Mashups and More: Creating A Positive User Experience

Mashups & More: Creating A Positive User Experience

Karen HuffmanLibraries & Information Services

National Geographic Society

KM World & Intranets: Web 2.0+San Jose, CaliforniaNovember 11, 2007

Agenda

• Who we are…

• Defining Web 2.0+

• Physical: Engaging collaboration

• Virtual: Building knowledge networks

• Practical examples

• Getting started

• Lessons learned

National Geographic Society

• Vision− Inspiring people to care about the planet.

• Mission− Increase and diffuse geographic knowledge in its

broadest sense−Conduct and assist investigation, research and

exploration in any branch of science.−Encourage the experience and knowledge of other

cultures and lands.

Knowledge & Strategic Solutions

Archives & Special

CollectionsRecords &

Rights Management

Business & EditorialServices

Technical Services & Systems

Indexing Services

NG Libraries & Information

Services

“Circles of Influence”

ThinkTank

TrendsAnalysisGroup

Geo-Referencing

LearningSystems

IntranetPortal

DealsCouncil

SpeakersBureau

EmergencyPreparedness

StyleCommitteeeMagazines

Archives

GoingGreen

WomenExplorersInitiative

Web 2.0

SLA ALA

AIIMSAA

OHMAR

IAI

Centers forExcellence

Local Universities

Volunteers & Mentors

Conferences & Seminars

Lubuto Project

IPY

FutureEvents

Leadership

What is Web 2.0+?

Mashups 101

• Integrating content/media from one or more sources−API−Javascript−XML

• Improving access

• Enhancing experience

• Adding value/repurposing products and services

Fostering Web 2.0 and Web 3.0

• How do you define the Web?

• What do you like best about Web 2.0?

• What do you use and why?

• What are the implications for your products and services?

• Remember: Creative ideas are limitless; technology is only a small piece of the puzzle.

What Do You See?

Our Foundation

Exploration and Experimentation

RSS and Podcasting

Impact: The Domino Effect…

• Re-purposed assets

• Gained buy-in from executives

• CFO 2.0

• Launchedon iTunes

NG Insider: Our Corporate IntranetBuilt for scalability

Corporate Intranet: NG Insider

Banner region: - NG Insider logo - Search - Main navigation - Editor’s picks

Top region: - Lead stories

Center region: - Daily and recent news areas

Right sidebar: - Opportunities - Green tips - Photo of the day - Press releases

Bottom center region: - Weather widget - CNN RSS feed

Research Database: NG Time Line

Divisions & Teams

Customer Service Model: AskGeo

intranet

Community Area for Staff

Wikis: Defining Spaces

• Calendars

• Collaborative hubs

• Dictionaries and encyclopedias

• Directories

• Manuals, tutorials, and best practices

• Newsletters

• Project plans and status reports

• Prototyping ideas/white-boarding

• Reference material/FAQs

• Research and expertise database

• Resumes

• Special interest groups

• Team and division sites

Libraries & Information Services Wiki (LIS)

NG Learning Systems: Wikis 101

NG Lingo & Quick Reference

Cross-Divisional Team Space

Google Earth: HTML Excel KML

• BioBlitz name

• Dates

• City/Vicinity

• State/Province

• Zip code

• Country

• Latitude and Longitude

• URL (if available)

LIS Wiki: Project Planning

LIS Wiki: Mind Mapping Project

Intranet Team Site + Wiki

Cross-Team Wiki + Mind Mapping

Demographics & Census Data

Women Explorers Wiki

Examples: Women Explorers

Expand/Enrich Our Digital Collections

NG Channel International (NGCI)

Inte

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ion

al C

hild

ren

’s S

ite

&S

oci

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edia

Ap

plic

atio

ns

Kids 2.0

NG Kids 2.0 + USA.gov

Travelers International Partners

National Geographic Entertainment

Integrated Marketing and Sponsorship Wiki

Wiki Prototype to B2B

Positioned for Action!

NGS Collectors Form

www.metalens.org

Meta Lens: Working Space

www.metalens.org/story/baja.html

Practical Steps/Getting Started

• Keep current: Research and learn about new ideas & tools

• Play in multiple sandboxes

• Outline a plan

• Know your users

• Think and act outside “the box”

• Don’t wait until asked…. Just do it!

• Offer training/coaching

Lessons Learned• Integrate scalability into your resources and

products

• Ensure you have the right people “on the bus”

• MUST work in the “white spaces” to affect change

• Understand the culture in which your work, your customers

• Teach upward, communicate, share results/impact

• Don’t be afraid to fail.

Web 2.0+

"Imagination is more important

than knowledge." Albert Einstein