UPDATES ON LG NEOTERIC ROAD SHOW 2012
THE CONCEPT
An formal meet with a small group of focused
partners pertaining to the AV business.
The format of the meet was an evening session
with Product Briefing along with dinner LG and
neoteric.
Communication wrt to LG product & Neoteric is
national distributors for AV Product range.
LG NEOTERIC ROAD SHOW @ 2012 Phase 1 – 6 Location
Venues : Mumbai, Delhi,Bangalore,Hyderabad, Chennai, Ahmedabad
Dates : 11,12,13,17,18,19 Nov 2012
Objective– Connect with Current AV Partners , Brand Positioning , Incremental sales, Increase the breadth in terms of partners,
a brief on service provided by Kingston for better understanding.
No of Attendees – 400+ Partners
TARGET AUDIENCE / APPROACH A formal invite to the partners for the event was sent ,
the sales champ in the respective region personally invited the partners.
Target audience – Channel Partners , Retailers. Approach – Identification of the right partners and
gaining more market share for LG.
COMMUNICATION-EDMS & RSVP
PRODUCT TRAINING & DISPLAY
EVENT SNAPS
EVENT SNAPS
RETURN ON INVESTMENT (ROI)
We had targeted 50 partners/location during these
events individually.
After this event ,connect with Partners has grown.
With this event we could have a better engagement with
the partners in these market.
Partners are got new product line in their portfolio.
We also were able to allign new partners.
This event has helped us bridging the gap between the
partners and the vendors.