www.marketingpicture.co.uk
www.marketingpicture.co.uk
"Half the money I spend on advertising is wasted; the trouble is I don't know which half.”
John Wanamaker(1838 - 1922)
US department store merchant
www.marketingpicture.co.uk
If you can’t measure your marketing activity, how do you know if
it’s working?
www.marketingpicture.co.uk
Its never been easier to Its never been easier to tell…tell…
Online technology enables tracking and it’s usually free
There are also easy techniques to measure results off-line
www.marketingpicture.co.uk
www.marketingpicture.co.uk
www.marketingpicture.co.uk
www.marketingpicture.co.uk
www.marketingpicture.co.uk
www.marketingpicture.co.uk
Use a unique reference number
4. Send a 4. Send a printed mail-printed mail-shot and shot and track ittrack it
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www.marketingpicture.co.uk
www.marketingpicture.co.uk
www.marketingpicture.co.uk
Measurable results
Valuable market intelligence
Feedback
7. Telemarketing7. Telemarketing
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10. 10. EditorialEditorial
OfflineOffline you can you can track press track press cuttings, cuttings, OnlineOnline you can use you can use Google AlertsGoogle Alerts
You can also You can also equate the equate the column inches to column inches to equivalent equivalent advertising cost.advertising cost.
www.marketingpicture.co.uk
Marketing Picture provides online and offline marketing expertise to small and medium sized businesses
We like to measure what we do so that you know your marketing works
Can we help you?Can we help you?
www.marketingpicture.co.uk
Marketing Management
Marketing Strategy
Internet Marketing
Email Marketing
Marketing Training
Tel: 01778 338184Email:
There’s never been a better time to make sure that every penny you spend on marketing works for you.
