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R_DR@KHMH@EXKCKAX[MC
\QGM_IKX@EJ H@J@XM
Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8
Nume G RucpModjmhd
X@, @R, Adgpc`meak
Muh`dv`sumc, Gmrik
Gmstkr Acmss>
7/24/2019 Masterclass IIMN - Propiedad Intelectual vs Marketing Digital - por Juan M. Pulpillo
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Qda`d - H`rkatdr rkm Ckjmc y Adgpc`meak & _`si @X
Modjmhd
Kspka`mc`hmh X@, @R, Adgpc`meak, A`okrskaur`ty, Acduh, Muh`dv`sumc
Msksdr nurh`ad X@ @R ke kgprksms skatdr X@ y hk gmrikt`ej h`j`tmc
G`kgord Adesknd Msksdr Ckjmc Jdo`kred `tQGL Kspmm
Mpms`demhd pdr cms X@ y cms tkehkea`ms X@
Ldtjrmld hk gdhm y ke adet`eum ldrgma`e
Gdtkrd m h`mr`d y ke sus rmtds c`orks
Adgue`amhdr ke h`vkrsds gkh`ds
Rrdlksdr vdama`demc> @@GE, ua1g, C@Hckmre`ej, @amo, KQEK,
Bhkrkafdt`afttps>//hkrkafdt`a.wdrhprkss.adg/fttp>//www.ckjmc-`ta.adg
Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 Gmstkr Acmss> R
7/24/2019 Masterclass IIMN - Propiedad Intelectual vs Marketing Digital - por Juan M. Pulpillo
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R@ \Q Gmrikt`ej h`j`tmc
Kc ketdred Q`tuma`deks
Gmrad edrgmt`vd
Cds r`ksjds
Rkrspkat`vms
Ed tdhd ks
_kadgkehma`deks
Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 Gmstkr Acmss> R
7/24/2019 Masterclass IIMN - Propiedad Intelectual vs Marketing Digital - por Juan M. Pulpillo
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c ketdred
R@ \Q Gmrikt`ej h`j`tmc
Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8
7/24/2019 Masterclass IIMN - Propiedad Intelectual vs Marketing Digital - por Juan M. Pulpillo
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Kc ketdred
Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R
Cds hkrkafds hk mutdr sde> Rdr ue cmhd, cds hkrkafds gdrmcks, `rrkeuea`mocks k `emc`kemocks, adgd kc hkrk
rkadeda`g`ketd hk mutdrm y kc hkrkafd hk `etkjr`hmh hk cm dorm, ketrk dtrds.
Rdr dtrm pmrtk, cds hkrkafds kadeg`ads, trmeslkr`ocks y hk hurma`e c`g`tmhm k
os`amgketk cds hkrkafds hk kxpcdtma`e.
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Kc ketdred
Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R
Cds hkrkafds gdrmcks sde>
H`vucjma`e hk cm dorm
Maaksd m knkgpcmrks e`ads pmrm su h`vucjma`e
_kt`rmhm hk dorms ade adeh`a`deks
Hkrkafd hk gdh`l`ama`e ade adeh`a`deks
_kspktd m cm `etkjr`hmh
Hkrkafd mc rkadeda`g`ketd hk mutdrm
Hktkrg`emr s` sk h`vucjm> Edgork, pskuhe`gd, mee`gd.
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Kc ketdred
Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R
Cds hkrkafds pmtr`gde`mcks ades`stke ke cm lmauctmh hk kxpcdtmr, adgkra`mc`zmr d tr
dorm.
Kc mutdr pukhk trmesg`t`r kstds hkrkafds hk ldrgm `eh`v`humc d tdhds kccds ke adenu
pmra`mcgketk.
Ksms aks`deks hk hkrkafds, y sus adgo`ema`deks. Hme cujmr m cms h`lkrketks c`akea
adeh`a`deks hk usd hk cms dorms omnd cm Rrdp`khmh @etkckatumc.
Cds hkrkafds pmtr`gde`mcks sde>
Xrmesldrgma`e
Adgue`ama`e Roc`am
H`str`oua`e
_kprdhuaa`e
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Kc ketdred
Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R
_kprdhuaa`e> Qk ket`kehk pdr rkprdhuaa`e cm l`nma`e h`rkatm d `eh`rkatm, prdv`s`d
pkrgmeketk, pdr aumcqu`kr gkh`d y ke aumcqu`kr ldrgm, hk tdhm cm dorm d hk pmrtk h
pkrg`tm su adgue`ama`e d cm dotkea`e hk adp`ms.
Cm rkprdhuaa`e rkqu`krk kc adesket`g`ketd hkc mutdr, smcvd quk sk trmtk hk uem ad
Knkgpcds hk rkprdhuaa`e> cm h`j`tmc`zma`e hk uem dorm, `eadrpdrma`e hk uem dorm
hk hmtds, amrjmr uem dorm ke skrv`hdrks u drhkemhdrks adekatmhds m uem rkh (cm ms
uem [_C adecckvmrm cm adgue`ama`e poc`am), hksamrjmr uem dorm hkshk `etkrekt m
gmtkr`mc.
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Kc ketdred
Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R
H`str`oua`e> Qk ket`kehk pdr h`str`oua`e cm pukstm m h`spds`a`e hkc poc`ad hkc d
cms adp`ms hk cm dorm, ke ue sdpdrtk tmej`ock, gkh`metk su vketm, mcqu`ckr, prstmg
aumcqu`kr dtrm ldrgm.
Aumehd cm h`str`oua`e sk klkatk gkh`metk vketm u dtrd ttucd hk trmesg`s`e hk cm
ke kc go`td hk cm [K, pdr kc prdp`d t`tucmr hkc hkrkafd d ade su adesket`g`ketd, ks
kxt`ejuk ade cm pr`gkrm, y e`amgketk pmrm cms vketms y trmesg`s`deks hk prdp`khm
quk sk rkmc`ake ke h`afd go`td tkrr`tdr`mc.
Qk ket`kehk pdr mcqu`ckr cm pukstm m h`spds`a`e hk cds dr`j`emcks y adp`ms hk uem d
usd pdr t`kgpd c`g`tmhd y ade ue okekl`a`d kadeg`ad d adgkra`mc h`rkatd d `eh`rk
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Kc ketdred
Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R
Adgue`ama`e Roc`am> Qk ketkehkr pdr adgue`ama`e poc`am tdhd matd pdr kc au
pcurmc`hmh hk pkrsdems pukhm tkekr maaksd m cm dorm s`e prkv`m h`str`oua`e hk knkg
amhm uem hk kccms.
Ed sk ades`hkrmr cm adgue`ama`e poc`am aumehd sk akckork hketrd hk ue go`td
kstr`atmgketk hdgst`ad quk ed kst `etkjrmhd p adekatmhd m uem rkh hk h`lus`e
t`pd.
Kspka`mcgketk, sk ades`hkrm matd hk adgue`ama`e poc`am>
Cms rkprksketma`deks ksae`ams, rka`tma`deks, h`skrtma`deks y knkaua`deks poc`am
dorms hrmgt`ams, hrmgt`ad-gus`amcks, c`tkrmr`ms y gus`amcks gkh`metk aumcqu`kr
prdakh`g`ketd.
Cm prdykaa`e d kxf`o`a`e poc`am hk dorms a`ekgmtdjrl`ams y muh`dv`sumcks.
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Kc ketdred
Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R
Adgue`ama`e Roc`am
Kspka`mcgketk, sk ades`hkrm matd hk adgue`ama`e poc`am>
Cm kxpds`a`e poc`am hk dorms hk mrtk d sus rkprdhuaa`deks.
Cm pukstm m h`spds`a`e hkc poc`ad hk dorms, pdr prdakh`g`ketds mcgor`ads d `em
ldrgm quk aumcqu`kr pkrsdem pukhm maakhkr m kccms hkshk kc cujmr y ke kc gdgketd
_kqu`s`tds>- Rcurmc`hmh hk pkrsdems
- Maaks`o`c`hmh hk cm dorm
- Muskea`m hk h`str`oua`e prkv m
- Kc amratkr poc`ad hk cm pukstm m h`spds`a`e
7/24/2019 Masterclass IIMN - Propiedad Intelectual vs Marketing Digital - por Juan M. Pulpillo
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Kc ketdred
Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R
Xrmesldrgma`e> Cm trmesldrgma`e hk uem dorm adgprkehk su trmhuaa`e, mhmptm
dtrm gdh`l`ama`e ke su ldrgm hk cm quk sk hkr`vk uem dorm h`lkrketk.
Aumehd sk trmtk hk uem omsk hk hmtds m cm quk fmak rklkrkea`m kc mrtaucd =? hk ks
ades`hkrmr tmgo`e trmesldrgma`e, cm rkdrhkema`e hk cm g`sgm.
Cds hkrkafds hk prdp`khmh `etkckatumc hk cm dorm rksuctmhd hk cm trmesldrgma`e ad
mutdr hk kstm ct`gm, s`e pkrnu`a`d hkc hkrkafd hkc mutdr hk cm dorm prkkx`stketk hk
tdhd kc pcmzd hk prdtkaa`e hk sus hkrkafds sdork kstm, cm kxpcdtma`e hk ksds rksuaumcqu`kr ldrgm y ke kspka`mc gkh`metk su rkprdhuaa`e, h`str`oua`e, adgue`ama`
eukvm trmesldrgma`e.
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Kc ketdred
Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R
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Kc ketdred
Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R
Cms c`akea`ms hk usd sdork cds hkrkafds hk mutdr rkjucme kc t`pd hk hkrkafd pmtr`g
y kc gdhd ke agd sk fmak. Rdr cd tmetd, sk adel`jurme adgd mqukc hdaugketd qukcg`tks y kc mcameak hkc usd quk sk pukhk fmakr hk cm dorm rkspkatd m cm adp`m y rkp
dorms hkr`vmhms y cm adgkra`mc`zma`e y h`str`oua`e hk cm g`sgm.
X`pds hk c`akea`ms>
C`akea`ms rkstr`at`vms> sde c`akea`ms hk usd ke cm quk kc t`tucmr hk uem dorm ks kc pds
hkrkafds pmtr`gde`mcks ke rkcma`e m cm adp`m, rkprdhuaa`e, gdh`l`ama`e, trmhua(tdhds cds hkrkafds rkskrvmhds)
C`akea`ms pkrg`s`vms> sde c`akea`ms hk usd ke cm quk kc t`tucmr hk uem dorm pkrg`tk a
pmtr`gde`mcks m ue tkrakrd ke rkcma`e m cm adp`m, rkprdhuaa`e, gdh`l`ama`e, trmh
mhmptma`e. C`akea`ms Arkmt`vk Adggdes, C`akea`ms JE[-JRC, kta.
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Kc ketdred
Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R
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Q`tuma`deks
R@ \Q Gmrikt`ej h`j`tmc
Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8
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Q`tuma`deks
_kspktd m cm Rrdp`khmh @etkckatumc
_kspktd m cm adp`m pr`vmhm
Adgpkesmr mc mutdr pdr su trmomnd
Maaksd m cm `eldrgma`e y mc adeda`g`ketd
Adkx`stkea`m hk h`lkrketks c`akea`ms> Hdg`e`d poc`ad, adpycklt,adpyr`jtf
Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R
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Q`tuma`deks
Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R
H`lkrkea`mgds cds rkaursds ke cm wko acs`am (ldtds, ocdjs, v`hkds,kta) y cds rka
wko ?.2 (rkhks sda`mcks)
Rmrm quk cds kckgketds hk uem wko skme susakpt`ocks hk prdtkaa`e `etkck
augpc`r ekaksmr`mgketk ade kc rkqu`s`td hk cm dr`j`emc`hmh hk tdhm dorm j
Dr`j`emc`hmh sk rkl`krk m cd edvkhdsd ke cm ldrgm hk rkprksketmr uem `hkm,
dr`j`emc`hmh hk cm prdp`m `hkm u daurrkea`m.
Rmrm pdekr uem dorm m h`spds`a`e hkc poc`ad ke `etkrekt ks ekaksmr`d adprkv`d kc prdaksd hk amrjm ke skrv`hdr wko. H`afd prdaksd `gpc`am cm rkprd
cm dorm. Rdstkr`drgketk, aumehd sk ms`jem m cm dorm uem [_C, sk pkrlkaa`d
pukstm m h`spds`a`e hkc poc`ad y kc adrrkspdeh`ketk maaksd m cm dorm. Ke
supukstds, mgods hkrkafds sk maugucme.
7/24/2019 Masterclass IIMN - Propiedad Intelectual vs Marketing Digital - por Juan M. Pulpillo
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Q`tuma`deks
Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R
Kckgketds hk uem wko mgpmrmhds omnd cm R@>
Dorms c`tkrmr`ms (c`ords, ldccktds, adelkrkea`ms, h`saursds).
Dorms muh`dv`sumcks (dorms a`ekgmtdjrl`ams, v`hkdac`ps, l`cgma`deks).
Arkma`deks guct`gkh`m (kea`acdpkh`ms `etkrmat`vms, h`aa`demr`ds h`j`tmcks,
v`hkdnukjds).
@gjkeks (h`lkrkea`mehd cds hkrkafds hkc mutdr hk cm ldtdjrmlm hk cds hkrkpkrsdem rktrmtmhm quk pukhk pmrt`a`pmr ade kc mutdr ke cm kxpcdtma`e hk cd
pmtr`gde`mcks hk cm ldtdjrmlm).
Dorms gus`amcks.
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Q`tuma`deks
Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R
Kckgketds hk uem wko ed mgpmrmhds omnd cm R@>
Xrmomnds sdork tkgms hk matumc`hmh h`lueh`hds pdr cds gkh`ds hk adgue`ama`
pukhke skr adgue`amhds poc`amgketk a`tmehd cm luketk y kc mutdr. Cds trmomn
pkr`dhst`am kcmodrmhds pdr ue adcuge`stm sde dorms c`tkrmr`ms.
Dtrds> Cds adetke`hds quk pukhme hkl`e`rsk adgd `hkms d pukstm ke prat`am e
mgpmrmhms pdr cm R@ (keugkrma`e hk `ejrkh`ketks hk rkaktm hk ada`em)
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Q`tuma`deks
Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R
Ldrgmc`hmhks>
Xdhds cds kckgketds mgpmrmhds pdr cm R@ h`slrutme hk cds hkrkafds hk mutdr pdr kc gkrdcms prdp`ms arkma`deks dr`j`emcks hk cds mutdrks.
Ed ks doc`jmtdr`d, pkrd ks rkadgkehmock msug`r mcjuems ldrgmc`hmhks ke mrms m pdhkr h
mutdrm hk cm dorm y adetr`ou`r m hkgdstrmr usds `ca`tds d quk sk pukhm mckjmr pdr pmrtk
hksadeda`g`ketd sdork cm prdtkaa`e hkc adetke`hd.
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Q`tuma`deks
Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R
Qupukstds hk uem wko ?.2 mgpmrmhds omnd cm R@>
Kc usumr`d quk puoc`am gmtkr`mc prdp`d.
[sumr`d quk adgpmrtk ade dtrds edhds gmtkr`mc hk ue tkrakrd.
Kc prdvkkhdr @QR.
H`afds supukstds fmor quk memc`zmrcds mtkeh`kehd m cm CR@ y m cms adeh`a`dek
amhm rkh sda`mc.
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Q`tuma`deks
Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R
Kckgketds hk uem wko ?.2 mgpmrmhds omnd cm R@> Adeh`a`deks hk usd
_kadeda`g`ketd hkc mutdr pdr su puoc`ama`e.
Rrksuea`e hk quk sk jdzm hk mutdr`zma`e hkc mutdr pmrm adgpmrt`r kc ade
cds edhds.
Adetke`hd hk cm c`akea`m. Kc usumr`d makptm uem c`akea`m hk usd mc hmrsk hk
rkh. Rrdockgms ade kc go`td jkdjrl`ad hk cm c`akea`m. Rrdockgms s` sde md adet`eketmcks pdr su trmesakehkea`m ke aumetd m cds hkrkafds gdrmcks.
Nur`sh`aa`e adgpktketk.
Cds kckgketds susakpt`ocks hk hkrkafds hk mutdr sde cds g`sgds quk ke k
wko.
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Cm rkldrgm hk
CR@
R@ \Q Gmrikt`ej h`j`tmc
Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8
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Cm rkldrgm hk cm CR@
cm doc`jma`e hk pmjd pdr kc usd hk adetke`hds> Amede MKHK
Mrtaucd 1?.? >
?. Cm pukstm m h`spds`a`e hkc poc`ad pdr pmrtk hk prkstmhdrks hk skrv`a`ds kckatr
mjrkjma`e hk adetke`hds hk lrmjgketds ed s`je`l`amt`vds hk adetke`hds, h`vucjmh
puoc`ama`deks pkr`h`ams d ke s`t`ds Zko hk matumc`zma`e pkr`h`am y quk tkejme u
`eldrgmt`vm, hk arkma`e hk dp`e`e poc`am d hk ketrktke`g`ketd, ed rkqukr`r mut
pkrnu`a`d hkc hkrkafd hkc kh`tdr d, ke su amsd, hk dtrds t`tucmrks hk hkrkafds m pkraadgpkesma`e kqu`tmt`vm. Kstk hkrkafd skr `rrkeuea`mock y sk fmr klkat`vd m trmv
ket`hmhks hk jkst`e hk cds hkrkafds hk prdp`khmh `etkckatumc. Ke aumcqu`kr amsd,
h`spds`a`e hkc poc`ad pdr tkrakrds hk aumcqu`kr `gmjke, dorm ldtdjrl`am d gkrm l
h`vucjmhm ke puoc`ama`deks pkr`h`ams d ke s`t`ds Zko hk matumc`zma`e pkr`h`am k
mutdr`zma`e.
Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R
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Cm rkldrgm hk cm CR@
cm doc`jma`e hk pmjd pdr kc usd hk adetke`hds> Amede MKHK
M pmrt`r hk cm ketrmhm ke v`jdr, kstd ks, = hk kekrd hk ?2=;, sk hkokr pmjmr pdr kc
pukstm m h`spds`a`e hk cds adetke`hds prkv`mgketk h`vucjmhds ke puoc`ama`deks p
Mqu sk eds pcmetkme cms s`ju`ketks huhms>
Qunktds doc`jmhds mc pmjd> scd pmjmrme cds prkstmhdrks hk skrv`a`ds hk kckatre`ads adetke`hds quk tkejme uem l`emc`hmh `eldrgmt`vm, hk arkma`e hk dp`e`e poc`am d hk ke
Ed sk `eacuyk adgd sunktd doc`jmhd mc pmjd m cds prkstmhdrks hk skrv`a`ds quk lma`c`tke `
osqukhm hk pmcmorms m`scmhms quk adetkejme adetke`hds h`vucjmhds ke puoc`ama`deks
wkos hk matumc`zma`e pkr`h`am, s`kgprk quk ed fmym uem l`emc`hmh adgkra`mc prdp`m y
pj`em dr`j`emc hk dr`jke hk cds adetke`hds.
Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R
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Cm rkldrgm hk cm CR@
cm doc`jma`e hk pmjd pdr kc usd hk adetke`hds> Amede MKHK
Cds mjrkjmhdrks pukhke skr hk hds t`pds>
` cds mjrkjmhdrks ckjmcks
> mqukccds quk dot`keke kc adetke`hd hk gmekrm mhkaumhm
cds gkh`ds, quk kevme trl`ad m cds arkmhdrks dr`j`emcks hkc adetke`hd, ks hka`r m
adgpmrtke okekl`a`ds jkekrmhds pdr puoc`a`hmh9
` cds mjrkjmhdrks `ckjmcks d p`rmtms> kstd ks, mqukccds quk dot`keke cds adetke`hd
`ckjmc adp`mehd adetke`hds hk dtrds y gkzacehdcds ade adetke`hds prdp`ds cuaremat`v`hmh.
Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R
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Cm rkldrgm hk cm CR@
cm doc`jma`e hk pmjd pdr kc usd hk adetke`hds> Amede MKHK
Ed sk `eacuyk adgd sunktd doc`jmhd mc pmjd m cds prkstmhdrks hk skrv`a`ds quk
`estrugketds hk osqukhm hk pmcmorms m`scmhms quk adetkejme adetke`hds h`
puoc`ama`deks pkr`h`ams d wkos hk matumc`zma`e pkr`h`am, s`kgprk quk ed f
l`emc`hmh adgkra`mc prdp`m y sk kecmak m cm pj`em dr`j`emc hk dr`jke hk cds ade
Qk fm hk pmjmr pdr kc mjrkjmhdr hk adetke`hds ke cds supukstds ke cds quk sk
h`spds`a`e Lrmjgketds ed s`je`l`amt`vds hk adetke`hds ym h`vucjmhds.
Ed sk `eacuyk hketrd hk cds adetke`hds sunktds m pmjd s`e mutdr`zma`e cms `g
h`vucjmhms ke puoc`ama`deks pkr`h`ams, cms aumcks, kste mgpmrmhms omnd ue
tutkcm quk dtdrjm gmydr prdtkaa`e ke cm gkh`hm quk su usd y/d pukstm m h`sp
rkqu`krk cm prkv`m mutdr`zma`e.
Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R
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Cm rkldrgm hk cm CR@
cm doc`jma`e hk pmjd pdr kc usd hk adetke`hds> Xmsm Jddjck-MK
P kc mrtaucd ?2 CR@4
Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R
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Cds r`ksjds
R@ \Q Gmrikt`ej h`j`tmc
Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8
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Cds r`ksjds
Kecmaks m adetke`hds
_kspktd m cm Rrdp`khmh @etkckatumc
Adgpkesmr mc mutdr pdr su trmomnd
Adkx`stkea`m hk h`lkrketks c`akea`ms> Hdg`e`d padpycklt, adpyr`jtf
Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R
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Cds r`ksjds Kecmaks m adetke`hdsXmsm MKHK - mrt. ?2 CR@ H`rkat`vm ?22=/?0/AK Qda`khmh hk cm `eMrgde`zma`e hk hktkrg`emhds mspkatds hk cds hkrkafds hk mutdrml`eks (Qketkea`m Qvkessde)
Mrtaucd 1, mpmrtmhd =, hk cm H`rkat`vm ?22=/?0 sk hkr`vm quk tdhd matd hk adgu
hk uem dorm hkok skr mutdr`zmhd pdr kc t`tucmr hk cds hkrkafds hk mutdr.
Hk kstk gdhd, adeakptd hk adgue`ama`e mc poc`ad msda`m hds kckgketds maug
- ue matd hk adgue`ama`e hk uem dorm
- y cm adgue`ama`e hk stm m ue poc`ad (vmsk, ke ksk sket`hd, cm sketkea`m hk : hk
Ordmhamst`ej y dtrds, A-
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Cds r`ksjds Kecmaks m adetke`hdsXmsm MKHK - mrt. ?2 CR@ H`rkat`vm ?22=/?0/AK Qda`khmh hk cm `eMrgde`zma`e hk hktkrg`emhds mspkatds hk cds hkrkafds hk mutdrml`eks (Qketkea`m Qvkessde)
Kc fkafd hk lma`c`tmr ke uem pj`em hk @etkrekt kecmaks sdork cds quk sk pukhk p
adehuake m dorms prdtkj`hms puoc`amhms s`e e`ejuem rkstr`aa`e hk maaksd ke dt
@etkrekt dlrkak m cds usumr`ds hk cm pr`gkrm pj`em ue maaksd h`rkatd m h`afms do
Rmrm quk kx`stm ue matd adgue`ama`e omstm ade quk cm dorm sk pdejm m h`spd
hk tmc ldrgm quk qu`keks cd adgpdejme pukhme maakhkr m kccm, s`e quk skm hka`
pkrsdems ut`c`ake d ed ksm pds`o`c`hmh.
Rdr dtrm pmrtk, kc trg`ed poc`ad sk rkl`krk m ue egkrd `ehktkrg`emhd hk hkst`
pdtkea`mcks k `gpc`am, pdr cd hkgs, ue egkrd ades`hkrmock hk pkrsdems.
Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R
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Cds r`ksjds Kecmaks m adetke`hdsAmede MKHK - mrt. ?2 CR@ H`rkat`vm ?22=/?0/AK Qda`khmh hk cmMrgde`zma`e hk hktkrg`emhds mspkatds hk cds hkrkafds hk mutdrml`eks (Qketkea`m Qvkessde)
Xmc adgd sk hkr`vm hk rk`tkrmhm nur`spruhkea`m, pmrm pdhkr skr `eacu`hm ke kc ade
adgue`ama`e mc poc`ad, ke kc sket`hd hkc mrtaucd 1, mpmrtmhd =, hk cm H`rkat`
tmgo`e ks ekaksmr`d quk uem adgue`ama`e adgd cm adetrdvkrt`hm ke kc c`t`j`d p
rkl`krk m cms g`sgms dorms quk cm adgue`ama`e `e`a`mc y quk fm s`hd rkmc`zmhm m
adgd cm adgue`ama`e `e`a`mc, ks hka`r, ade cm g`sgm tae`am, sk h`r`nm m ue poue poc`ad quk ed luk tdgmhd ke ades`hkrma`e pdr cds t`tucmrks hk cds hkrkafds
mutdr`zmrde cm adgue`ama`e `e`a`mc mc poc`ad.
Ke kc prksketk msuetd hkok skmcmrsk quk uem pukstm m h`spds`a`e hk dorms, g
sdork kc quk sk pukhk pucsmr, adgd cm adetrdvkrt`hm ke kc c`t`j`d pr`ea`pmc ed ade
h`afms dorms m ue poc`ad eukvd.
Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R
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Cds r`ksjds Kecmaks m adetke`hdsAmede MKHK - mrt. ?2 CR@ H`rkat`vm ?22=/?0/AK Qda`khmh hk cmMrgde`zma`e hk hktkrg`emhds mspkatds hk cds hkrkafds hk mutdrml`eks (Qketkea`m Qvkessde)
Ke kstms a`rauestmea`ms, prdakhk rkspdehkr m cms aukst`deks prknuh`a`mcks pcmet
mrtaucd 1, mpmrtmhd =, hk cm H`rkat`vm ?22=/?0 hkok `etkrprktmrsk ke kc sket`hd
adest`tuyk ue matd hk adgue`ama`e mc poc`ad, m klkatds hk h`afm h`spds`a`e, c
uem pj`em hk @etkrekt hk kecmaks sdork cds quk sk pukhk pucsmr y quk adehuake
pukhke adesuctmrsk c`orkgketk ke dtrm pj`em hk @etkrekt.
Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R
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Cds r`ksjds Rrdp`khmh @etkckatumc
Rdhkgds h`lkrkea`mr hds s`stkgms quk rkjucme cds hkrkafds hk mutdr>
Q`stkgm adet`eketmc-kurdpkd> Rrdp`khmh @etkckatumc.
Q`stkgm mejcdsmne-mejcdmgkr`amed> Adpyr`jft.
Adev`kek ed adelueh`r kc s`stkgm hk Adpyr`jft ade cm quk ks ue sgodcd, ed
`eh`am cm lmauctmh hkc mutdr quk sk rkskrvm cds hkrkafds hk kxpcdtma`e.
\kmgds mcjuems h`lkrkea`ms ketrk mgods.
Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R
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Cds r`ksjds Rrdp`khmh @etkckatumc\kmgds mcjuems h`lkrkea`ms ketrk mgods>
Adpyr`jft sk omsm ke ades`hkrma`deks kadeg`ams hk cds hkrkafds hk mutdr, gRrdp`khmh @etkckatumc sk omsm ke cds hkrkafds gdrmcks y cds hkrkafds pmtr`gd
mutdr.
Ke kc s`stkgm hk Hkrkafds hk Mutdr cds hkrkafds gdrmcks sde luehmgketmcks,
s`stkgm hk Adpyr`jft ed cd sde.
Cm emturmckzm hkc gkh`d gmtkr`mc hk cm dorm ke kc aumc qukhm hkl`e`hm cm g`sgs`stkgm Adpyr`jft. Ke kc s`stkgm Rrdp`khmh @etkckatumc, uem dorm ks dorm hksh
`ehkpkehkea`m hk su sdpdrtk m e`vkc gmtkr`mc.
Ke kc gdhkcd adet`eketmc, cds hkrkafds gdrmcks sde `rrkeuea`mocks y ed mc`kem
`etrmesg`s`ocks. Ke kc s`stkgm Adpyr`jft, kc mutdr t`kek adgpcktm mutdedgm p
tdhds sus hkrkafds.
Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R
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Rkrspkat`vms
R@ \Q Gmrikt`ej h`j`tmc
Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8
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Rkrspkat`vms
Kc jrupd gus`amc [? fm adcjmhd su eukvd coug hk gmekrm tdtmcgketk jr
`Xueks
Jddjck a`krrm su skrv`a`d hk edt`a`ms Jddjck Ekws ke Kspmm pdr cm cky hk
`etkckatumc
Cm Msda`ma`e Kspmdcm hk Kh`tdr`mcks hk Ruoc`ama`deks Rkr`h`ams (MKKR
kh`tdrks hk dtrds pmsks hk cm [e`e Kurdpkm adgd Mckgme`m, Lrmea`m d @t
h`r`j`hd kstk g`radcks mc Adg`smr`d hk Qda`khmh y Kadedgm H`j`tmc Je
Dktt`ejkr pmrm" kx`j`r quk cm [e`e Kurdpkm gmetkejm su pmpkc hktkrg`ehklkesm hk cm c`ork a`raucma`e hk `eldrgma`e ke tdhm Kurdpm" y ke kc hk
luehmgketmc m tkekr maaksd m h`afm `eldrgma`e. Kc knkgpcd hk cms gdh`l
`etrdhua`hms ke cm Cky hk Rrdp`khmh @etkckatumc (CR@) pdr kc jdo`kred kspm
ue `gpmatd ekjmt`vd pmrm cds kh`tdrks.
Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R
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Rkrspkat`vms
Qketkea`m XQNAK hk =1/2?/?2=8 Msuetd A-8
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Ed tdhd ks
R@ \Q Gmrikt`ej h`j`tmc
Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8
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Ed tdhd ks
Cm prdtkaa`e hk cm gkh`hms tkaedcj`ams y hk cm `eldrgma`e p
jkst`e hk hkrkafds Cms gkh`hms tkaedcj`ams pdeke ke gmeds hk cds t`tucmrks hk hkrkafds ue pdhkr hk adet
maaksd m cm dorm adgd su usd.
Fmocmgds hk Donktd h`j`tmc, quk ks kc adenuetd hkc adetke`hd, kc `hket`l`amhdr h`j`tmc, y cd
`eldrgma`e sdork cm dorm, `eacu`hm cm `eldrgma`e nurh`am sdork cms adeh`a`deks hk ut`c`z
@hket`l`amhdr h`j`tmc e`ad quk `hket`l`am y pkrg`tk cm la`c cdamc`zma`e hkc adetke`hd ke acm rkh.
Kc kstmocka`g`ketd hk cms gkh`hms tkaedcj`ams hk prdtkaa`e ks uem lmauctmh hk cds t`tu
Q`stkgm hk `eldrgma`e pmrm cm jkst`e hk hkrkafds hk mutdr> gkh`hms tkaedcj`ams, s`st
jkst`e hk hkrkafds hk mutdr y cm `eldrgma`e pmrm cm jkst`e hk cds hkrkafds hk mutdr.
Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R
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Ed tdhd ks
Cm prdtkaa`e hk cm gkh`hms tkaedcj`ams y hk cm `eldrgma`e p
jkst`e hk hkrkafdsCms gkh`hms tkaedcj`ams pukhke dr`ketmrsk mc adetrdc y jkst`e hk cms mat`v`hmhks hk adgkra
mpmrmtds k `estrugketds hkst`emhds m cm kcus`e (Nmpe, Mustrmc`m) d prdf`o`r tmgo`e cds matd
kcus`e hk cms gkh`hms tkaedcj`ams (KK[[ y [K). _kg`s`deks m cm edrgmt`vm ema`demc (Okrem,
Hkrkafds hk Mutdr, X@KL Xrmtmhd DGR@ @etkrprktma`e d Knkaua`e hk Ldedjrmgms)
Cms a`rauestmea`ms quk hktkrg`eme cm kcus`e hk uem gkh`hm tkaedcj`am hkpkehkre hkc nukj
hkc hkrkafd y sus adrrkspdeh`ketks kxakpa`deks. Kn. Q` ue kstmhd mhg`tk cm adp`m pr`vmhm, pukkcuh`r cms gkh`hms quk `gp`hke cm rkmc`zma`e hk adp`m pr`vmhm ed ketrmm e`eje t`pd hk rksp
nurh`am.
Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R
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_kadgkehma`d
R@ \Q Gmrikt`ej h`j`tmc
Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8
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]u adetke`hds Q@pukhks ut`c`zmr ke tus amgpmms hkgmrikt`ej4
Aumcqu`kr dorm arkmhm pdr t` (s`kgprk quk ed
fmyms akh`hd cds hkrkafds hk kxpcdtma`e m
dtrds).
Dorms ade mutdr`zma`e hk sus t`tucmrks hk
hkrkafds, ym skm hk ldrgm h`rkatm d m trmvs hk
aumcqu`krm hk cms c`akea`ms kx`stketks ke cm
matumc`hmh (Arkmt`vk Adggdes, JRC, Adcdr`ur`s,kta.)
Dorms amhms ke kc hdg`e`d poc`ad (cd aumc
daurrk jkekrmcgketk pmsmhds :2 mds hkshk cm
gukrtk hkc mutdr).
]u adetke`hds EDpukhks ut`c`zmr ke tugmrikt`ej4
Dorms y prkstma`deks prdtkj`hms p
`etkckatumc quk ed fmyme amhd ke
auym ut`c`zma`e ed sk keauketrk k
e`ejued hk cds cg`tks hksar`tds m
Aumcqu`kr dorm quk keauketrks k
arkkea`m krrekm hk quk tkxtds, ld
quk sk keauketrke ke cm _kh sk pc`orkgketk. Emhm gs cknds hk cm
quk qukrmgds ut`c`zmr mcjuem dor
mauh`r mc mv`sd ckjmc hk cm pj`em
keadetrmhd kc adetke`hd y doskrv
rkprdhuaa`e y pukstm m h`spds`a
trg`eds.
Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R
_kadgkehma`deks
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Cms c`akea`ms sde hdaugketds ke cds quk sk rkjucme cms adeh`a`deks hk usd hk uem dorm.
Qcd cds hkrkafds pmtr`gde`mcks sk pukhke akhkr m tkrakrds y kstmockakr adeh`a`deks.
Q` uem dorm ed t`kek gkea`e sdork cms c`akea`ms quk cm mgpmrme, kstm dorm t`kek tdhds cds hk
rkskrvmhds pdr hklkatd.
M trmvs hk uem c akea`m pkrg`s`vm kc mutdr pkrg`tk a`krtds hkrkafds m tkrakrds pdrquk kc`g`em c
rkstr`aa`deks.
Cms c`akea`ms AA ed sde rkadgkehmocks pmrm prdjrmgms `eldrgt`ads ym quk ed fmake gkea`eades`hkrma`e mc ah`jd luketk.
[em pds`ock sdcua`e> Gdstrmr h`rkatmgketk kc tkxtd hkc s`t`d s`e tkekr quk rkprdhua`rcd ke sus s
qukhmr mc gmrjke hk cm tmsm MKHK.
Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R
_kadgkehma`deks
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Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8
R@ \Q Gmrikt`ej h`j`tmc