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Case Study

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SituationSituation

Lexus of Richmond is a local car dealer who wanted to become more involved in viral videos.

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ApproachApproach

Create a viral video that fit Lexus’ brand to be launchedduring the holidays named: Carol of the Lights. The video would have a line of Lexus cars playing music, using their headlights to a rearrangement created by members of the local Richmond community. This would entail a 30second commercial, along with a longer online video featuring their new $300k LFA Super Sports Car.

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OutcomeOutcome

Lexus of Richmond’s viral video resulted in 6k+ views with tremendous buzz during and after the holidays.

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Online VideoOnline Video

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Commercial Commercial

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