Marketing Plan Paper Group MBA UUM

8/12/2019 Marketing Plan Paper Group MBA UUM

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UNIVERSITY UTARA MALAYSIA

SUBJECT:

MARKETING MANAGEMENT

(BPMM6013)

GROUP ASSIGNMENT:

MARKETING PLAN

OFPENGURUSAN JENAZAH AL MAHSHAR SDNBHD

PREPARED BY:

ABDUL HALIM AHMAD MAZLAN (!0!6!3)

AHMAD HALILI AHMAD HASSAN (!0!6!")

MUHAIDATUL ISMAH ISMAIL (!0!6#1)

MAHANUN HAMZAH (!0!6!!)

LECTURER:

DR NURSIHA ALIAS

APRIL $013


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CONTENTS

Executive Summary

P%&'

10 BUSINESS DISCRIPTION 1

1.1 Product Introduction 2

1.2 General Description and Industry ac!"round #

1.$ Critical Success %actors &

$0 COMPANY INFORMATION AND BACKGROUND '

30 SITUATION ANALYSIS

$.1 Company (nalysis )

$.1.1 Stren"t* +Tar"et mar!et identi,ied- )

$.1.2 ea!ness )

$.1.$ Opportunity +/ar!et si0e and trends-

$.1.# T*reat 1

$.2 Competitor (nalysis 11

$.$ Product (nalysis 1$

$.# Place 1#

$.#.1 Place O, Operation 1#$.#.2 Place O, Distri3ution 1& 4 15

$.& Promotion 15

$.5 Price 1'

"0 MARKET SEGMENTATION 1!

0 UNDERSTANDING THE CUSTOMER $1

60 STATISTIC $$

0 OPERATIONAL PLAN $"

'.1 Pa!e6 Pen"urusan 7ena0a* (l /a*s*ar 2#

'.2 usiness /ana"ement 2#

'.$ Social Enterprise 2&

'.# Operational Tas! 2&

!0 FINANCIAL 2)

#0 CONCLUSION 2


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FIGURES

%i"ure 1. PP7(/ %uneral 8andin" Pac!a"e Products%i"ure 2. Et*nic Population vs /alaysian Deat* ,or T*e 9ear 21

%i"ure $. Pro6ection Sale on /alay /uslim

%i"ure #. PP7(/:s Operational Plan

%i"ure &. Operational Tas! o, PP7(/

%i"ure 5. PP7(/ Sustaina3ility Pro6ected Cas*,lo;

%i"ure '. PP7(/ %inancial %lo;

TABLES

Ta3le 1. Comparison and (dvanta"es o, Ot*er Competitors

Ta3le 2. Comparison o, Competitors in /ar!et


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MARKETING MANAGEMENT : Marketing Plan Pengurusan Jenazah Al Mahshar Sdn. Bhd.

E*'+,-./' S,%2

/ar!etin" mana"ement is a compre*ensive study in creatin" t*e demand and supply

and at t*e same time it explore t*e opportunity and creation o, a strate"ic 3usiness operation.T*e !no;led"e t*en is 3lend to"et*er ;it* t*e experience ;e *ave to 3e applied in t*is

3usiness /ar!etin" Plan.

T*e prospect o, 3usiness discussed in t*is proposal is a3out t*e *u"e potential in

,uneral *andlin" industry. In /alaysia< t*ere are only a ,e; players in t*is industry

Marketing Plan Paper Group MBA UUM

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Marketing Plan Paper Group MBA UUM