VoD and TV ServicesMarket Overview 2015
SVoD TVoD Live TV Business Model
Amazon
Quality
User Base
Devices
Eco System
Spotlight: § The “Amazon Prime” subscription
bundles SVOD w/ extended and free of charge delivery services
§ „X-Ray Feature“ w/ extensive metadata background information and integrated purchase function for digital content
SD HD 4K
Amazon
0-2m 2-10m 10-20m 20m+
Network OTT – IPTV – CATV – SAT - DTT
…
Netflix
SVoD TVoD Live TV Business Model
Quality
User Base
Devices
Eco System
Spotlight: § Best-in-Class recommendation engine
based on the personal watching history and reference data from other users
§ Netflix “Seamless watching” functionality is available on far more than 150 devices
/
0-2m 2-10m 10-20m 20m+
Network
…
SD HD 4K
OTT – IPTV – CATV – SAT - DTT
Sky Deutschland
SVoD TVoD Live TV Business Model
Quality
User Base
Devices
Eco System
Spotlight: § Add-on package „Snap Extra“,
comprises a second concurrent stream and the “download to device” feature
§ Content mainly available in SD quality, but continuous extension of HD content ongoing
Sky
0-2m 2-10m 10-20m 20m+
Network
SD HD 4K
OTT – IPTV – CATV – SAT - DTT
Vivendi
SVoD TVoD Live TV Business Model
Quality
User Base
Devices
Eco System
Spotlight: § Stand-alone service „Kids by
Watchever“ with special design and selected children-only content
§ Strong cross device social media (e.g. Facebook) integration with an extensive interaction feature-set
/
0-2m 2-10m 10-20m 20m+
Network
SD HD 4K
OTT – IPTV – CATV – SAT - DTT
Apple
SVoD TVoD Live TV Business Model
Quality
User Base
Devices
Eco System
Spotlight: § The iTunes eco system offers music,
eBooks and apps next to TVoD content § iTunes is the proprietary digital content
system on all Apple devices including iPhone, iPad, iPod, MacBook and Apple TV
Apple
0-2m 2-10m 10-20m 20m+
Network Screenshot
SD HD 4K
OTT – IPTV – CATV – SAT - DTT
Wal Mart
SVoD TVoD Live TV Business Model
Quality
User Base
Devices
Eco System
Spotlight: § “Vudu to go“ enables users to
download movies to mobile devices and store digital content in the cloud
§ The “disc to digital service“ is available in Walmart stores and allows users to convert CDs or DVDs to digital content
/
0-2m 2-10m 10-20m 20m+
Network
SD HD 4K
OTT – IPTV – CATV – SAT - DTT
Comcast (NBC), Walt Disney, FOX
AVoD TVoD Live TV Business Model
Quality
User Base
Devices
Eco System
Spotlight: § Hulu comes with a freemium business
model; the ad-based limited offering and the “Hulu Plus” subscription
§ “Hulu Plus” comprises more content, more devices and HD content compared to the free basic offering
/
0-2m 2-10m 10-20m 20m+
Network
SD HD 4K
OTT – IPTV – CATV – SAT - DTT
Deutsche Telekom
SVoD TVoD Live TV Business Model
Quality
User Base
Devices
Eco System
Spotlight: § Videoload offers its customers TVoD
and the optional Electronic-Sell-Through functionality
§ Videoload is available for Laptops/ PCs and Google Chromecast (restricted to browser access only)
/
0-2m 2-10m 10-20m 20m+
Network
SD HD 4K
OTT – IPTV – CATV – SAT - DTT
Thomas Gabathuler
SVoD TVoD Live TV Business Model
Quality
User Base
Devices
Eco System
Spotlight: § Wilmaa comes with a freemium model;
its premium subscription includes more than 200 channels (+50 in HD), catch-up EPG and Apps for many devices
§ Next to its apps for Android and iOS devices Wilmaa offers a streaming box
/
0-2m 2-10m 10-20m 20m+
Network
SD HD 4K
OTT – IPTV – CATV – SAT - DTT
Constellation Capital
SVoD TVoD Live TV Business Model
Quality
User Base
Devices
Eco System
Spotlight: § Zattoo comes with a freemium
business model offering public channels for free and private or foreign channels packages for different prices
§ Zattoo offers its live TV product as a white label B2B solution
/
0-2m 2-10m 10-20m 20m+
Network
SD HD 4K
OTT – IPTV – CATV – SAT - DTT
Magine Holding AB
SVoD TVoD Live TV Business Model
Quality
User Base
Devices
Eco System
Spotlight: § 7 day backwards EPG (catch-up), but
only limited content offering due to legal constraints
§ Live TV offering as a freemium model, with free of charge public channels and various packages for private channels
/
0-2m 2-10m 10-20m 20m+
Network Screenshot
SD HD 4K
OTT – IPTV – CATV – SAT - DTT
ProSieben Sat1 Media
SVoD TVoD Live TV Business Model
Quality
User Base
Devices
Eco System
Spotlight: § Maxdome provides its customers a
stand-alone TVoD offering or a hybrid SVoD/ TVoD package
§ Maxdome offers a separate are w/ special design and content only for children
/
0-2m 2-10m 10-20m 20m+
Network Screenshot
SD HD 4K
OTT – IPTV – CATV – SAT - DTT
BSkyB
SVoD TVoD Live TV Business Model
Quality
User Base
Devices
Eco System
Spotlight: § BSkyB offers NowTV as a stand-alone
SVOD/ live TV combination comprising month passes and sports day passes
§ NowTV comes with a branded Roku 2 streaming box
/
0-2m 2-10m 10-20m 20m+
Network
SD HD 4K
OTT – IPTV – CATV – SAT - DTT
Sky Deutschland
SVoD TVoD Live TV Business Model
Quality
User Base
Devices
Eco System
Spotlight: § Modular Live TV and SVoD offering
analogic to traditional Sky packaging options
§ Sky Online streaming box powered by Roku (Roku 3) available in Germany since December 2014
/
0-2m 2-10m 10-20m 20m+
Network Screenshot
SD HD 4K
OTT – IPTV – CATV – SAT - DTT
Swisscom
SVoD TVoD Live TV Business Model
Quality
User Base
Devices
Eco System
Spotlight: § Best-in-class fully fledged IPTV solution
with outstanding 2nd screen integration § 7 day backwards EPG (catch-up) and
1000 hours of disposable cloud storage capacity
/
0-2m 2-10m 10-20m 20m+
Network
SD HD 4K
OTT – IPTV – CATV – SAT - DTT
Vodafone
SVoD TVoD Live TV Business Model
Quality
User Base
Devices
Eco System
Spotlight: § Availability of multiple language
packages w/ bundled by different regions
§ Vodafone TV is included in the Vodafone Triple Play offering (Telephone, Internet and TV)
/
0-2m 2-10m 10-20m 20m+
Network
SD HD 4K
OTT – IPTV – CATV – SAT - DTT
Deutsche Telekom
SVoD TVoD Live TV Business Model
Quality
User Base
Devices
Eco System
Spotlight: § Catch-Up and time-shift functionality
available with SAT and cable STBs § Entertain 2nd Screen application with
remote control functionalities and mobile live TV, as well as a program manager
/
0-2m 2-10m 10-20m 20m+
Network
Entertain
SD HD 4K
OTT – IPTV – CATV – SAT - DTT
Liberty Global
SVoD TVoD Live TV Business Model
Quality
User Base
Devices
Eco System
Spotlight: § Catch-Up and time-shift functionality
available § Horizon Go (2nd Screen application)
with remote control functionalities, mobile live TV, as well as a program manager
/
0-2m 2-10m 10-20m 20m+
Network
Horizon …
SD HD 4K
OTT – IPTV – CATV – SAT - DTT
Comcast
SVoD TVoD Live TV Business Model
Quality
User Base
Devices
Eco System
Spotlight: § Xfinity TV premium package comprises
more than 260 channels and a broad mixture of live sports
§ Xfinity TV Go enables customers to watch live TV and on demand content in Wi-Fi and mobile networks
/
0-2m 2-10m 10-20m 20m+
Network
SD HD 4K
OTT – IPTV – CATV – SAT - DTT
AT&T
SVoD TVoD Live TV Business Model
Quality
User Base
Devices
Eco System
Spotlight: § Parallel recording of 4 shows with the
U-Verse TV Total Home DVR § U-Verse mobile App include access to
recordings, live tv and on demand content as well as the control of the Total Home DVR
/
0-2m 2-10m 10-20m 20m+
Network
SD HD 4K
OTT – IPTV – CATV – SAT - DTT
Verizon
SVoD TVoD Live TV Business Model
Quality
User Base
Devices
Eco System
Spotlight: § The add-on FIOS Quantum TV
provides customers more than 200 hours of extra storage capacity for HD content
§ “FiOS TV To Go” is an add-on that is included in FiOS TV subscriptions
/
0-2m 2-10m 10-20m 20m+
Network
SD HD 4K
OTT – IPTV – CATV – SAT - DTT
Astra
SVoD TVoD Live TV Business Model
Quality
User Base
Devices
Eco System
Spotlight: § Satellite-based HD TV offering includes
the access to TVoD and SVoD applications
§ Free of charge Live TV catch-up function via “HD Replay”
/
0-2m 2-10m 10-20m 20m+
Network
SD HD 4K
OTT – IPTV – CATV – SAT - DTT
Vodafone
SVoD TVoD Live TV Business Model
Quality
User Base
Devices
Eco System
Spotlight: § Extensive integrated catch-up offering
including nearly all german FTA ”Mediatheken”
§ 2nd screen applications “Programm Manager” and “TV App” delivering live TV and recording functionalities
/
0-2m 2-10m 10-20m 20m+
Network
SD HD 4K
OTT – IPTV – CATV – SAT - DTT
Kabel Deutschland
SVoD TVoD Live TV Business Model
Quality
User Base
Devices
Eco System
Spotlight: § Google play offers games, apps and
music next to its large TVoD movie catalogue
§ Content can be rented or purchased and watched on the Google Play website or on Android devices
0-2m 2-10m 10-20m 20m+
Network
SD HD 4K
OTT – IPTV – CATV – SAT - DTT
Rakuten
SVoD TVoD Live TV Business Model
Quality
User Base
Devices
Eco System
Spotlight: § Cloud-based VoD-service that offers
movies and series in SD, HD and subtitled originals
§ Users can watch their purchased titles on all connected devices
/
0-2m 2-10m 10-20m 20m+
Network
SD HD 4K
…
OTT – IPTV – CATV – SAT - DTT
Hubert Burda Media
SVoD TVoD Live TV Business Model
Quality
User Base
Devices
Eco System
Spotlight: § In cooperation with Zattoo, TV Spielfilm
provides an app that allows its users to stream several TV programs via notebook, smartphone or tablet
§ Public programs like ARD,ZDF etc. are free of charge
/
0-2m 2-10m 10-20m 20m+
Network
SD HD 4K
TV
OTT – IPTV – CATV – SAT - DTT
Media Broadcast
SVoD TVoD Live TV Business Model
Quality
User Base
Devices
Eco System
Spotlight: § Multithek combines conventional TV
with the internet § Users can directly access a multitude
of TV programs, media libraries and additional services
/
0-2m 2-10m 10-20m 20m+
Network
SD HD
OTT – IPTV – CATV – SAT - DTT
4K
Mobile TV Cloud PVR
Interactive TV
MS&C Competence Center NewTV – extensive project experience
Facts
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§ Launch of unique video service intelligence product veed-analytics.com
§ Unique NewTV Experience Center in our Munich-based office
Best-in-Class Consulting
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Benchmarking
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Execution Requirements and
Project Management
ü
References NewTV Expertise
Smart TV
VoD Hybrid
OTT IPTV
Mobile Apps Multiscreen
Streaming Broadcast
TV Apps Social TV
Contact
Patrick Sturm Managing Partner
[email protected] +49 173 391 66 19
www.twitter.muecke-sturm.de www.slideshare.muecke-sturm.de
www.muecke-sturm.de www.xing.muecke-sturm.de
Axel Meiling Director of NewTV [email protected] +49 151 582 433 90
Mücke, Sturm & Company Mücke, Sturm & Company GmbH (MS&C) was founded in Munich in 2002 by Michael Mücke and Patrick Sturm as a partner-operated consulting firm. As a top management consulting firm, MS&C supports its clients in all strategic, organisational and technological matters. In particular, MS&C specialises in the various themes of digital transformation, where it holds extensive experience in working with internet-based business models. The firm originally focused on the TIME industry (Telecommunications, Internet, Media and Entertainment). In recent years MS&C has also brought its expertise to other industries such as power, automotive and health care, and now makes leading companies fit for competition in the traditional and digital economies. MS&C has offices in Munich, Darmstadt and Cologne.
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