How financial services have embraced social media CONNECTING CONTENT WITH YOUR All data is commissioned by Join the Dots research study, UK, April 2014 The top 6 actions as a result of exploring content on LinkedIn £ 31 % 1 Learned of a new financial company 24% 2 Shared information about financial trends/products /companies 23% 3 Learned of a new financial product/policy 23% 4 Conducted additional research on a financial product 20% 5 Asked a financial professional for additional information about a product/policy 13 % 6 Opened a new financial account