Matt Danzico – Longform video for the mobile generation

BBC.com/popup @BBCpopup @mattdanzico

Video Innovation Lab

•BBC’s first travelling bureau

•Crowdsourcing unit

•A team of video journalists that integrates into new communities each month

•Unit that makes video features for web, app, social, TV

•Half-hour programme for iPlayer, BBC World and News Channel

•Unit that teaches free VJ classes

•An experiment in workflow

Crowdsourced video journalism

• Gather story ideas through in-person town meetings

In each town • Make video output

• Teach free journalism classes

• Engage in community

Output: •57 independent videos

•7 half-hour TV shows for BBC World and News Channel

•213 blog posts

•1,702 tweets

•270 Instagram photos

•18 journalism classes

Basic forms of video outputPromo Town meeting Short

Full feature Half-hour docRaw

Half-hour formula

Half-hour formula

Half-hour formula

Half-hour formula

“Some BBC Pop Up videos are getting five times the amount of views as other feature videos.”

Engage, engage, engage.

BBC.com/popup @BBCpopup @mattdanzico