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TABLE OF CONTENTS TOPIC AREAS & METHODOLOGY Services Subscribed To Profile of Traditional MVPD Subscribers vs. Non-Subscribers vMVPD Subscription (Self-Reported) vMVPD Subscription (Self-Reported) - By Age Profile of TV Content Viewers vs. vMVPD Subscribers Interest in vMVPD Service SVOD Service Subscriptions Account Sharing - Access to Netflix, Amazon, and Hulu with Someone Else’s Account Profile of TV Content Viewers vs. Antenna Owners TRADITIONAL MVPD SUBSCRIBERS: A CLOSER LOOK Specific Pay TV Service Subscription Profile of Cable vs. Satellite vs. Telco Subscribers Satisfaction with Traditional MVPD Services Plans for Traditional MVPD Service in the Next Six Months Bundled Service Penetration - TV, Internet, and Landline How Well the Phrase “The main reason I have cable/satellite/telco service is because it is cheaper, or almost the same price, for me to have TV bundled than to get internet alone” Describes Me METHODOLOGY CONTACT US 1,600 online and phone surveys among TV content viewers 18+. 914.834.5999 adrianaw@horowitzresearch.com www.horowitzresearch.com TRADITIONAL MVPD NON-SUBSCRIBERS: A CLOSER LOOK Traditional MVPD Subscription Profile of Cord Cutters vs. Cord Nevers Reasons for Not Subscribing to Traditional MVPD “One of the Biggest Reasons” for Not Subscribing to Traditional MVPD Perceived Savings Since Cord Cutting How Well the Phrase “There’s a part of me that misses having regular cable/satellite/telco service” Describes Me Published: March 2019 STATE OF PAY TV, OTT & SVOD The 26th edition of our benchmark study provides you with the most up-to-date and tracking information on the penetration of pay TV (traditional and virtual MVPDs), broadband, phone, and mobile services.
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STATE OF PAY TV, OTT & SVOD - Horowitz Research

Apr 19, 2022

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Services Subscribed To
Profile of Traditional MVPD Subscribers vs. Non-Subscribers vMVPD Subscription (Self-Reported) vMVPD Subscription (Self-Reported) - By Age Profile of TV Content Viewers vs. vMVPD Subscribers Interest in vMVPD Service SVOD Service Subscriptions Account Sharing - Access to Netflix, Amazon, and Hulu with
Someone Else’s Account Profile of TV Content Viewers vs. Antenna Owners
TRADITIONAL MVPD SUBSCRIBERS: A CLOSER LOOK
Specific Pay TV Service Subscription
Profile of Cable vs. Satellite vs. Telco Subscribers
Satisfaction with Traditional MVPD Services Plans for Traditional MVPD Service in the Next Six Months Bundled Service Penetration - TV, Internet, and Landline How Well the Phrase “The main reason I have cable/satellite/telco
service is because it is cheaper, or almost the same price, for me to have TV bundled than to get internet alone” Describes Me


Traditional MVPD Subscription
Profile of Cord Cutters vs. Cord Nevers Reasons for Not Subscribing to Traditional MVPD “One of the Biggest Reasons” for Not Subscribing to Traditional
MVPD Perceived Savings Since Cord Cutting How Well the Phrase “There’s a part of me that misses having
regular cable/satellite/telco service” Describes Me
Published: March 2019