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UNIVERSITY UTARA MALAYSIA
SUBJECT:
MARKETING MANAGEMENT
(BPMM6013)
GROUP ASSIGNMENT:
MARKETING PLAN
OFPENGURUSAN JENAZAH AL MAHSHAR SDNBHD
PREPARED BY:
ABDUL HALIM AHMAD MAZLAN (!0!6!3)
AHMAD HALILI AHMAD HASSAN (!0!6!")
MUHAIDATUL ISMAH ISMAIL (!0!6#1)
MAHANUN HAMZAH (!0!6!!)
LECTURER:
DR NURSIHA ALIAS
APRIL $013
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CONTENTS
Executive Summary
P%&'
10 BUSINESS DISCRIPTION 1
1.1 Product Introduction 2
1.2 General Description and Industry ac!"round #
1.$ Critical Success %actors &
$0 COMPANY INFORMATION AND BACKGROUND '
30 SITUATION ANALYSIS
$.1 Company (nalysis )
$.1.1 Stren"t* +Tar"et mar!et identi,ied- )
$.1.2 ea!ness )
$.1.$ Opportunity +/ar!et si0e and trends-
$.1.# T*reat 1
$.2 Competitor (nalysis 11
$.$ Product (nalysis 1$
$.# Place 1#
$.#.1 Place O, Operation 1#$.#.2 Place O, Distri3ution 1& 4 15
$.& Promotion 15
$.5 Price 1'
"0 MARKET SEGMENTATION 1!
0 UNDERSTANDING THE CUSTOMER $1
60 STATISTIC $$
0 OPERATIONAL PLAN $"
'.1 Pa!e6 Pen"urusan 7ena0a* (l /a*s*ar 2#
'.2 usiness /ana"ement 2#
'.$ Social Enterprise 2&
'.# Operational Tas! 2&
!0 FINANCIAL 2)
#0 CONCLUSION 2
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FIGURES
%i"ure 1. PP7(/ %uneral 8andin" Pac!a"e Products%i"ure 2. Et*nic Population vs /alaysian Deat* ,or T*e 9ear 21
%i"ure $. Pro6ection Sale on /alay /uslim
%i"ure #. PP7(/:s Operational Plan
%i"ure &. Operational Tas! o, PP7(/
%i"ure 5. PP7(/ Sustaina3ility Pro6ected Cas*,lo;
%i"ure '. PP7(/ %inancial %lo;
TABLES
Ta3le 1. Comparison and (dvanta"es o, Ot*er Competitors
Ta3le 2. Comparison o, Competitors in /ar!et
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MARKETING MANAGEMENT : Marketing Plan Pengurusan Jenazah Al Mahshar Sdn. Bhd.
E*'+,-./' S,%2
/ar!etin" mana"ement is a compre*ensive study in creatin" t*e demand and supply
and at t*e same time it explore t*e opportunity and creation o, a strate"ic 3usiness operation.T*e !no;led"e t*en is 3lend to"et*er ;it* t*e experience ;e *ave to 3e applied in t*is
3usiness /ar!etin" Plan.
T*e prospect o, 3usiness discussed in t*is proposal is a3out t*e *u"e potential in
,uneral *andlin" industry. In /alaysia< t*ere are only a ,e; players in t*is industry
