FACEBOOK, TWITTER, AND THE BLOGOSPHERE: TOOLS FOR LEADERSHIP Nesima Aberra and Murad Houry
May 10, 2015
FACEBOOK, TWITTER, AND THE BLOGOSPHERE: TOOLS FOR LEADERSHIP Nesima Aberra and Murad Houry
ICE BREAKER
Most used social media sites: Facebook Twitter LinkedIn MySpace Flickr
Accounts on how many? Favorite social networking site? Why?
TRIVIA
How many characters are allowed in one tweet? 140
What year was Twitter launched? 2006
Who currently has the most followers on Twitter? Ashton Kutcher
What percent of Twitter users have not tweeted since they created their account? 41%
How many tweets are sent per day? 55 million
TRIVIA
How many friends does the average person have on Facebook? 130
o How many pieces of content are shared on Facebook each month?• More than 30 billion (pics, videos, notes, blog
posts)o What is the name of the new Google social
network?• Google+
o What is the world’s largest professional social network?• LinkedIn
WHY SOCIAL MEDIA?
Interact Communicate Publicize Update Inform Network
FIGURE OUT YOUR ONLINE PRESENCE
Google your name (seriously) Analyze the results and your reputation
o Set up Google alerts for your name• Monitor how often your name is mentioned,
where and why
GOOGLE RESULTS
WHAT IS YOUR PASSION?
Discuss what matters to you in your life and how social media can help you
How much time do you have? What’s your goal: reach, reputation or
engagement What are you an expert in or have an opinion
about?
USING TWITTER
Most frequently updated social networking site Text updates, @mentions, hashtags, etc.
Emotional, momentous updates Twitpic and Twitvid = photo/video sharing Real celebrity interaction (the most active
social networking site for sports/entertainment stars)
Creator of hashtags—#Seattle2011
TWITTER TIPS Pick a few themes to talk about Follow people and use lists Retweet, hashtag, share links Find internships, jobs, opportunities
USING FACEBOOK
Best all-around social media website Photos, statuses, links, videos, questions, fan
pages, etc.
Usually updated once every couple of days Biggest range of people to talk to Applications for gaming, music, and more Events, birthdays, groups Most organized chat room Privacy settings matters
USING LINKEDIN
Professional social network Upload resume Connect with companies, employees,
jobs Get recommendations College and older
USING FLICKR
World’s #1 photo-sharing website (Yahoo-operated)
Send/view photos from the web, mobile device, or various applications
View family memories and childhood moments
High-res photos available for usage on other social networks
Interact with friends from all over and share “the good times”
PERSONAL WEBSITE
Be clear, simple and informative Must have: picture, bio and contact Figure out what impression you want to make Don’t go crazy with colors Use the right keywords
WHY THE NEED FOR BLOGS?
Blog—a website containing a writer’s observations, opinions, etc., along with images and links
Keep a regular schedule to maintain readership
Connect it to all your social networks Meant to express opinion to the public Communicate with friends on common
interests Advise or teach about a particular field Learn and better yourself on a “blurry”
subject
USING WORDPRESS
Very compatible and customizable blogging platform
Professional, user-friendly theme scheme More page editing options than Blogger
No template editing Best blogging site for stat-tracking No monetary opportunities
A WORDPRESS SITE
USING BLOGGER
Google-oriented, practical blogging service Imports from Google blogs only
WordPress all social networks Template editing, basic theme setup AdSense—get paid for putting up ads on the
site Meant for personal blogs (mainly) or people
who are active throughout the Google community
A BLOGSPOT
USING TUMBLR
The best blogging service for media sharing Photos, videos, audio files, and more…
Stand-out pictures/videos (funny, deep, truthful) passed around a lot, through reblogging
Great for posting couple of paragraphs Easy accessibility/user-friendly feel:
USING SOCIAL MEDIA TO LEAD SOCIAL CHANGE
o Freedom of speech allows internet activism and greater participation of voices Arab Spring
-CNN iRevolution-Mona Seif Green Revolution Women2Drive campaign First White House Twitter Town Hall
PLATFORMS FOR CHANGE
Change.org Petitions Victory: UCLA’s Islamic Studies program will re-
open this fall after being frozen in 2007, 54k signatures collected!
Facebook Causes Charity:water Crowdrise CitizenEffect TwitChange
MEASURE TRAFFIC
Bit.ly Shorten links and track clicks
o Sitemeter.com• Track your blog traffic, location of users and
keywords usedo Google Analytics
• Analyzes traffic for your site, ROI (return of investment)
o Feedburner• Shows number of people subscribed to your blog
via RSS (Really Simple Syndication)
LAST WORDS
Social media is all about being social, but it’s a two way street
Be patient for your influence to grow Focus on your target area Reach out to people you admire for help,
advice and information Check up on your stats and traffic Don’t be afraid to share your thoughts Every action counts
TO VIEW WHAT I DO…
http://muradhoury.blogspot.com/ http://biasedsports.blogspot.com/ http://moorhoor.tumblr.com/ http://twitter.com/theswagmaestro
KEEP IN TOUCH!
@NesimaAberra nesimaa.tumblr.com [email protected] justnes.wordpress.com