Managing in an acceleratedan accelerated world
Gigi Levy25th of November 2008
The problem
“The trouble with our times is that the future is not what it used to be”
Ambroise Paul Toussaint Jules Valéry (1871 –1945)French poet, essayist, and philosopher
The ‘accelerated world’
Operating in an ‘accelerated world’Operating in an accelerated world
Opportunities in an ‘accelerated world’
The online gaming market and 888The online gaming market and 888
How does success look like
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The ‘acceleratedaccelerated world’
The ‘accelerated world’
P f h i l tiPace of change is accelerating
More info = more choice & less loyalty
Technology is everywhere
A flatter worldA flatter world
Everything is viral
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We live in risky times for businesses
• Disruptive technologies• Frantic consumer behaviorFrantic consumer behavior• Risky structural changes• No second chance• Reduced employee loyalty• No competitive advantage is safe
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So everyone must be able to move quickly
“If the world around us is changing faster than we are, you can bet we are going to be left behind.”, y g g
Jack Welch
Source: FutureBrand
Source: FutureBrand
The Long Tail - BooksHarry PotterHarry Potter
John GrishamJohn Grisham
5,000,000 books
Dutch Dutch PoetryPoetry10,000 books
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The Long Tail - GamingBlackjackBlackjack
Slot MachinesSlot Machines
100s of games
SkaatSkaat10s of games
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““We have 6.2M customers and we We have 6.2M customers and we should have 6 2M stores for themshould have 6 2M stores for them””should have 6.2M stores for themshould have 6.2M stores for themJeff Jeff BezosBezos
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YouTube:YouTube:
• 10s of millions of videos loaded
• More than• More than 100M monthly users
• More than 2Bn videos viewed
• More than 10K viewing years
In the US:
• More than 30M blogs available
• Only ~21K ‘official’publications of all sorts…
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More than 2.5M Turks in Germany. Almost 40M Chinese out of China. Hispanics who speak Spanish at home are more than 10% of the US population and the fastest growing segment. 2.2M Buddhists in France, UK and Germany.
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Source: FutureBrand
In average, people live 2.5 years longer every decade:•Born in 1940 – 63.6 Years•Born in 1950 – 68 4 Years•Born in 1950 – 68.4 Years •Born in 1960 – 70.0 Years •Born in 1970 – 71.1 Years •Born in 1980 – 73.7 Years •Born in 1990 – 75.4 Years •Born in 2000 – 76.7 YearsBorn in 2000 76.7 Years•Born in 2025 – 79.1 Years
Source: FutureBrandSource: National center for Health Statistics
Time compression
100
70
80
90
people
)
40
50
60
70
millions o
f Cars
Radio
Television
Internet
20
30
40
dopti
on (
m Internet
iPods
0
10
1 5 10 20 30 40 50 60 70 80 90 100
Ad
Time (years)
Operating in an ‘acceleratedaccelerated world’
Being slow in an ‘accelerated world’
Sony and digital music players
Film companies in a digital photography world
Studios in the Internet era
888 and the Poker market888 and the Poker market
So easy to miss
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Affiliate world is progressing From quantity to quality
From spam to contentp
From content only to complex value propositions
From linkage to service ownershipFrom linkage to service ownership
From mail to web 2.0
F t tti dFrom gray to cutting-edge
From talented webmasters to pros
From short to long term
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The ‘secret weapon’ – people!A few clichés which are very true:
People are a company’s main assetSuccess depends on great teams, not great technology or product
These are even more true in an ‘accelerated world’Everyone ‘knows’– but often do not act accordingly
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Building the right team takes time and effortLook for your ‘stars’:
Get the job doneAct on their commitmentsAlways do moreCCareHave fire in their eyesL h t th dLove what they do
Hire for attitude and train for skillThere is no such thing as too goodThere is no such thing as too goodBuild a team rather than a group of great individualsDon’t be afraid to recruit unique and different people
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Don t be afraid to recruit unique and different people
Keeping great people
Care
Empower p
Give positive feedback
…and great compensation for results…and great compensation for results
Listen
Don’t let people burn outDon t let people burn out
Ensure everyone knows the strategy
Make decisionsMake decisions
Celebrate successes
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Culture fitting an ‘accelerated world’Culture fitting an ‘accelerated world’Critical success factorsCritical success factors
Thought innovationThought innovationOpen mindednessOpen mindednessListeningListeningExcellence Excellence CaringCaringCaringCaringAdmitting and accepting mistakesAdmitting and accepting mistakes
Helps handle change and challengeHelps handle change and challengep g gp g gCare about people Care about people -- the rest followsthe rest follows
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The online gaming market andmarket and 888
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The gaming world is changingSmall operators s fferSmall operators suffer
Big get bigger – a few leaders emerge
Multi product strategies
Competitive landscape Is changing
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The meaning of regulation
Regulation is coming Big opportunity - also a big threatg pp y gMany types of new entrantsLeveraging existing assetsA major change
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So where is 888 heading?
Maintaining our position
as a leading B2C operator
Becoming a leading B2B
provider to new entrants
Consolidation is comingPl t h WHO d lPlaytech – WHO dealAccelerated by current pressuresForced by regulationForced by regulationMany different potential deals…The present, not far futurep ,
Opportunities in an ‘accelerated‘accelerated world’
It’s tiring to be told: ‘risk is also an opportunity’…
“Opportunity is missed by mostmissed by most people because it is dressed in overallsdressed in overalls and looks like work.” -- Thomas Edison
Taking advantage of the ‘accelerated world’g g• Competitors ‘share’ the same challenges• Being readier = over performing• Attitude• The second-team• Many examples:• Many examples:
• Apple• Googleg• Amazon• Dell• Skype
Many new opportunitiesUGCSEM Vi litViralitySocial platformsNew value propositionsNew value propositionsNiche domain leadershipConsolidation
And limitations are mostly in our minds
“ The worldwide demand for automobiles will not exceed one million”
Gottlieb Daimler
“…if only due to the lack of chauffeurs.”
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How does success look like$$$$$$…Clear strategy thateveryone ‘sings’everyone sings You and your team are open mindedInnovation is in the heartof the businessY h t dYou have to send people home You enjoy what you doYou enjoy what you do
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So...Stay open mindedStay open minded Innovate!Accept the accelerated worldAccept the accelerated worldIdentify trends early and actRide the waves of changeRide the waves of change
Thanks you!Thanks you!