CPC or CPM Options No Minimum Minimum Campaign Minimum amount = $25k Deposit $5.00 the first time you use ads Sources: LinkedIn Pew Research Center Avg. CTR 0.03% Avg. CTR 0.03% Video Text Only Sponsored Updates Text + Image Ads are self-service and run on profile pages, homepage, groups, search results, inbox and through the LinkedIn Audience Network (display ads with guaranteed inventory & delivery) Performance based text ads can include a small image. Strong CTA phrases recommended. Geography Job Title Company Name Skills Seniority Industry Gender Company Size Job Function Groups Age School Ad Products 27 Percent Female 28 Percent Male Targeting Capabilities 38% have a college degree 27% between the ages of 30 - 49 300 Million Active Users 200+ Countries Have Users 3 Million business pages appear on LinkedIn 200 Group Conversations happen each minute Audience Type - Highly Educated - Generally Mature - Professional Pricing Model Channel Demographics 40 Percent of users vist the site daily of online adults Platform at a Glance LinkedIn