Just Tell Your Story —A simple strategy for confident, measurable B2B marketing.

A simple strategy for confident, measurable B2B marketing.

JUST TELL YOUR STORY

Presented by Chris Meyer

ABOUTIAR

¡ Innovation + Access = Relationships §  IAR Marketing leverages innovation to help you gain

deeper access to markets and strengthen business relationships — your most valuable asset.

BRANDSTORY

THENNOW

¡ Then §  “Half of my

advertising works, I just don’t know which half.”

¡ Now §  “How does

anything work!?”

¡  Markets are saturated

COMPLICATEDSATURATED

¡  Marketing is complicated

SATURATEDCOMPLICATED

MORECHOICES

¡ Define your market on your terms

YOUROPPORTUNITY

YOURVALUES

YOURSTORY

Honest and compelling. Customer focused.

Benefit driven. Accountable and sustainable.

Editorial attention.

YOUR VALUES

CONTENTMARKETING

Be the thought leader. Be a great storyteller.

Make every interaction a transaction.

Data = $$

Account for ROI as a process, not an event.

YOUR CONTENT

CONTENTNETWORK

YOUR BRAND

ENGAGE

EDUCATE

AMPLIFY

ACTIVATE

RAISEAWARENESS

ENGAGE

§  Jump-start your story with a fresh voice and vision to attract and sustain attention.

§  Tool Kit Ø  Social Media Ø  Search Ø Websites Ø  Advertising Ø  Video Ø  Internal

EMPOWERINSPIRE

EDUCATE

§  Bring intelligence, insight and knowledge to the conversation.

§  Tool Kit

Ø Webinars Ø White Papers Ø  E-Books and Infographics Ø  Training & E-Learning Ø  Case Studies Ø  Collateral

REACHBEYOND

AMPLIFY

§  Turn up the volume, add frequency to attract a wider audience of opinion-leaders and influencers who can validate your point of view.

§  Tool Kit

Ø  E-News Ø  Blogs and Comments Ø  Live and Virtual Events Ø  Public and Media Relations Ø  Issues Management Ø  Advocacy

CONVERTCLOSE

ACTIVATE

§  Leverage momentum and critical mass (whatever your metrics) to turn more prospects into better customers.

§  Tool Kit Ø  Lead & Demand Generation Ø  Data Analysis & Insights Ø  Sales Presentations Ø Meeting Design & Facilitation

REPEATREPEAT

ENGAGE EDUCATE AMPLIFY ACTIVATE

BIGDATA

§  Do you know your brand story? §  Is it original? Is it great?

§  Who needs to hear it? § And what do you want them to do next?

§  Do you know your competition? § What’s their story? Does yours neutralize theirs?

§  What are your strengths & weaknesses? § People? Process? Systems? Platforms? Products? Services?

§  It’s 10 o’clock — do you know where your business is? § Where do you want to be next year? In three years? Five?

§  What’s in your way? § Move it, go around or embrace it!

KNOWNEED

A simple strategy for confident, measurable B2B marketing.

JUST TELL YOUR STORY

Presented by Chris Meyer

[email protected]