Old SEO vs. New SEO - res. · PDF fileBy Eyeflow Internet Marketing ... Old SEO vs. New SEO . Website Optimization Create content. Get Links with keyword anchor text. What was Old

By Eyeflow Internet Marketing Growing the equity of websites since 2001.

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Old SEO vs. New SEO

Website Optimization

Create content.

Get Links with keyword anchor text.

What was Old SEO?

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Search Rankings Website Optimization Content Link Building

• Website Speed/Usability

• GREAT Content

• Linkable Assets/Link Earning

• Online Branding

• Online PR

• Social Signals

• Credibility Signals

• Authorship

• Mobile

• Avoid Negative SEO

What is New SEO

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• Go beyond a brochure.

• Include visual trust signals (seals, logos, accreditations)

• Include Call-to-Action(s).

• Make it easy to share.

• Monitor user generated content.

• Avoid thin/duplicate content.

• Make sure it loads fast.

• Make it mobile friendly.

Make a Great Website

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tool: gtmetrix.com

• Unique content only!

• Put people first.

• Write for your customer not for industry insiders.

• Be transparent. (if your not your competition is)

• Use the right keywords.

• Use keywords naturally.

• Optimize Title/Meta data.

• Simple, Concise and Creative.

Create Great Content

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Create Linkable Assets

Infographics Whitepapers Videos Slide Shows

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Authorship / Blogging / Branding

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SEO Benefit

• Google using social signals more.

• Increases chances of natural links.

The Role of Social Media

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Engagement

Engagement

Brand

• Adds personality to your brand.

• Helps protect brand name searches.

Analyze Your Website

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With SEOzio.com

Grades your websites…

• Code

• Crawlability

• Branding

• Links

Thank you for your attention !

Eyeflow.com

[email protected]

1013 E. Carson St. Pittsburgh, PA 15203

412.253.0841 Facebook.com/eyeflow

Twitter.com/eyeflow