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Measurable Marketing - Does Your Marketing Get Results?

Nov 01, 2014

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Does your marketing get results? How do you know if you can't measure it? A ten minute presentation highlighting easy ways to track your marketing activity. Find out what works and what doesn't!
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Page 1: Measurable Marketing - Does Your Marketing Get Results?

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Page 2: Measurable Marketing - Does Your Marketing Get Results?

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"Half the money I spend on advertising is wasted; the trouble is I don't know which half.”

John Wanamaker(1838 - 1922)

US department store merchant

Page 3: Measurable Marketing - Does Your Marketing Get Results?

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If you can’t measure your marketing activity, how do you know if

it’s working?

Page 4: Measurable Marketing - Does Your Marketing Get Results?

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Its never been easier to Its never been easier to tell…tell…

Online technology enables tracking and it’s usually free

There are also easy techniques to measure results off-line

Page 5: Measurable Marketing - Does Your Marketing Get Results?

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Page 6: Measurable Marketing - Does Your Marketing Get Results?

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Page 7: Measurable Marketing - Does Your Marketing Get Results?

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Page 8: Measurable Marketing - Does Your Marketing Get Results?

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Page 9: Measurable Marketing - Does Your Marketing Get Results?

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Page 10: Measurable Marketing - Does Your Marketing Get Results?

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Use a unique reference number

4. Send a 4. Send a printed mail-printed mail-shot and shot and track ittrack it

Page 11: Measurable Marketing - Does Your Marketing Get Results?

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Page 12: Measurable Marketing - Does Your Marketing Get Results?

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Page 13: Measurable Marketing - Does Your Marketing Get Results?

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Page 14: Measurable Marketing - Does Your Marketing Get Results?

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Measurable results

Valuable market intelligence

Feedback

7. Telemarketing7. Telemarketing

Page 15: Measurable Marketing - Does Your Marketing Get Results?

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10. 10. EditorialEditorial

OfflineOffline you can you can track press track press cuttings, cuttings, OnlineOnline you can use you can use Google AlertsGoogle Alerts

You can also You can also equate the equate the column inches to column inches to equivalent equivalent advertising cost.advertising cost.

Page 18: Measurable Marketing - Does Your Marketing Get Results?

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Marketing Picture provides online and offline marketing expertise to small and medium sized businesses

We like to measure what we do so that you know your marketing works

Can we help you?Can we help you?

Page 19: Measurable Marketing - Does Your Marketing Get Results?

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Marketing Management

Marketing Strategy

Internet Marketing

Email Marketing

Marketing Training

Tel: 01778 338184Email:

[email protected]

There’s never been a better time to make sure that every penny you spend on marketing works for you.