to Krzanich, whosaid it costs on average 31 days
toremediate after a [security] breach.Every one of you is a point
of
attack, said Patrick Gelsinger, CEOof VMWare. Security must be
builtinto the underlying infrastructure,said Gelsinger.For Intel
that means enterprises
need to move away from pluggingholes in security towards
improvingidentification of people connectingto networks and
detecting unusualtraffic flows. A password is notenough it needs
more about youto ensure its you, said Krzanich.
Mobile security failingconsumers and enterprises
By Anne Morris
Plans to operate LTE networksin the unlicensed 5GHz bandgot a
good airing at thisyears Mobile World Congress, butthe Wi-Fi
Alliance continued toreiterate its warning that earlydeployments of
the technologyentail as much risk as opportunity.Speaking to Mobile
World Daily,
Edgar Figueroa, the president andCEO of the Wi-Fi Alliance,
saidstandardisation work for LTE-Unlicensed (LTE-U) or
LTE-LAA(licensed assisted access) is still at anascent stage,
although he noted
that the technology represents anopportunity for both the Wi-Fi
andmobile camps to work on co-existence in the unlicensed bands.
The Wi-Fi Alliance has stressed
that there is a risk that LAA, andespecially pre-standard
systemsdeployed ahead of coexistencework being done in the
industry,will negatively impact billions ofWi-Fi users who rely on
5GHz fornetworking and deviceconnectivity.Figueroa noted that
around one
billion Wi-Fi devices on the 5GHzband were shipped in 2014,
whiletotal Wi-Fi device shipments
reached 2.5 billion.The 3GPP is already carrying out
work on LTE-U; Figueroa saiddiscussions between the
mobiletechnology standards body and theWi-Fi Alliance have already
begun.We are poised to have gooddiscussions, he added.The Wi-Fi
Alliance said it is
generally agreed in principle thatfair sharing of the
unlicensedspectrum band is required, butemphasises that there needs
to befurther work from all parties toaddress this risk in
practice.Figueroa also noted that Wi-Fi in
general is of growing importance tomobile network operators, and
notjust for offloading data. He said weare at the dawn of Wi-Fi
andmobile networks being integrated,with operators also now
havingaccess to a list of requirements thatenables them to provide
carrier-grade Wi-Fi services.
Wi-Fi Alliance outlinesopportunities andrisks with LTE-U
MWC15 Daily DAY4.qxp_DAY1 04/03/2015 16:07 Page 4
-
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Interconnected VoLTE and/or RCS solutions enable customers to
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MWC15 Daily DAY4.qxp_DAY1 03/03/2015 17:31 Page 5
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By Anne Morris
Orange is building thefoundations for itscontinued growth in
theMiddle East and Africa (MEA), andalso hopes to be able to
exploitfuture opportunities forconsolidation in the region.The
France-based operator is in
the process of placing all of its 20units in MEA under one
holdingcompany, replacing the multipleholding companies that
currentlyexist and thereby creating a simplerand clearer management
structure. According to Marc Rennard, EVP
for Africa, the Middle East and Asia,the process should be
completed byJune this year, by which time the
MEA unit will also publish itsresults as a separate region
underthe Orange Group.Although Rennard said the
process is an internal measure andwill have no impact on
customersand partners, he noted that it wouldmake it easier for
Orange to bring innew shareholders or enter intomergers in the
region.Rennard pointed out that Africa,
for example, has around 800 millionmobile subscribers but
200operators; in China, one operator -China Mobile - accounts for
aboutthat many customers. There isroom for consolidation in
Africa,he said, adding that Oranges focusis on building up its
position in itsexisting markets.
The company also recentlystrengthened its position in Egypt
byincreasing its stake in Mobinil to 99 percent from around 94 per
cent for a totalcost of 209.6 million. Rennard saidMobinil should
take on the Orangebrand this year, and also expects thelong-delayed
converged licences to belaunched in Egypt this year. That
willenable the markets three mobileoperators to offer fixed and
mobileservices, while also allowing TelecomEgypt to launch an MVNO.
However, Rennard is not
convinced that the market cansupport four players, even if one
ofthem is an MVNO.As well as its organisational
changes, Orange has alsodeveloped a strong smartphonesales
strategy in MEA - although itsclear that Rennard was not
initiallykeen on that approach because hedid not believe that
Orange was inthe business of selling devices.
Ive changed my view, Rennardsaid candidly. One reason for
thischange of heart was that 3Gsmartphone prices declined to
around$50. Orange started selling the AlcatelOneTouch Pixi
smartphone, and in2014 sold 860,000 devices across itsMEA
footprint.Encouraged by this, Rennard
supported the launch of OrangeKlif, the Mozilla
OS-basedsmartphone launched at MobileCongress this week that
alsoincludes a bundle of voice, textsand data for around $40. The
smartphone will be launched
in different MEA markets in thecoming weeks, and Rennard said
heis already seeing positive signalsfrom local managers. While he
believes that Orange
has proved its smartphone salesstrategy is a good one, it
remains tobe seen if the Orange Klif strategywill also be a
success.
By Richard Handford
Spains BBVA is a bank that nolonger wants to behave likeone and,
according to CEOFrancisco Gonzalez, is happy to livewith rivals
moving onto its patch.Earlier this week at Mobile World
Congress, Samsung announced itsplan to launch a new
mobilepayment service, as the SouthKorean vendor takes on Apple
Pay(which launched at the end of 2014). But Gonzalez is sanguine
about
the competition. There is a threatelement which I like
becausebanking needs competitors. Weneed to be more efficient but
wecan also collaborate with them.BBVA is already adjusting its
own
approach as consumers move tomobile and digital payments. Last
yearit bought US banking startup Simplefor $117 million and is also
workingwith online payments firm Dwolla.But the Spanish bank, like
all its
peers, is stuck with a legacy IT
system that dates back to the 60and 70s; what moderator
DavidKirkpatrick termed a spaghettiplatform which still underpins
thekind of batch processing associatedwith old-school
banking.Gonzalez wants to shake up that
model and is staking the banksresources on pulling it off.
BBVAscloud-based wallet app has 450people working on it. So far,
its onlyavailable in Spain but Mexico, the USand Latin America are
set to follow.And thats just the starting point in
terms of how the banks resourcesare likely to be heading over
the nextfew years. Currently just 3,000 of its110,000 staff work on
the digitalside but in five years Gonzalezreckons it will be a
majority.Gonzalez added that about 1.2
billion people around the world havebank accounts, a figure that
islimited because banking is veryexpensive he says. BBVA
reckonsanother one or two billion might beinterested but not the
traditionalroute. More likely, they will accesstheir account
through a mobilephone. Gonzalez was speaking during
the keynote session on digitaltransactions and social
interactionsyesterday morning.
Orange puts pieces intoplace for MEA growth
BBVA seesApple, Samsungas threats and likes it
By Joseph Waring
Xiaomis global VP HugoBarra claims the companysfresh brand will
give it anedge over better known rivals as itmoves into new
markets.Its one thing to have a well-
known brand, but its another thingto have a brand everyone is
tired of,especially when targeting the earlyadopters, he
said.Barra, speaking Tuesday on a
panel discussion on content atMobile World Congress, noted
thatXiaomi doesnt spend on above-the-line or below-the-line
advertisingand goes direct to customers asmuch as possible.We
generally dont spend any
money on buying media. All of ourconversations are via social
mediaand is pretty much organic. We alsoavoid intermediaries as
much aspossible, which can be up to 30 per
cent of gross margins. Thats afortune relative to the margins
welook at, he said.We have very few products just
two smartphones per year -- whichgives us greater economies of
scaleat the production level and theability to keep costs down.Its
weekly beta software updates,
based on input from its large betacommunity, is something he
saidthat best defines us and showsthe companys commitment
tocontinually improving the customerexperience.It has built up a
beta track of 10
per cent of its over 100 million userbase worldwide, most of
which useits devices. Every Friday it pushes outsoftware updates.
He said it takes afew weeks for a change to move fromthe beta to
the stable track.He said Xiaomi does something
similar with its hardware updates.With the absence of Apple
and
Google in the app store space inChina, it has had some success
in themainland. It is ranked about numberthree. Its the Wild West
therebecause there is no App Store orGoogle Play, but we have no
plans totake that outside of China, becausewere working with Google
as aGoogle Mobile Services partner.
Xiaomi:Freshness of brand key to oursuccess
NEWS
Thursday 5th March MOBILE WORLD CONGRESS DAILY 2015 |
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3A31
M 14:00 15:30 Conference: S
16:00 17:30 Conference: U
09:00 12:00 Operator and Service Provider Seminar: M
3 05/02/2015 12:17
Globe to deployHuaweis SingleSONGlobe Telecom announced ithas
contracted Huawei tooptimise its wireless networkperformance using
thevendors SingleSON (self-organising network). The twocompanies
formalised anoperation and maintenance(O&M) agreement in
Barcelonathis week. Globe recently testedthe technology on 20,000
2G,3G and 4G cells sites.
Modular VRANoutstrips the CloudMatrix, a new modular VRANfrom
Dali Wireless, claims tooutperform cloud-based RANby allowing
operators tooptimise the use of theirexisting network
resources,including spectrum. Theflexibility and scalability
ofMatrix means operators nolonger need to overhaul theirexisting
networks to meetcurrent and futuretechnology trends.
NEWS IN BRIEF...
By Joanne Taaffe
Tele2 knows a thing or twoabout buying and
divestinginternational telecomoperations. In January it reducedthe
number of countries in which itoperates to nine, from a peak of
24,when the Norwegian CompetitionAuthority (NCA) approved the
saleof its operations in the country toTeliaSonera. Despite having
over-expanded in
the past, the company does not ruleout future acquisitions.We
are clearly looking for
distressed assets. If we can find the[right opportunity], within
specific
countries, we will do that, saidMats Granryd, CEO of
Tele2,speaking on Tuesday in a sessionentitled Enabling M&A for
IndustryGrowth.But we never have the ambition
to be a 24 country player again.Central Asia, where Tele2
already
operates in Kazakhstan, couldpresent opportunities.The stans on
the whole are very
interesting -- even though there arepolitical challenges. There
areplenty of opportunities, but wehave so far been reluctant,
saidGranryd.Asked about the acquisition
strategies of large companies suchas Altice, Granryd advised
caution. Big operators buying up whatever
they can are rarely a success case. Itbites them in the behind
later.
Tele2 is retrenching to betterfocus on providing profitable
dataservices across its own networks. Operators need to
mentally
accept voice is free and gear up tobe successful in a data only
world,said Granryd.The shift to charging for data is
closing MVNO opportunities,believes Granryd.We are not in favour
of MVNOs.
We believe we should own our ownnetwork. I dont . see OTT
orfixed players obtaining verylucrative MVNO agreements withus.
Those days are gone. We arevery mindful of protecting
dataconsumption.
Tele2 still open to makingacquisitions, sees feweropportunities
for MVNOs
MANAGING EDITOR:Justin Springham
SENIOR EDITOR:Steve Costello
CONTRIBUTORS:Saleha Riaz, Ronan Shields, Richard Handford, Paul
Rasmussen, Anne Morris, Joanne Taaffe, Joseph Waring, Ken
Wieland
ALL ADVERTISING ENQUIRIES
TO:[email protected]
PUBLISHER:Rick Costello
PRODUCTION MANAGER:Samantha Burke
ART DIRECTION & PRODUCTION: Russell Smith, IntuitiveDesign
UK Ltd., 13 North St, Tolleshunt DArcy, Maldon, Essex CM9 8TF, UK,
email: [email protected]
PRINTED BY:Servicios Grficas Giesa, Barcelona
Whilst care has been taken to ensure that the data inthis
publication is accurate, the publisher cannotaccept and hereby
disclaims any liability to any partyto loss or damage caused by
errors or omissionsresulting from negligence, accident or any
othercause. All rights reserved. No part of this publicationmay be
reproduced, stored in any retrieval system ortransmitted in any
form electronic, mechanical,photocopying or otherwise without the
priorpermission of the publisher.
A GSMA PublicationAll content GSMA Ltd. 2007-2015. Allrights
reserved.
In an effort to minimise the environmental impact ofour event,
the GSMA promotes the usage of recycledmaterials and waste
reduction wherever possible.Building on this commitment, we are now
pursuingofficial Carbon Neutral certification of Mobile
WorldCongress under the international standard PAS 2060.
MWC15 Daily DAY4.qxp_DAY1 04/03/2015 16:07 Page 6
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Secure digital identity is now in our hands
Welcome to digital identity that makes passwords a thing of the
past.
We hold the future of digital authentication in our hands and so
do our customers. Simply by matching people to their mobile phone,
Mobile Connect allows people to log-in to websites and apps quickly
and safely without the need to remember passwords. This innovative
solution is provided by mobile operators worldwide and supported by
the GSMA.
Log-in at GSMA Innovation City.
SECURE ONLINE LOG-INTHROUGH THE POWER OF MOBILE
Monday Thursday GSMA Innovation City: Mobile Connect The new
standard in digital authentication Hall 3, Stand 3A11 &
3A31
Monday 14:00 15:30 Conference: Spotlight on Mobile Identity
Solutions Hall 4, Conference Village
Monday 16:00 17:30 Conference: User-centred Privacy in a
Connected World Hall 4, Conference Village
Tuesday 09:00 12:00 Operator and Service Provider Seminar:
Mobile Connect Restoring trust in online services Seminar Theatre
CC1.1
Wednesday 11:30 13:30 Seminar: SIM Security, Identity and Money
Seminar Theatre CC1.1
Thursday 08:30 10:00 Seminar: Mobile Big Data Solving real life
problems & maintaining users trust Seminar Theatre CC1.5
A
B
B
C
C
C1
2
3
45
6
8.0 8.1
7
A
B
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By Joanne Taaffe
The spread of both higherspeed mobile connectivity
andsmartphones is enabling theuse of more sophisticated
financialand information services in thedeveloping world. But
greater cross-sector collaboration will be essentialif financial
services in particular areto spread, according to speakers atthe
Innovating for Inclusion keynoteat Tuesdays Congress. Mobile
operators in developing
countries have launched a numberof successful payment and
financialservices. But the CEOs ofMastercard and the Hong
LeongIslamic Bank are calling for greatercollaboration to open
financialservices even further.Financial inclusion is a massive
undertaking and the only way wecan meet it is together
acrossgovernments, industries andplatforms, said Ajay
Banga,president & CEO of Mastercard. Currently 2.5 billion
people, or half
the worlds population, do not haveaccess to a bank account,
accordingto Banga, who said mobile moneyservices in developing
countriesneed to move away from operating insilos. Instead
Mastercard, which this
week announced an agreement withthe Egyptian government to
developmobile financial services linked tonational ID cards, called
for thebuilding of private publicpartnerships (PPP). Partnerships
between
governments and the private sectorsare going to be a big factor
ofgrowth [in] financial inclusion,said Banga: Governments provideon
average approximately 30 percent of the income of those peoplein
developing countries who areexcluded from financial services,
hesaid.Raja Teh Maimunah, MD & CEO
at Hong Leong Islamic Bank,agreed that mobile-based serviceswill
be key to broadening the reachof financial inclusion and need tobe
based on partnerships.However, Maimunah also
admitted that financial institutionsare not very agile and are
theslowest or the last to adapt to thischange. Nor are mobile
operatorsnecessarily quick to partner. Oncethey do, however,
Maimunah seesbenefits, describing a collaborationwith Telekom
Indonesia thatresulted in remittances costingpeople 20 per cent of
what they hadpreviously paid to agencies.
However, even though mobilephone penetration is high in
thecountries in which the bankoperates, differences in the levelof
smartphone penetrationbetween, for example, Vietnam,Malaysia and
Indonesia, affectsthe services the bank canpartner to introduce. We
needcheaper phones and we need[people] to move tosmartphones, she
said.
Collaboration key to financial inclusion
By Saleha Riaz
Panellists at the EnsuringUser-Centred Privacy in aConnected
World sessionthis week discussed the need forcompanies to have
privacy policiesthat are simple for consumers tounderstand, and
called for laws thatprotect individual data while alsosupporting
innovation.There are 105 laws expected to
govern data around the world, andthey are specific to
countries,whereas data does not care aboutborders, session
moderator PatWalshe, director, privacy,government & regulatory
affairs atthe GSMA, said. Eduardo Ustaran, partner at law
firm Hogan Lovells, said in a yearstime there will be a law that
will ban
data from leaving Europes borders. This framework hasnt even
been adopted yet and it is alreadyoutdated, he commented,
addingthat laws must consider not onlythe privacy of citizens but
alsoappreciate the evolution oftechnology and the value of
data.Laws need to be less about
unworkable principles and moreabout supporting innovation in
afair and sustainable way, he said.Another much discussed topic
was
that of privacy policies that all usersclaim to have read but
hardly any do. According to Denelle Dixon-
Thayer SVP, business and legalaffairs at Mozilla, they should be
assimple as possible, in bullet points ifneeded, and written as if
for ninthgraders.Moreover, if users understand the
value exchange, they will be morecomfortable sharing data, she
said.Ustaran took this a step further
and said that users may even be
willing to contribute to make itmore meaningful.The panellists
agreed that all
companies needed to betransparent about their policies,because
if only some were, userswere likely to become sceptical ofthem all,
making collaborationacross companies on privacyessential.
Privacy laws need to supportinnovation
By Joseph Waring
Qualcomm on Mondayintroduced a 3D fingerprintauthentication
platformbased on ultrasonic technology thatimproves security and
eliminatesthe need for passwords.The chipmaker claims its the
first
ultrasonic-based biometrics sensorand improves upon
touch-based
fingerprint technologies. TheSnapdragon Sense ID 3D
platformsupports a fingerprint scanner thatuses sound waves to
penetrate theouter layers of skin to detect 3Ddetails, such as
ridges and sweatpores.Raj Talluri, Qualcomms senior
VP of product management, saidthe use of ultrasonic
technologyevolves biometrics from 2D to 3D,
allowing for greater accuracy,privacy and
strongerauthentication.The platform consists of a
Qualcomm biometric integratedcircuit, custom sensor
technologyand algorithms managed bySecureMSM technology. It is
basedon the FIDO (Fast IDentity Online)Alliance Universal
AuthenticationFramework specification.
The company said it is designedto improve the
interoperabilityamong online devices andaddresses the challenge of
creatingand remembering multipleusernames and passwords.It is being
introduced in
conjunction with the Snapdragon810 and Snapdragon 425processors
and is designed to becompatible with all Snapdragon400, 600 and 800
series processors.Snapdragon Sense ID 3D is
expected to be available incommercial devices later this yearand
is already in various samplingstages with major OEMs.
Qualcomm takes fingerprintbiometrics from 2D to 3D
KT and Nokia to set up IoT labSouth Koreas KT and Nokiahave
agreed to set up anInternet of Things (IoT) laband LTE-M test site
on theoperators premises. Thetwo-year agreement aims todevelop new
businessmodels covering convergedIoT solutions as well as
theautomotive industry.The two companies alsoagreed to collaborate
on 5G,including standardisationactivities and 5G trialsduring the
Winter Olympicsin PyeongChang in 2018.
Indosat sets up ad exchangeIndosat launched theIndonesia Mobile
Exchange(IMX) in partnership withSmaato, a global mobile
adexchange. IMX is a mobile-first, real-time biddingadvertising
platform.Indosats existing mobileadvertising offering, i-klan,which
currently sits withinits digital services unit, willbecome part of
the jointventure.
Ericsson teams up with KT on 5G researchEricsson and KT this
weeksigned an agreement towork together to developnext-generation
networktechnologies. Thecollaboration will cover 5Gnetwork
architecture, smallcells, heterogeneousnetworks and
massiveconnectivity for the Internetof Things (IoT). The
twocompanies said they aim tohelp lead the 5G evolutionby jointly
working onstandardisation, spectrumstrategies and networkdeployment
scenarios.
ZTE, China Mobile demomassive MIMOZTE is jointly exhibiting
its3D/massive multiple-inputmultiple-output (MIMO) basestations
with China Mobileat Mobile World Congress.The pre-5G base
stationuses massive MIMO tosupport 64 ports and 128antennas. By
integrating thebaseband, radio frequencyunits and antennas,
itrequires only a third of theinstallation space oftraditional
mobile basestations, the vendor said.
NEWS IN BRIEF...
NEWS
Thursday 5th March MOBILE WORLD CONGRESS DAILY 2015 |
www.mobileworldcongress.comPAGE 8
Financial inclusion is amassiveundertaking andthe only way wecan
meet it istogether
Laws need to be lessabout unworkableprinciples and moreabout
supportinginnovation in a fair and sustainableway
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CA | CUSTOMER EXPERIENCE
Research Mobility:Why Your Customers ArentSatisfied and What to
Do About It
By Denise Dubie, Senior Principal, Content Strategy at CA
Technologies.
In the application economy, simplyproviding the next killer app
is no longerenough. Consumers expectations havenever been higher,
and you can lose acustomer in a split second if you have notfocused
on optimizing the entire customerexperience.
CA technologies recently sponsoredresearch company Vanson Bourne
to conducta global survey of 1,425 senior IT andbusiness executives
on their mobilityinitiatives. The results revealed that overalluser
satisfaction with mobility efforts to dateremains low: respondents
report that only20% of their customers are completelysatisfied with
their experiences with mobility.
The most important result is whatorganizations are actually
doing to meetthese challenges: implementing a moreholistic approach
to enterprise-wide mobility.In fact, 40% of respondents have
alreadyadopted enterprise mobility and another 47%plan to in the
next two years.
By taking a holistic approach to improvingand securing the
overall end-to-end mobileexperience, organizations are reaping
hugerewards:
Enterprise mobility adopters report sixtimes more end users who
are completelysatisfied with their mobility products
orservices.
Twice as many enterprise mobilityadopters have already seen
animprovement in overall user experience.
Enterprise mobility adopters have seen a24% revenue increase
from customer-facing mobility apps and a 25%improvement in the
overall customerexperience.
The research proves a few critical pointsabout mobility. For
one, optimization of theoverall end-user and customer
mobileexperience is the most important thing youcan focus on for
success in the application
economy. And two, the best way to achievethis is to implement an
enterprise-wideapproach to mobility.
UNDERSTAND THE CUSTOMEREXPERIENCE. To truly deliver a quality
mobile experience,IT and the business must know how thecustomer
interfaces with the app and howwell the app responds to customer
demand.Learn, understand and try to experience whatyour customers
are experiencing.
DEFINE CUSTOMER-DRIVEN RESULTS. Do you want more customers using
yourservices? Do you want to deliver more appsor more feature
releases to existing apps?Businesses must understand the goals of
theirmobility efforts to better design the enterprisestrategy.
DEVELOP AN ENTERPRISE MOBILITYSTRATEGY. Its clear mobility
projects cannot thrive in anad hoc environmentthey must
beintegrated across and baked into all IT andbusiness endeavors
from the start. Asuccessful enterprise mobility strategy
willencompass managing the data from the backend to the user
device.
IDENTIFY AND NURTURE MOBILITYTALENT. To drive an enterprise
mobility strategy, ITorganizations must be equipped with the
skillsneeded to not only develop mobile apps andservices but also
the talent to envision howmobility could enhance existing
applications.
MEASURE MOBILE SUCCESS. Mobility needs monitoring. Mobile apps
canthrive or die in an instant. Learn what worksand what doesnt
early, and build onsuccesses.
See more at rewrite.ca.com
New research shows enterprise-widemobility can improve
yourcustomers overall experience.
Denise Dubie
Denise is senior principal, content strategy at CA Technologies.
As a former ITindustry journalist with IDG Enterprise, her work was
featured in print and online dailyin publications such as
Computerworld, CIO and Network World. Now Denise is a
topcontributor of articles, blogs, whitepapers, eBooks and more.
She manages theREWRITE and Highlight content editorial process and
leads social media strategy. Withmore than 20 years experience,
Denise reports and writes on the application economy,IT skills and
careers, management cloud, mobility, DevOps, big data, security and
more.
Thursday 5th MarchMOBILE WORLD CONGRESS DAILY 2015 |
www.mobileworldcongress.com PAGE 11
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By Anne Morris
Apples iOS operating systemreached its highest evershare in
urban China with aniPhone accounting for one in everyfour
smartphones sold, according todata from Kantar WorldpanelComTech
for the three months toend-January.Leading into Chinese New
Year,
Apple iPhone 6 and 6 Plus drovesales to an unprecedented high
in
urban China with iOS share of thesmartphone market reaching
25.4per cent a 4.5 percentage pointincrease over the same period
in2014," said Carolina Milanesi, chiefof research for the
company.Across key global markets
Apples momentum generallycontinued from last month,
althoughAndroid was able to slow down thedecrease in share in some
countriessuch as Germany, Spain and Francewhere its sales had
started to look
like they were in freefall, she said.In Europe, Androids
share
declined by 2.2 percentage pointsyear-on-year to 67.2 per cent
whileiOS rose by 3.2 points. After losingits top spot to iOS in the
holidayquarter of 2014, Android bouncedback in the US with a share
of 51.9per cent, the research company said. As vendors flocked to
Mobile
World Congress this week toshowcase their latest products it
isnoticeable how many have decidedto focus on the mid-tier as
successat the high-end appears more andmore unattainable,
Milanesicommented. However, while mid-tier consumers might be
moreaccessible than high-end ones,manufacturers will have to
workharder than ever to stand out in anincreasingly crowded
marketplace.
iPhone 6 salesdrive up iOSshare in China
By Paul Rasmussen
Digital marketers typicallyoverlook how to keepcustomers engaged
by failingto monitor the users experiencewithin a mobile app. Did
the appperform and, if not, where was theexperience failing
customers?These issues, according to Jennifer
Tejada, CEO of Keynote, a cloudtesting, monitoring and
analyticsfirm, can be significantly reduced byaccepting that
preparation is key tounderstanding a consumersbehaviour when using
a mobile app.If you know that your mobile site
can deal with spotty coverage, hasminimal third party apps
slowingdown the site beyond your control,and you can be sure it
loads as quicklyas possible and has a low tolerance todowntime, you
have created the bestenvironment to grab consumerattention and take
them through tothe check out, she said.A company stands to lose out
in
three key areas from having apoorly designed mobile web
site,according to the Keynote CEO.Revenue from the customer
now,revenue from the customer in thefuture, and revenue from
other
customers. In terms of the here andnow, if a customer wants to
make apurchase using their mobile deviceand they cant, theyll turn
to acompetitor. This is then likely toshape their buying decisions
in thefuture; why turn back to a companythat failed, when a
competitor hasproven it can deliver. The third area,a companys
reputation, is the onearea that is often overlooked.Customers are
much more likely to
complain about a bad service thanpraise good, and are willing to
add theirimpression to the app ratings, saidTejada. If businesses
cant supportcustomers on mobile devices, manyothers will also turn
to competitors.The Keynote CEO maintains that
personalising a mobile app ismostly about understanding
thecontext of the customer.
Many businesses are looking atways to engage customersthroughout
their physical to digitalexperience, such as knowing whenpotential
customers are near a shopand then serving a tailored ad to
theirmobile device that offers discountsto encourage them to
enter.Keynote believes that the use of
big data can help to determine whatmakes for a successful
customerexperience and can inform thebusiness on where to
makeimprovements that maximise theirdigital investments.
Smart mobile appskey to capturingconsumer attention
By Paul Rasmussen
Work underway withinTwitters telco group ishelping mobile
operatorsreact better to customer servicerequests and reduce churn.
This is
starting to take place in real-time,says Bret Herd, head of
telcostrategy and development atTwitter, as context data
associatedwith a user is better understood.Herd claims that mobile
context
data is driving product and service
development: Data analysis allowsoperators to provide a
betterservice with higher quality andimproved efficiency. Twitter
cannow offer another data filter theydidnt have six to nine months
ago.Speaking at Tuesdays Context is
King session, Herd provided anexample where Twitter had acted
asthe channel for mobile subscribersto request action from their
serviceprovider and received immediate
management attention. A number of T-Mobile US
customers were requesting theability to roll-over their
unusedmonthly data to the next month,something operators do not
offer.The operator reacted promptly tothese tweets by launching a
newservice to overcome thisdissatisfaction.A senior exec within
T-Mobile US
monitors Twitter each day to see
what its customers want. In this casethe issue was escalated
within thecompany and a resolution achieved.Herd maintains that
context data
is become a meaningful differentiatorfor operators. Its an
X-factor, andweve seen it worth fighting for toboost real-time
customer service.Twitter is planning to unveil a
data context dashboard too in thenear future to make analysis
easierand quicker.
Context data boostsoperators reactions
By Joanne Taaffe
The financial industry expectsno immediate let-up on lastyears
fast pace of mergersand acquisitions in the telecom andtechnology
sector. Instead, todaysheated M&A environment mayunleash big
surprises.Cash-rich [Internet] companies
may start sniffing around telcos,suggested Tony Poulos,
marketstrategist at WeDo Technologies,speaking on the Tuesday
panelEnabling M&A for Industry Growth. The value of mergers
and
acquisition in the technology andoperator sector grew 34.9 per
centin 2014 from the previous year,according to B. Holt Thrasher,
MDfor Mooreland Partners. The lasttime it was that high was in
2000,said Thrasher. And last yeartelecom M&As represented three
ofthe ten biggest deals. But although telecom operators
and equipment manufacturersspeaking on the panel still
seeopportunities to use mergers andacquisitions to grow or
transformtheir companies, they rang a noteof caution. Ericsson, for
example, views
M&A as a potential means totransform its business as
theindustry moves towards software-based service delivery.Our
previous approach was
more focused on filling gaps. Weare now looking at a complete
viewof which new business we need tobe in, said Rima Qureshi, SVP,
CSO& head of M&A, Ericsson.Qureshi, however, questioned
todays high valuations of softwarecompanies. There is an
interesting way of
increasing value by throwing in buzzwords. Traditional
valuations needto be reassessed when looking atsoftware companies,
said Qureshi. The executive also stressed that
the performance on acquisition isnot necessarily stellar. Its
animportant caveat. An acquisition ... isnot a panacea, its not
going to solvethe problem. And particularly when
it comes to acquiring small start-upswith different cultures,
its importantnot to kill what you bough, she said.For European
telcos, in-country
M&A continues to makes the mostsense, according to
speakers.Operators should start with in-
market consolidation, then fixed-mobile convergence
theninternational the latter is verycomplicated, said Mats
Granryd,CEO of Tele2.But international consolidation is
much less likely to raise the ire ofthe European Commission.The
commission generally
welcomes cross-border M&A itreproaches too many
in-countrydeals, said Thomas Wessely,partner at Freshfields. As a
result, gaining approval for
in-country deals is slow, complexand uncertain. But there may be
ashift in mindset at the commission. Authorities are starting
to
understand that the industry issetting itself up for a data
onlyworld, he said. The Commission is a bit of a Dr
Jekyll and Mr Hyde. When youdiscuss the merits [of a deal]they
are extremely conservative.When you come withconvergence and OTT as
anargument they are not veryreceptive. The commission views[market
consolidation] as [aquestion of] fixed costefficiencies, said
Wessely.However, the commission stillgave the green light to
in-countrytelco consolidation in Germany,Ireland and Austria,
despitenational opposition, he noted.
Telco and tech M&Ato continue apace,despite challenges
NEWS
Thursday 5th March MOBILE WORLD CONGRESS DAILY 2015 |
www.mobileworldcongress.comPAGE 12
In terms of thehere and now, if acustomer wants tomake a
purchaseusing their mobiledevice and theycant, theyll turn toa
competitor.
Authorities arestarting tounderstand that theindustry is
settingitself up for a dataonly world
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mSchools is a multi-faceted mEducation initiative of Mobile
World Capital Barcelona, incollaboration with the Generalitat of
Catalonia, Barcelona City Hall and GSMA. Launched in2012, mSchools
effectively integrates mobile technologies into the classroom.
Mobile enables access to up-to-date materials, improves
collaboration and strengthenslearner engagement. mSchools helps
students build important new digital skills, improvesachievement
and prepares them for todays world.
The mSchools Programme is based on three focus areas: Encourage
Learning with Mobile Improve Digital Skills and Entrepreneurial
Spirit Build an open Environment for mEducation
ENCOURAGE LEARNING WITH MOBILE TECHNOLOGYFostering curiosity and
the joy of discovery for students and teachers.
Mobile History Map (MHM), a pioneering initiative of the
mSchools programme,advocates the use of mobile technology applied
to non-technological subjects. This new,geo-positioning app and
platform, allows students to collaboratively create content
aboutpoints of interest close to their schools.
MHM content is evaluated and curated by education experts with
the support of theInstitut Cartogrfic i Geolgic de Catalunya,
constituting a unique catalogue of Catalonianhistory and
culture.
This pioneering project, specially designed for non-technical
subjects is not only amultidisciplinary educational tool but also a
huge success: more than 1600 students and 80teachers from Catalonia
are generating new digital content based on over 400 points of
interest.
Mobile Learning Awards celebrated its third edition this year.
mSchools Mobile LearningAwards reward those who use and experience
mobile technologies within academiademonstrating the educational
possibilities of mobile devices (tablets and smartphones)
inschools. These awards honour innovative teacher and student led
projects that recognisethe integral role of Mobile Technology in
Education.
In addition, School Visits at the Mobile World Centre, aimed at
students understandingof how mobile enhances our lives, provides
children and schools with a first-handapproach on the use of mobile
technology. Visits are organized on an ongoing basisthroughout the
year and encourage the discovery and use of mobile technology
through aninnovative Learn by Play treasure hunt experience.
IMPROVE DIGITAL SKILLS & ENTREPRENEURIAL SPIRITDeveloping
21st century skills with the support of industry and education
experts.
mSchools App Education course is a computer science elective
offered in Catalan HighSchools based on app design and prototype
development. In partnership with the DepartamentdEnsenyament, App
education promotes team work and stimulates the entrepreneurial
spirit.
Throughout the course, students and teachers receive mentoring
from industry expertvolunteers improving learning outcomes and
digital skills. Industry experts from leadingcompanies in the
fields of app development, video games, business incubators and
internetportals guide students and teachers through project
planning and app development during thecourse.
The App Education course has over 12.000 students and more than
300 schools enrolled in the2015 school year. Thats over 25% of 4th
grade ESO students from Catalonian public high schools.
mSchools App Awards acknowledges and rewards innovative
students, teachers andschools for their hard work and
accomplishments during the App Education course.
Awards focus on the design, coherence and technical development
of applications formobile devices, stimulating the students
presentation skills and creativity.
BUILD AND OPEN ENVIRONMENT FOR MEDUCATION.Increasing
accessibility of mobile content and solutions relevant to students
and teachers.
mSchools Toolbox is an online repository of validated and tested
mobile educationalcontent. Designed to increase the availability
and usage of educational mobile content forschools, teachers,
parents and students. All content is curated by teachers and
educationexperts for a better classroom experience.
mSchools Lab provides a set of tools to foster collaboration in
testing future mEducationsolutions in a school environment.
Designed to facilitate innovative trials and accelerate theadoption
of cutting edge technology for education. Schools are encouraged to
volunteer topartner with the industry to implement innovative
solutions together.
mSchools mobile4all promotes accessibility of mobile devices for
qualifying families andstudents with special needs. Designed to
reduce the digital divide in the classroom.
For more information on how Mobile World Capital Barcelona is
changing educationplease visit us at Congress Square 70 or
mschools.mobileworldcapital.com.
ChangingEducation
ADVERTORIAL
mSchools
The mSchools programme is a multi-faceted mEducation initiative
by theMobile World Capital Barcelona, in collaboration with the
Generalitat ofCatalonia, Barcelona City Hall and GSMA.
Thursday 5th March MOBILE WORLD CONGRESS DAILY 2015 |
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CONNECTIVITY FIRST | DEVICESCAPE
Welcome toConnectivity World Congress?
Someone visiting this show for the firsttime, with no
preconceived ideas, mightwell find themselves wondering why
itsstill called Mobile World Congress. Such avariety of industries,
applications andactivities are on display here in Barcelonathat the
overarching theme is open tointerpretation.MWC has had several
identity changes as
it has evolved over the years. Back in the 90sit was known as
GSM World Congress,reflecting a strict technology alignment.
Withthe arrival of UMTS it became 3GSM WorldCongress in 2001. And
six years later, asmobile operators worldwide signalled theirintent
to converge on a single cellularstandard for 4G, it was given the
name westill use.These changes follow a narrative of
expansion and inclusivity. UMTS broughtwith it brand new
operators with no 2Glegacy, hence the subtle but importantaddition
of that 3. The end of a far moresignificant industry era was
reflected in thenext change, as the sometimes bitterlyopposed GSM
and CDMA camps laid downtheir arms on the common ground of LTE.With
each new technology came moreoptions and more operators.In 2015 it
feels like the time is right for
another change. Clearly this is no longer anevent that deals
exclusively in mobile, andthe gathering momentum behind
quad-playmeans mobile-only operators are actuallydwindling in
number. Whats more, thelifespan of previous rebrands
suggestsanother is due.
Connectivity World Congress might beworth considering. It
maintains a link to theevents roots, while continuing to address
thebroader mix of underlying technologies thatcan be harnessed to
give smartphone usersthe connectivity they seek. Specifically
itwould create the right environment for themeaningful integration
of Wi-Fi into theconnectivity service that mobile
operatorsprovide.Despite its enormous popularity with end
users, and despite the enormous public andprivate connectivity
resource that itrepresents, there are still some within
thetraditional operator community who believeWi-Fi isand should
remainentirelyseparate from cellular.Ironically, this view
perpetuates rather
than neutralizes the threat that Wi-Firepresents to the
established operatorcommunity. The emergence of Wi-Fi Firstand
Wi-Fi-only plays from disruptive start-ups and larger cable
operatorsas well asthe arrival of Googles integrated cellular
andWi-Fi offerwill add a new dimension ofchoice for end users who
want connectivityrather than one or other technology thatunderlies
it. And their emergence has beengreatly assisted by traditional
mobileoperators reluctance to embrace thefantastic wireless
resource on which thesedisruptive new services are being
built.Mobile operators need to look and learn.
We believe the most important trend of 2015will be a shift in
thinking away from isolatedtechnologies and towards what were
calling aConnectivity First approach. Some operatorsmay continue
offering services at the fringesof the industry, using only one
technology oranother. But the majority will soon realizethat, as
long as the quality of the connectivityexperience is a good one,
the end user will bepleased, however its delivered.
The logical extension of this is that end userswill begin to
choose their connectivityproviderwhich may not necessarily be
aNetwork Operatorbased on the totalconnectivity package to which
that providergives them access. Like for like comparisons
ofcellular coverage are going to lose their currencyfast as end
users realise services are availablethat deploy a range of
technologies to ensure thebest connectivity experience in the
moment.Remember, smartphone users spend 90 per
cent of their time indoors, where Wi-Ficonnectivity is
increasingly available in anabundance that cellular simply cannot
match.That is not a criticism of cellular, its simplyan observation
that these two technologieshave evolved to do what they are best
at.Cellular is the clear winner for mobility, foroutdoor
connectivity and clearly deliverssome indoor connectivity. But
Wi-Fi rules thein-building roost; which is why successfulmobile
operators will be the ones thatdispense with technology-aligned
thinkingand offer Connectivity First.One could even argue that, in
the shape of
T-Mobile USA, the industry already has itsprototype Connectivity
First operator. CEOJohn Legeres observation last year aroundthe
launch of Wi-Fi Un-leashed that it doesntmatter how he gives his
users five bars ofservice, so long as he gives them those fivebars,
felt like a breakthrough moment.His point was made in response to
the
observation that an emphasis on Wi-Fireflected a weakness in his
cellular network.We can speculate about that, but the moreimportant
question is: So what if it did? Thefact is, there are weaknesses in
every cellularnetwork, mostly indoors where people needconnectivity
most. So whats the best thing todo in response? Do what Legere did,
andaddress those weaknesses in the mostefficient way you can to
maintain the quality
and relevance of the service. Becauserelevance is everything.At
the beginning of this article I was talking
about the evolution of this illustrious event.Im told that, one
of its original purposes wasto facilitate the establishment of
internationalroaming agreements between operators sothat their
customers could have the sameexperience moving from one network
toanother.A lot has changed since then, the shows
name included, but this challenge ofcontinuity remains. Mobile
operators need totake control of the entire connectivityservice,
and that means an extension of thesame cellular service experience
to all formsof Wi-Fi. It means a managed service thatdelivers
quality, convenience, and security. Itmeans giving users what they
need, wherethey need it, when they need it.It is our firm belief
that, this time next year,
T-Mobile USA will be by no means the onlymobile operator taking
a Connectivity Firstapproach. Whether or not well be greetingone
another at the inaugural ConnectivityWorld Congress, is perhaps
another matter.
As the industry evolves to reflect thegrowing awareness that
wirelessconnectivity is bigger than any onetechnology, perhaps this
event wouldbenefit from another name change. Successful mobile
operators will be the onesthat dispense
withtechnology-alignedthinking and offerConnectivity First.
Dave Fraser, CEO, Devicescape
Thursday 5th March MOBILE WORLD CONGRESS DAILY 2015 |
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SOUTH ENTR
ANCEFAST T
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ON-SITE REGISTRATION / FAST TRACK
D
Vending Machines
Vending MachinesVending Machines
up
VENTVENTVENTVENTVENTVENTVENTVENTVENTVENT
Meeting Rooms Meeting RoomMeeting Rooms
Meeting Room
2H20
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GF13GF12 GF14 GF15
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Executive Meeting Rooms
HALLS 1 & 2 | FLOORPLANS
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Thursday 5th March MOBILE WORLD CONGRESS DAILY 2015 |
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VIP Waiting Area
Ref
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3G10
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3D30
3A11
3A31 3A20
3K30
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3C303J30
MR4/MR5
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GF6
3L20
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3C20
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3D103K10
3N21
3N11
3N31
3C10
3F30
3H34MR
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3G2MR
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MR6
MR7
MR1
MR2
MR3
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CC3
CS70
CS50 CS60
CS145
CS130 CS180
CS120
CS135
CS90
CS100 CS105
CS87
CS65
CS125CS124-
CS140
CS160
CS150
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CS75
CC7.3CC7.2
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CC7.10 CC7.9 CC7.8
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CC7.14 CC7.13
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CS76 CS77
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CS200 CS202 CS204 CS208CS206
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Broadcast village
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CS50 CS60
CS145
CS130
CS180
CS120
CS135
CS90
CS100 CS105
CS87
CS65
CS125CS124
CS140
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CS150
CS165CS122
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CC7.10 CC7.9 CC7.8CC7.7
CC7.16
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CS76 CS77
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CS200 CS202 CS204 CS208CS206
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CS155
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FLOORPLANS | HALL 3 & CONGRESS SQUARE
GSMA Innovation City Stand 3A11 & 3A31
Mobile Connect - The convenient and secureuniversal log-in
solution with privacy protection.
83% of mobile internet users have concerns about sharingpersonal
information when accessing the internet or appsfrom a mobile.
Mobile operators can put trust back intodigital services by
providing secure authentication andidentification. We hold the
future of digital authenticationin our hands and so do your
customers.
Simply by matching people to their mobile phone,Mobile Connect
allows people to log-in to websites andapps quickly and safely
without the need to rememberpasswords. This innovative solution is
provided by mobileoperators worldwide and supported by the
GSMA.Experience and get involved with Mobile Connect heretoday at
the GSMA Innovation City Hall 3 Stand 3A11 &3A31. Secure
digital identity is now in our hands.
MWC15 Daily DAY4.qxp_DAY1 04/03/2015 16:39 Page 18
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Exit downfrom CC4
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4A1
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PIPE 4.8m H
PIPE 4.8m H
Ministerial Programme
&Mobile World
Summit
GSMA Auditorium
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HALLS 4 & 5 | FLOORPLANS
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Green Technology Pavilion NFC & Mobile Money Pavilion
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6J18 6K15
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6L05
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6J28 6K37
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6N18MR6O21MR
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6N28MR
6M38
6L26 6M29 6M26
6M10
6K05
6G116J07
6L10
6M36
6O31MR
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6G626L606K61 6K60
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Z4.10
FLOORPLANS | HALLS 6 & 7
Stand: 6E20
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MWC15 Daily DAY4.qxp_DAY1 03/03/2015 17:36 Page 20
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Goods Lift 8.5Max Weight - 6000 KgSize - 2.36m x 5.28m
Door Width - 2.7mDoor Height - 2.72m
Goods Lift 8.4Max Weight - 6000 KgSize - 2.36m x 5.28m
Door Width - 2.7mDoor Height - 2.78m
Goods Lift 8.3Max Weight - 4000 KgSize - 2.36m x 3.5mDoor Width
- 2.8m
Door Height - 2.39m
Goods Lift 8.2Max Weight - 6000 KgSize - 2.36m x 5.28mDoor Width
- 2.69mDoor Height - 2.78m
Goods Lift 8.1Max Weight - 4000 KgSize - 2.36m x 3.5mDoor Width
- 2.67mDoor Height - 2.17m
ENTRANCE
ENTRANCE
ENTRANCE
Mobile C
loud Pavilion
Catalan Zone
8.1G41
8.1I40
APP LOUNGE
8.1H48
8.1F49
8.1D508.1D53
8.1B51
8.1D60
8.1D70
8.1B61
8.1E61
8.1D51
8.1F50
8.1E49
8.1E51
8.1D49
8.1B208.1B12
8.1A21
8.1B13
8.1C20
8.1C21
8.1D20
8.1B15
8.1C14
8.1D10
8.1C11
8.1B41
8.1A41
8.1B21
8.1I41
8.1B71
8.1E20
8.1D21
8.1E10
8.1D15 8.1D11
8.1I20
8.1D41
8.1I18
8.1H21
8.1I16
8.1H15
8.1H13
8.1I10
8.1H11
8.1B74
8.1E30
8.1D31
8.1I50
8.1I35
8.1A11
8.1G35
8.1H22
8.1D66
8.1D68
8.1J14
8.1E60
8.1H70 8.1H44
8.1G71
8.1H60
8.1G61
8.1J20
8.1G70
8.1F71
8.1H58
8.1E70
8.1J34 8.1J30
8.1E58
8.1H64
8.1G478.1
G638.1
G69
8.1H50
8.1I21
8.1D71 8.1D618.1D65
8.1C41
8.1A61
8.1H51
8.1B73
8.1B75
8.1F65
8.1G58
8.1H65
8.1C10
8.1B11
8.1G338.1H46
8.1G49
8.1E68
8.1D59
8.1F41
8.1E41
8.1C31
8.1K31
CC8.16 CC8.15 CC8.14 CC8.12 CC8.11 CC8.10 CC8.7 CC8.6 CC8.5
CC8.4 CC8.3 CC8.2 CC8.1
CC8.23 CC8.22 CC8.18CC8.19
CC8.9 CC8.8
CC8.21 CC8.20
8.1K51
8.1I498.1I51
8.1K42
8.1H68
8.1J64
8.1D72
8.1B77
8.1I59
8.1I63
8.1E22
CC8.24A
8.1K11
8.1K54
8.1K62
8.1K70
8.1K66
8.1J71
8.1K68
8.1K40
8.1J31
8.1F70
8.1G11
8.1K64
8.1J67
8.1C13
8.1G59
8.1I11
8.1J10
8.1I13
8.1K14
8.1K16
8.1J9
8.1J7
8.1J5
8.1K22
8.1K24
8.1K20
8.1J17
8.1J13
8.1J15
8.1J11
8.1K65
8.1A73
CC8.24B
8.1E67
CC8.17A&B
CC8.13
8.1J3
8.1K488.1K52
8.1I61
8.1D14
8.1H20
8.1F31
8.1G20
8.1K418.1K77 8.1K738.1K79
8.1K85
8.1H19
8.1B53
8.1H49
CC8
ACCESS TOOTHER HALLS
NO
RTH
EN
TRA
NC
E
Meeting Rooms
MeetingRooms
Meeting Rooms
8.0D65MR
8.0D67MR8.0
D69MR
8.0E70MR
8.0D79MR
8.0E80MR
8.0E76MR
8.0D76MR8.0D80MR
8.0C73MR
8.0D70MR
8.0D66MR
8.0C67MR
8.0C63MR
8.0C65MR8.0
C69MR
8.0D75MR
8.0C79MR
8.0C77MR
8.0C75MR
8.0D10
8.0F15
8.0G14 8.0G2
8.0F11
8.0E10
8.0C35
8.0D40
8.0D21
8.0D29
8.0E24
8.0E30
8.0E40
8.0D24
8.0D30
8.0C25
8.0C29
8.0D14
8.0D20
8.0C15
8.0C19
8.0D25
8.0E62MR
8.0E64MR
8.0E60MR
8.0E52
8.0E46
8.0D49
8.0E50
8.0D60MR