WORKSHOP #18 and 25: “Creating Character Based-Team Culture” 2018 National Athletic Directors Conference San Antonio, Tx Monday, December 17, 2018
WORKSHOP #18 and 25:
“Creating Character
Based-Team Culture”2018 National Athletic Directors Conference
San Antonio, Tx
Monday, December 17, 2018
Highland Springs High School
Director of Student Activities
Rick Lilly, CAA
https://highlandspringshs.rschoolteams.com/@SpringerDSA
Madeira City Schools
Director of Student Activities
Joe Kimling, CMAA
www.madeiracityschools.org
@madeiraath
To SHARE our methods and
practices in helping build the
foundation for character-
based team culture.
The foundation starts at home…
What is your program philosophy?
Everything you do should align with
your mission and vision:
Mission
is what you do on a daily basis
Vision
details why you do what you do
and what things will look like as
you realize your mission.
5
Working with purpose,
on purpose!
School Culture Defined
School culture refers to the “beliefs, perceptions,
relationships, attitudes and written and unwritten rules that
shape and influence every aspect of how the school
functions”
edglossery.org
Team Culture Defined
Team culture refers to the “beliefs, perceptions, relationships, attitudes and written and unwritten rules that shape and influence every aspect of how the team
functions”
Character DefinedCharacter is the set of
psychological characteristics that motivate and enable the individual to seek truth and goodness
The term character comes from the Greek charakter, meaning “indelible mark.”
χαρακτήρας psychology.iresearchnet.com
Character Development Behaviorist Approach
character development is primarily under the molding influence of the environment
Model →manage cost/benefit = behavior shaped
psychology.iresearchnet.com
Character Development Constructivist Approach
the child is a meaning maker who actively interprets experience and selects what
aspects of the environment to attend to
+ relationships→ + interactions = + social influence
psychology.iresearchnet.com
Regardless of the approach, who are the key
actors in developing a
character-based team culture?
Every person!
Student Athletes CoachesFaculty/Staff Parents/Families
Administration
Community
School Board
County Government
6 Cs:
1) Character
2) Citizenship
3) Communication
4) Collaboration
5) Critical Thinking
6) Creative Thinking
What is my measuring stick for
character-based team culture?
Is your most talented and successful person:
1) The hardest working?
2) Do they do it the right way?
How do you know?
Performance =
Potential – Interference
What does it look like?
4 Core Principles at HSHS
1) Intentional Relationship Development
2) Shared Accountability
3) Risk Taking Education and Innovation
4) Passionate Commitment
Character
Based Team
Culture
Interview
7/31/2018
@marcdaviss
ports
Head
Football
Coach
Loren Johnson
2015, 2016,
2017, 2018
Virginia 5A State
Champions
One thing that I wish my coaches
knew about me that would help
them to coach me better is…
At least
one
community
service
project!
How do we have tough
conversations?
Model and Engage!
Sad, but true!
→
We must critically
embrace new ideas!
Your system is perfectly
designed to achieve the
results you are getting.
Dr. Karen Sanzo
ODU
Mediated and Unmediated learning by Werthner and Trudel (2006, p. 202).
Creating a Positive Culture
How did we get here
The goal was to change the focus from results on the playing fields, to
something larger. We wanted to set the Madeira Athletic Department (athletes,
coaches and fans) apart from the other local teams, and schools. We felt that
even with all our success in competition, that we had room to grow. The
committee felt that the focus had drifted away from educational athletics.
“Do You Measure Up”
25
Getting Started
A series of meetings were
scheduled to discuss the direction
and focus for our transformation
and redirection.
The committee felt if we took the time to
focus on the characteristics that our
community held close, that we would
gain community buy in.
26
Creating a Committee Creating your Core Beliefs
27
Creating your
core beliefsCore covenants were developed, to
share with players, coaches, and
community members. Focusing on
qualities, characteristics, and actions
that were about more than winning.
“Measured by the M
Do You Measure UP
28
29
Measured by the M
Athletes and CoachesWe are Measured by more than wins and losses,
· We are Measured by our dedication and preparation
We are Measured by More than individual success,
· We are Measured by our accountability, to self, team, and our community
We are Measured by more than participation,
· We are Measured by our focus on, Leadership, Character, and Integrity
The “M” Standard for Fans
Madeira Fans are Measured by our positive voice of support for the Madeira
Community. A voice of respect, for players, officials and fans.
Madeira Fans are Measured by the active role we take in supporting all Madeira
Athletics.
Madeira Fans are Measured by our presence at the game, and taking a positive and active
role, for our community teams.
Measured by The “M”
Standards for Fans
30
Where Did All This Go
The message went from the athletic fields to the classroom
31
Our DNACore Covenants
Different - Noticeable - Appealing
Expanding Beyond our
ReachChanging the Culture of the SchoolChanging the Culture of the District
We met with Student Leaders.
We had our Students participate in
messaging and the banding
Students were involved in the
delivery of the message to the
school - All School Assembly.
33
Student Involvement
Student Government -Created the “Character/Action Word”and Helped to Sell it
to the Student Body.
Students designed the shirt and signage that would be part of the branding.
The Students helped to plan and create an all school assembly, focused around
our message.
34
35
Catch a students doing
something great
36
We Challenged the Teachers
Write a Positive Referral
“Hi 5 Card”
As a group let’s make sure
every kid gets a card
Data2013-2014
97% of the student body (475)
received at least 1 positive
referral
672 Total Positive referral
were written
179 received at least 2
referrals
74 received 3 or more
referrals
2015-2016
92% of the students received
at least 1 positive referral
741 Total Positive referrals
were written
191 students received multiple
cards
91 students were recognized
by classmates.
2017-2018
81 % of the student body
received at least 1 positive
referral
556 Total Referrals
142 received multiple
referrals
37
Currently57% of the student body
has been recognized
Teachers are recognizing
each other and parents.
Students are recognizing
teachers
38
39
What Does it
Look Like Today
It is the Foundation for our Anti-Bullying and School Culture Play Initiative
It is now 80% student driven
We are intentional about teaching, modeling and discussing with students
The Power of Culture at Madeira City Schools
The vision of Madeira City Schools is to strengthen our learning community
for students, teachers, and parents whereby we become
… A school community where learning is personalized and success is
ensured.
40
The Madeira City Schools Culture Playbook
41
Madeira City Schools Culture Playbook
42
What we believe How we behave Outcomes we achieve
Accountability & ActionIt’s what you say and what you do.
●Own your attitude, actions, and words.
●Act with purpose.
●Admit when you’re wrong and fix it.
We can depend on each other.
Care & ConnectRelationships matter. ●Believe in others.
●Listen to understand.
●Respect differences.
Everyone is welcomed, included, and valued.
Challenge & SupportNever give up on yourself or others.
●View mistakes as feedback.
●Ask questions; solve problems.
●Coach and be coachable.
We are always learning.
Create & ExploreIt’s who we are and who we can
become.
●Be curious.
●Take risks.
●Create opportunities.
We are always growing.
Examples is Actions
43
Highland Springs High School
Director of Student Activities
Rick Lilly, CAA
https://highlandspringshs.rschoolteams.com/@SpringerDSA
Madeira City Schools
Director of Student Activities
Joe Kimling, CMAA
www.madeiracityschools.org
@madeiraath