Leadership & Social Media
How the social webaffects your role
Jason FallsSocial Media Explorer
AECT Leadership DinnerLouisville, Ky.October 27, 2009
Image: Nouveau on Shutterstock.com
Image: Jozef Sedmak on Shutterstock.com
Apply To Social WebApply To Social Web
Apply To Social WebApply To Social Web
Actionable ItemsActionable Items
Serve Your Audience (Content, Service)
Include Your Audience (R&D, Crowdsourcing)
Establish Guidelines (Set A Tone, Not Rules)
Lead By Example (Engage Openly)
Trust Your Team (Empower Them)
Actionable ItemsActionable Items
Be Accessible (Twitter, Blog Comments)
Be Authoritative (Blog, Twitter, LinkedIn, Facebook)
Be Benevolent (Comment, Link)
Be Humble (Comment, Blog, Forums)
Be Brave (Don’t Hide Behind Legal, Compliance)
Advice From The TwitteratiAdvice From The Twitterati
It's your job to establish the culture that supports SM and champion its business uses. - @shel
Have a plan, make a 12-24 mo. commitment, be consistent, be flexible. - @debworks
Don't be afraid of SM. It's about "Enabling/Engaging in a Conversation" - which is what teachers do. - @MitchPopelchak
I'd tell them to trust your communication/PR team, set policies and guidelines that fit *your* org's needs. - @vedo
I would remind them that social media isn't free - you pay in time (HR $) what you don't spend in ad $ - @sharonmostym
If you can trust your employees to talk about you in person and on the phone, you can trust them in social media as well. - @DavidBThomas
Advice From The TwitteratiAdvice From The Twitterati
SM is organic. Can't give you the playbook I'm going to follow (like in adv) because it hasn't been written yet. - @TomMartin
You can't ignore SM, your customers and employees are already there. Embrace it and leverage it, your competition already has. - @covati
It can be a great tool to help humanize companies and people. - @GavinBaker
My biggest thing when talking to leadership has been to show that socmed can cover serious issues, get work done, etc. - @Eileen53
Tell them it is Conversational, not Social, and they will have a better understanding of the space they are about to enter. - @DarinRMcClure
"Different" and "new" should not be seen as "scary". - @JSandford
A ResourceA Resource
http://socialmediaexplorer.com/leadership
This Presentation
Useful Links
Easy To Learn Videos
Contact Information
Let’s ConnectLet’s Connect
Jason Falls
PrincipalSocial Media Explorer
Email: [email protected]
Twitter: @JasonFalls
Phone: 502.509.4763 (4SME)
Web: socialmediaexplorer.com