Build SEO Trust Not Only Links
Blue Horseradish, LLC
Web Marketing and SEOwww.BlueHorseradish.com
@bluehorseradish
484-410-9597
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Links: Quick Quiz
I know NOTHING
I know a LITTLE
I know a LOT
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7 Ps of Link Trust
Push
Pull
Publish
Post
Purchase
Pilfer
Paraphernalia© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 3
7 P7 P
Links: Why Important ?
Helps with Rankings
Generate Web Traffic
It’s Cool to be Linked To
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Links: What’s Important ?
Inbound Links
Internal Links
Outbound Links
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Links: Terminology
Link Juice
Link Popularity
Link Reputation
In-Links
Back Links
Link Love© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 6
Links: What Counts ?
Quality
Quantity
Relevance
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What is PageRank?
Google’s Measure of Link Popularity
The Green Bar
Larry Page’s Jedi Mind Trick
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Source: Wikipedia
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All Links are Not Created Equal
No Followyourdomain.com
<a href=“http://www.yourdomain.com" rel="nofollow">yourdomain.com</a>
Reciprocal Links
Redirected Links
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© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 11
All Links are Not Created Equal
Naked Links (DoFollow)
One-Way Inbound Links
URL Links
Image Links
Deep Links
Links with Keywords in the Anchor Text
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Push
Ask Customers
Ask Suppliers
Industry Groups Directories
Local Directories
Good General DirectoriesMaps – Google Maps, Yahoo Local, Bing Maps
IYPs (Internet Yellow Pages)
Review Sites (Yelp, CitySearch)
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Pull – Link Bait
Whitepapers
Blogs
Free Tools
Widgets
Videos
Instructions
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Publish
Guest Blogging
Articles
Wikipedia
Squidoo Lenses
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Post
Digg
Delicious
YouTube
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Purchase
High Quality Directory ListingsThomasNet
Business.com
Best of the Web
Niche Directories
Press Releases
Today’s Session BonusEditor submissions to JoeAnt.com and Skaffe.com
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Purchase
Poor Quality Paid LinksBuy Links
Bulk Directory Submissions
Other Low Quality LinkingLink Farms
Reciprocal Linking
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Will Link for Food
Pilfer
Mine the Competitive Landscape for Link Gold
Find Good Sites that Link to Competitors
Solicit Links
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Pilfering Tools
Yahoo Site Explorer
OpenSiteExplorer.org
BackLinkWatch.com
MajesticSEO.comhttp://www.webconfs.com/backlink-builder.php
Hubfinder
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Hubfinder
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http://seotips101.com/hubfinder/hubfinder.phpor search for Hubfinder
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Paraphernalia (Tools)
Link Tracking ToolsGoogle Webmaster ToolsSEO Plugin for Firefox: http://tools.seobook.com/firefox/seo-for-firefox.html
MajesticSEO.com
OpenSiteExplorer.org
BackLinkWatch.com
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Paraphernalia (Tools)
No Good Tools for Historical Tracking
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SEO Trust in Links
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Stay in Good Neighborhoods
It’s a Process Get ___ Links per week
Mix It Up
For More Information on Blue Horseradish, contact via
www.BlueHorseradish.com Email: [email protected] Phone: 484-410-9597http://twitter.com/bluehorseradish / @bluehorseradishhttp://www.linkedin.com/companies/blue-horseradish-llc
Web That Works!
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