CRICOS Provider Code: 00113B USING SOCIAL MEDIA TO COMMUNICATE YOUR RESEARCH ASSOCIATE PROFESSOR TIM CROWE MS SUSIE MACFARLANE SCHOOL OF EXERCISE & NUTRITION SCIENCES, DEAKIN UNIVERSITY Australian Nutrition Promotion Leadership C-PAN, Deakin University 8-9 December 2014 #ANPL14
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CRICOS Provider Code: 00113B
USING SOCIAL MEDIA TO COMMUNICATE YOUR RESEARCH
ASSOCIATE PROFESSOR TIM CROWEMS SUSIE MACFARLANE
SCHOOL OF EXERCISE & NUTRITION SCIENCES, DEAKIN UNIVERSITY
Twitter- Web 2.0 - participation and accountability- Information sharing and social network
Tweets- messages of < 140 characters- Your tweets are seen by your followers or those following a hashtag you use- Text only, or may contain links, images and video
Reach- 284m active users- 500 million tweets are sent per day- 1.6b search queries / day- In the top 10 most visited websites
CRICOS Provider Code: 00113B
Reach and growth
CRICOS Provider Code: 00113B
Reach and growth
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Twitter accounts
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CRICOS Provider Code: 00113B
CRICOS Provider Code: 00113B
CRICOS Provider Code: 00113B
Uses of Twitter
Follow key researchers in my field
Follow key journals in my field
Follow important granting bodies who tweet important news before it is disseminated
Set up a Twitter account for a SIG I run
Tweet papers to others who may be interested
Tweet live conference updates
Retweet to share interesting findings and events; also builds networks
Support others starting in Twitter with mentions and RTs
By @KylieBall3
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Cross promotion
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Advocacy and promotion
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Advocacy and promotion
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Collaboration + recognition
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Engagement & awareness
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Event promotion
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Conference tweeting
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eMentoring and promoting others
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eMentoring and promoting others
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Humour
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Recruitment & employment
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Research recruitment
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Research dissemination
• Over 10,000 scholarly tweets / day
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Citations
STUDY
• 3208 Tweets mentioned 286 articles between 2008 - 2011
• Most tweets were posted in first 2 days after publication
Eysenbach, G. (2011). Can tweets predict citations, Journal of Medical Internet Research, 13(4)
Highly tweeted articles were 11 times more likely to be highly cited than less-
tweeted articles
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Changing ideas of “Impact”
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CRICOS Provider Code: 00113B
What are your thoughts about Twitter?
CRICOS Provider Code: 00113B
Twitter fears
"I don’t have time”
“There’s too much information”
The breakfast problem
“People will think I am an idiot / narcissistic / not working”