New and old SEO Comaprision

New VS Old SEO

Made and Present By:

Nasir Latif http://www.ynkwebsol.com

Definitions

On Page Optimization

• Keyword Targeting • User Experience• On Site Content

Keyword Targeting

• Old SEO Target a very specify keywords, based on high search Volume.• New SEO Target a wider range on keywordsTarget Long Tail KeywordsAnchor Text variationsE.G Read More, Click Here etc

User Experience

• Old SEO Do not Design as FRIENDLY (Not Focus on Mobile Devices and load Time) • New SEO Focus on friendly design (Focus on Mobile Devices, Tablets and load Time)Better Navigation

On Site Content

• Old SEO Write For Search Engines • New SEO Write For AudienceUser InterestCall to Action

Off Page Optimization

• Off Site Content• Anchor Text• Domain Selected• Blog Links• Directory Submission• Blog Comment• Social Media

Off Site Content

• Old SEOOutsource Copy Writing and Spin

Content • New SEO

Unique, Worth, Interesting, Quality instead of Quantity

Anchor Text

• Old SEO Exact Match – Great Ranking

Ranking • New SEO

Link Diversity, Brand Links, Partial Match, Long Tail, Occasional Anchors e.g “Click Here

SEO Team

• Old SEO Technical SEO, Copy Writer, Link Builder• New SEO

Technical SEO, Content Writer, Social Media Expert, Web analyst, Usability Expert & CRO, Creative Link Builder

Latest Google Algorithms

• Unnamed Update — November 14, 2013• Penguin 2.1 (#5) — October 4, 2013• Hummingbird — August 20, 2013• Panda Recovery — July 18, 2013• Panda Dance — June 11, 2013• Penguin 2.0 (#4) — May 22, 2013• Panda #25 — March 14, 2013 • Penguin 1.1 (#2) — May 25, 2012• Panda 3.6 (#14) — April 27, 2012• Penguin — April 24, 2012 (Web Spam)• Panda/Farmer — February 23, 2011 (Low Quality Content)

Note: These are major updates and in between many small update version released

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