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  1. 1. WiththeheadinthecloudsRodolfo Baggioinnovation, creativity,and all that jazz
  2. 2. whyinnovation?
  3. 3. One billion travels/yearTourism intensity
  4. 4. wrong!
  5. 5. Creativity does not involve a singlebrain region or single side of the brain;it involves complex networks in whichboth hemispheres of the braincommunicate with each other.
  6. 6. connectthedotscredits:
  7. 7. Creativity: It's all in your social network[ low strength high diversity ]Strength of weak tiesWeak relationships are a key source ofnovel, divergent, nonredundant information.It is difficult to be creative when sittingalone in an office staring at a screen.
  8. 8. http://everythingisaremix.info/
  9. 9. low copyright protection high copyright protectionJohanna Blakley, Norman Lear Center, USC Los Angeles, CA
  10. 10. technology innovationneed:standardized, interoperable, open environment
  11. 11. (Jensen, 2007)
  12. 12. Galileo, Il Saggiatore
  13. 13. A ship in harbor is safe, but thatis not what ships are built for.William H. Shedd

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