MEDIA contacting. How to reach proper people?. Start with research. Use your network. Start with small ... ...catch big fishes later. It is just about statistics. Call preparation. What is purpose of call? How will I introduce? Prepare keywords + scenario Write it down! - PowerPoint PPT Presentation
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
MEDIAcontacting
How to reach proper people?
Start with research
Use your network
Start with small ... ...catch big fishes later
It is just about statistics
Call preparationWhat is purpose of call? How will I introduce?Prepare keywords + scenario Write it down!Schedule your time
Have our preparation Pen + paper Silent environment Calm down and reduce stress Check your voice
Ready for call?
Calling simulation
How to talk with media representatives?
Journalist came,so what?
Studio → Journalist → Interview 1 → Journalist → Interview 2 → Journalist → Interview 3 → Journalist → Back to studio
Typical scenario of reportage
Communication tips
7 seconds ruleRule of 3Speak in headlinesNo „no comment“Body language counts
Say Yes or NoOwn formulationsHypotesisPersonal opinion