CPC or CPM OptionsNo Minimum
Minimum CampaignMinimum amount = $25k
Deposit$5.00 the first time you use ads
Sources: LinkedIn Pew Research Center
Avg. CTR0.03%
Avg. CTR0.03%
Video
TextOnly
SponsoredUpdates
Text +Image
Ads are self-service and run on profile pages, homepage, groups, search results, inbox and through the LinkedIn Audience Network
(display ads with guaranteed inventory & delivery)
Performance based text ads can include a small image. Strong CTA phrases recommended.
GeographyJob Title
Company Name
SkillsSeniority
IndustryGenderCompany Size
Job Function
GroupsAge
School
Ad Products
27 PercentFemale
28 PercentMale
Targeting Capabilities
38%have a college degree
27%between the ages of 30 - 49
300 MillionActive Users
200+ CountriesHave Users
3 Millionbusiness pages appearon LinkedIn
200 GroupConversationshappen each minute
Audience Type- Highly Educated- Generally Mature- Professional
Pricing Model
Channel Demographics
40 Percentof users vist the site daily
of online adults
Platform at a Glance