BBC.com/popup @BBCpopup @mattdanzico
Video Innovation Lab
•BBC’s first travelling bureau
•Crowdsourcing unit
•A team of video journalists that integrates into new communities each month
•Unit that makes video features for web, app, social, TV
•Half-hour programme for iPlayer, BBC World and News Channel
•Unit that teaches free VJ classes
•An experiment in workflow
Crowdsourced video journalism
• Gather story ideas through in-person town meetings
In each town • Make video output
• Teach free journalism classes
• Engage in community
Output: •57 independent videos
•7 half-hour TV shows for BBC World and News Channel
•213 blog posts
•1,702 tweets
•270 Instagram photos
•18 journalism classes
Basic forms of video outputPromo Town meeting Short
Full feature Half-hour docRaw
Half-hour formula
Half-hour formula
Half-hour formula
Half-hour formula
“Some BBC Pop Up videos are getting five times the amount of views as other feature videos.”
Engage, engage, engage.
BBC.com/popup @BBCpopup @mattdanzico
