Bad Algorithem - Gilad Sasson - Affilicon Fall 2008

Bad AlgorithmGilad Sasson

Who’s on the Internet

US? Non Us?

Search

Who’s Important?

Via readwriteweb.com

What are they looking for?

How is this related to the Algorithm?

• SE Compete• Site Owners

Compete• ~45-50% of Searches are NEW• Non English – Higher Radars• Manual “Control” Over competitive

KW

Bad Algo, Let the kids help… YES, Manually

VitalVitalUsefulUsefulRelevantRelevantNot Not Relevant Relevant Off-topicOff-topic""Google Quality Google Quality Raters Guideline”Raters Guideline”

• Low Q Links (Yahoo, Baidu. Live)• Neighborhood links (Russia)• Density

And for the REAL SE?• On Page• Links• Technical• Latent Semantic• More “Links” (SMO, Universal, Blogs, Behavioral)

So, Can we beat it?

Multilingual Focus

• Encoding• Translate/Localize• Duplicontent• File Names• Geo Targeting• Local Links

Questions

?

Thanks + Contacts + SourcesGilad Sasson, [email protected] Worldwide Search Top 10, Internet Stat, Comscore

2007 Top Searches: Google, Yahoo!, Live, AOL

http://english2american.com/

Global Report 2007