Market Overview 2015 - muecke-sturm.de€¦ · bundles SVOD w/ extended and free of charge delivery services ... streaming box Network SD HD 4K OTT – IPTV – CATV – SAT - DTT

VoD and TV ServicesMarket Overview 2015

SVoD TVoD Live TV Business Model

Amazon

Quality

User Base

Devices

Eco System

Spotlight: §  The “Amazon Prime” subscription

bundles SVOD w/ extended and free of charge delivery services

§  „X-Ray Feature“ w/ extensive metadata background information and integrated purchase function for digital content

SD HD 4K

Amazon

0-2m 2-10m 10-20m 20m+

Network OTT – IPTV – CATV – SAT - DTT

…

Netflix


Quality

User Base

Devices

Eco System

Spotlight: §  Best-in-Class recommendation engine

based on the personal watching history and reference data from other users

§  Netflix “Seamless watching” functionality is available on far more than 150 devices

/

0-2m 2-10m 10-20m 20m+

Network

…

SD HD 4K

OTT – IPTV – CATV – SAT - DTT

Sky Deutschland


Quality

User Base

Devices

Eco System

Spotlight: §  Add-on package „Snap Extra“,

comprises a second concurrent stream and the “download to device” feature

§  Content mainly available in SD quality, but continuous extension of HD content ongoing

Sky

0-2m 2-10m 10-20m 20m+

Network

SD HD 4K


Vivendi


Quality

User Base

Devices

Eco System

Spotlight: §  Stand-alone service „Kids by

Watchever“ with special design and selected children-only content

§  Strong cross device social media (e.g. Facebook) integration with an extensive interaction feature-set

/

0-2m 2-10m 10-20m 20m+

Network

SD HD 4K


Apple


Quality

User Base

Devices

Eco System

Spotlight: §  The iTunes eco system offers music,

eBooks and apps next to TVoD content §  iTunes is the proprietary digital content

system on all Apple devices including iPhone, iPad, iPod, MacBook and Apple TV

Apple

0-2m 2-10m 10-20m 20m+

Network Screenshot

SD HD 4K


Wal Mart


Quality

User Base

Devices

Eco System

Spotlight: §  “Vudu to go“ enables users to

download movies to mobile devices and store digital content in the cloud

§  The “disc to digital service“ is available in Walmart stores and allows users to convert CDs or DVDs to digital content

/

0-2m 2-10m 10-20m 20m+

Network

SD HD 4K


Comcast (NBC), Walt Disney, FOX

AVoD TVoD Live TV Business Model

Quality

User Base

Devices

Eco System

Spotlight: §  Hulu comes with a freemium business

model; the ad-based limited offering and the “Hulu Plus” subscription

§  “Hulu Plus” comprises more content, more devices and HD content compared to the free basic offering

/

0-2m 2-10m 10-20m 20m+

Network

SD HD 4K


Deutsche Telekom


Quality

User Base

Devices

Eco System

Spotlight: §  Videoload offers its customers TVoD

and the optional Electronic-Sell-Through functionality

§  Videoload is available for Laptops/ PCs and Google Chromecast (restricted to browser access only)

/

0-2m 2-10m 10-20m 20m+

Network

SD HD 4K


Thomas Gabathuler


Quality

User Base

Devices

Eco System

Spotlight: §  Wilmaa comes with a freemium model;

its premium subscription includes more than 200 channels (+50 in HD), catch-up EPG and Apps for many devices

§  Next to its apps for Android and iOS devices Wilmaa offers a streaming box

/

0-2m 2-10m 10-20m 20m+

Network

SD HD 4K


Constellation Capital


Quality

User Base

Devices

Eco System

Spotlight: §  Zattoo comes with a freemium

business model offering public channels for free and private or foreign channels packages for different prices

§  Zattoo offers its live TV product as a white label B2B solution

/

0-2m 2-10m 10-20m 20m+

Network

SD HD 4K


Magine Holding AB


Quality

User Base

Devices

Eco System

Spotlight: §  7 day backwards EPG (catch-up), but

only limited content offering due to legal constraints

§  Live TV offering as a freemium model, with free of charge public channels and various packages for private channels

/

0-2m 2-10m 10-20m 20m+

Network Screenshot

SD HD 4K


ProSieben Sat1 Media


Quality

User Base

Devices

Eco System

Spotlight: §  Maxdome provides its customers a

stand-alone TVoD offering or a hybrid SVoD/ TVoD package

§  Maxdome offers a separate are w/ special design and content only for children

/

0-2m 2-10m 10-20m 20m+

Network Screenshot

SD HD 4K


BSkyB


Quality

User Base

Devices

Eco System

Spotlight: §  BSkyB offers NowTV as a stand-alone

SVOD/ live TV combination comprising month passes and sports day passes

§  NowTV comes with a branded Roku 2 streaming box

/

0-2m 2-10m 10-20m 20m+

Network

SD HD 4K


Sky Deutschland


Quality

User Base

Devices

Eco System

Spotlight: §  Modular Live TV and SVoD offering

analogic to traditional Sky packaging options

§  Sky Online streaming box powered by Roku (Roku 3) available in Germany since December 2014

/

0-2m 2-10m 10-20m 20m+

Network Screenshot

SD HD 4K


Swisscom


Quality

User Base

Devices

Eco System

Spotlight: §  Best-in-class fully fledged IPTV solution

with outstanding 2nd screen integration §  7 day backwards EPG (catch-up) and

1000 hours of disposable cloud storage capacity

/

0-2m 2-10m 10-20m 20m+

Network

SD HD 4K


Vodafone


Quality

User Base

Devices

Eco System

Spotlight: §  Availability of multiple language

packages w/ bundled by different regions

§  Vodafone TV is included in the Vodafone Triple Play offering (Telephone, Internet and TV)

/

0-2m 2-10m 10-20m 20m+

Network

SD HD 4K


Deutsche Telekom


Quality

User Base

Devices

Eco System

Spotlight: §  Catch-Up and time-shift functionality

available with SAT and cable STBs §  Entertain 2nd Screen application with

remote control functionalities and mobile live TV, as well as a program manager

/

0-2m 2-10m 10-20m 20m+

Network

Entertain

SD HD 4K


Liberty Global


Quality

User Base

Devices

Eco System

Spotlight: §  Catch-Up and time-shift functionality

available §  Horizon Go (2nd Screen application)

with remote control functionalities, mobile live TV, as well as a program manager

/

0-2m 2-10m 10-20m 20m+

Network

Horizon …

SD HD 4K


Comcast


Quality

User Base

Devices

Eco System

Spotlight: §  Xfinity TV premium package comprises

more than 260 channels and a broad mixture of live sports

§  Xfinity TV Go enables customers to watch live TV and on demand content in Wi-Fi and mobile networks

/

0-2m 2-10m 10-20m 20m+

Network

SD HD 4K


AT&T


Quality

User Base

Devices

Eco System

Spotlight: §  Parallel recording of 4 shows with the

U-Verse TV Total Home DVR §  U-Verse mobile App include access to

recordings, live tv and on demand content as well as the control of the Total Home DVR

/

0-2m 2-10m 10-20m 20m+

Network

SD HD 4K


Verizon


Quality

User Base

Devices

Eco System

Spotlight: §  The add-on FIOS Quantum TV

provides customers more than 200 hours of extra storage capacity for HD content

§  “FiOS TV To Go” is an add-on that is included in FiOS TV subscriptions

/

0-2m 2-10m 10-20m 20m+

Network

SD HD 4K


Astra


Quality

User Base

Devices

Eco System

Spotlight: §  Satellite-based HD TV offering includes

the access to TVoD and SVoD applications

§  Free of charge Live TV catch-up function via “HD Replay”

/

0-2m 2-10m 10-20m 20m+

Network

SD HD 4K


Vodafone


Quality

User Base

Devices

Eco System

Spotlight: §  Extensive integrated catch-up offering

including nearly all german FTA ”Mediatheken”

§  2nd screen applications “Programm Manager” and “TV App” delivering live TV and recording functionalities

/

0-2m 2-10m 10-20m 20m+

Network

SD HD 4K


Kabel Deutschland

Google


Quality

User Base

Devices

Eco System

Spotlight: §  Google play offers games, apps and

music next to its large TVoD movie catalogue

§  Content can be rented or purchased and watched on the Google Play website or on Android devices

Google

0-2m 2-10m 10-20m 20m+

Network

SD HD 4K


Rakuten


Quality

User Base

Devices

Eco System

Spotlight: §  Cloud-based VoD-service that offers

movies and series in SD, HD and subtitled originals

§  Users can watch their purchased titles on all connected devices

/

0-2m 2-10m 10-20m 20m+

Network

SD HD 4K

…


Hubert Burda Media


Quality

User Base

Devices

Eco System

Spotlight: §  In cooperation with Zattoo, TV Spielfilm

provides an app that allows its users to stream several TV programs via notebook, smartphone or tablet

§  Public programs like ARD,ZDF etc. are free of charge

/

0-2m 2-10m 10-20m 20m+

Network

SD HD 4K

TV


Media Broadcast


Quality

User Base

Devices

Eco System

Spotlight: §  Multithek combines conventional TV

with the internet §  Users can directly access a multitude

of TV programs, media libraries and additional services

/

0-2m 2-10m 10-20m 20m+

Network

SD HD


4K

Mobile TV Cloud PVR

Interactive TV

MS&C Competence Center NewTV – extensive project experience

Facts

§  More than 12 professionals in our NewTV Competence Center

§  Launch of unique video service intelligence product veed-analytics.com

§  Unique NewTV Experience Center in our Munich-based office

Best-in-Class Consulting

Strategy Products, Pricing and

Benchmarking

Organization Process definition and Optimization

Marketing Definition, Bundling

and Promotion, Launch

Execution Requirements and

Project Management

ü

References NewTV Expertise

Smart TV

VoD Hybrid

OTT IPTV

Mobile Apps Multiscreen

Streaming Broadcast

TV Apps Social TV

Contact

Patrick Sturm Managing Partner

[email protected] +49 173 391 66 19

www.twitter.muecke-sturm.de www.slideshare.muecke-sturm.de

www.muecke-sturm.de www.xing.muecke-sturm.de

Axel Meiling Director of NewTV [email protected] +49 151 582 433 90

Mücke, Sturm & Company Mücke, Sturm & Company GmbH (MS&C) was founded in Munich in 2002 by Michael Mücke and Patrick Sturm as a partner-operated consulting firm. As a top management consulting firm, MS&C supports its clients in all strategic, organisational and technological matters. In particular, MS&C specialises in the various themes of digital transformation, where it holds extensive experience in working with internet-based business models. The firm originally focused on the TIME industry (Telecommunications, Internet, Media and Entertainment). In recent years MS&C has also brought its expertise to other industries such as power, automotive and health care, and now makes leading companies fit for competition in the traditional and digital economies. MS&C has offices in Munich, Darmstadt and Cologne.

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Market Overview 2015 - muecke-sturm.de€¦ · bundles SVOD w/ extended and free of charge delivery services ... streaming box Network SD HD 4K OTT – IPTV – CATV – SAT - DTT

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