Mashups & More: Creating A Positive User Experience
Karen HuffmanLibraries & Information Services
National Geographic Society
KM World & Intranets: Web 2.0+San Jose, CaliforniaNovember 11, 2007
Agenda
• Who we are…
• Defining Web 2.0+
• Physical: Engaging collaboration
• Virtual: Building knowledge networks
• Practical examples
• Getting started
• Lessons learned
National Geographic Society
• Vision− Inspiring people to care about the planet.
• Mission− Increase and diffuse geographic knowledge in its
broadest sense−Conduct and assist investigation, research and
exploration in any branch of science.−Encourage the experience and knowledge of other
cultures and lands.
Knowledge & Strategic Solutions
Archives & Special
CollectionsRecords &
Rights Management
Business & EditorialServices
Technical Services & Systems
Indexing Services
NG Libraries & Information
Services
“Circles of Influence”
ThinkTank
TrendsAnalysisGroup
Geo-Referencing
LearningSystems
IntranetPortal
DealsCouncil
SpeakersBureau
EmergencyPreparedness
StyleCommitteeeMagazines
Archives
GoingGreen
WomenExplorersInitiative
Web 2.0
SLA ALA
AIIMSAA
OHMAR
IAI
Centers forExcellence
Local Universities
Volunteers & Mentors
Conferences & Seminars
Lubuto Project
IPY
FutureEvents
Leadership
What is Web 2.0+?
Mashups 101
• Integrating content/media from one or more sources−API−Javascript−XML
• Improving access
• Enhancing experience
• Adding value/repurposing products and services
Fostering Web 2.0 and Web 3.0
• How do you define the Web?
• What do you like best about Web 2.0?
• What do you use and why?
• What are the implications for your products and services?
• Remember: Creative ideas are limitless; technology is only a small piece of the puzzle.
What Do You See?
Our Foundation
Exploration and Experimentation
RSS and Podcasting
Impact: The Domino Effect…
• Re-purposed assets
• Gained buy-in from executives
• CFO 2.0
• Launchedon iTunes
NG Insider: Our Corporate IntranetBuilt for scalability
Corporate Intranet: NG Insider
Banner region: - NG Insider logo - Search - Main navigation - Editor’s picks
Top region: - Lead stories
Center region: - Daily and recent news areas
Right sidebar: - Opportunities - Green tips - Photo of the day - Press releases
Bottom center region: - Weather widget - CNN RSS feed
Research Database: NG Time Line
Divisions & Teams
Customer Service Model: AskGeo
intranet
Community Area for Staff
Wikis: Defining Spaces
• Calendars
• Collaborative hubs
• Dictionaries and encyclopedias
• Directories
• Manuals, tutorials, and best practices
• Newsletters
• Project plans and status reports
• Prototyping ideas/white-boarding
• Reference material/FAQs
• Research and expertise database
• Resumes
• Special interest groups
• Team and division sites
Libraries & Information Services Wiki (LIS)
NG Learning Systems: Wikis 101
NG Lingo & Quick Reference
Cross-Divisional Team Space
Google Earth: HTML Excel KML
• BioBlitz name
• Dates
• City/Vicinity
• State/Province
• Zip code
• Country
• Latitude and Longitude
• URL (if available)
LIS Wiki: Project Planning
LIS Wiki: Mind Mapping Project
Intranet Team Site + Wiki
Cross-Team Wiki + Mind Mapping
Demographics & Census Data
Women Explorers Wiki
Examples: Women Explorers
Expand/Enrich Our Digital Collections
NG Channel International (NGCI)
Inte
rnat
ion
al C
hild
ren
’s S
ite
&S
oci
al M
edia
Ap
plic
atio
ns
Kids 2.0
NG Kids 2.0 + USA.gov
Travelers International Partners
National Geographic Entertainment
Integrated Marketing and Sponsorship Wiki
Wiki Prototype to B2B
Positioned for Action!
NGS Collectors Form
www.metalens.org
Meta Lens: Working Space
www.metalens.org/story/baja.html
Practical Steps/Getting Started
• Keep current: Research and learn about new ideas & tools
• Play in multiple sandboxes
• Outline a plan
• Know your users
• Think and act outside “the box”
• Don’t wait until asked…. Just do it!
• Offer training/coaching
Lessons Learned• Integrate scalability into your resources and
products
• Ensure you have the right people “on the bus”
• MUST work in the “white spaces” to affect change
• Understand the culture in which your work, your customers
• Teach upward, communicate, share results/impact
• Don’t be afraid to fail.
Web 2.0+
"Imagination is more important
than knowledge." Albert Einstein