How to reach proper people?
Start with research
Start with small ... ...catch big fishes later
It is just about statistics
Call preparationWhat is purpose of call? How will I introduce?Prepare keywords + scenario Write it down!Schedule your time
Have our preparation Pen + paper Silent environment Calm down and reduce stress Check your voice
Ready for call?
Calling simulation
How to talk with media representatives?
Journalist came,so what?
Studio → Journalist → Interview 1 → Journalist → Interview 2 → Journalist → Interview 3 → Journalist → Back to studio
Typical scenario of reportage
Communication tips
7 seconds ruleRule of 3Speak in headlinesNo „no comment“Body language counts
Say Yes or NoOwn formulationsHypotesisPersonal opinion
Journalist strategies
Interview simulation
Provide immediate release
Ask for publishing notification
Establish professional relationship