2. BeebyClarkMeyler.com | @GoBCM! Simply put, Kindercare needed
a way to make their display ad impressions more effective "" With
thousands of locations and many different program options, it was
difcult for one piece of creative to speak effectively to the wide
array of user needs"" The retargeting display campaign had to also
hit specic cost-per- inquiry targets"
3. BeebyClarkMeyler.com | @GoBCM! Cookie Data" Featured in Ad"
Personally relevant display ads" Concept: Ultra-relevant messaging
NO DATA combining site behavioral insights (retargeting), and a
media-buying strategy based on granular data " LOCATION DATA Clever
and relevant creative containing geo-specic service offerings, and
site behavioral information was dynamically informed, created, and
served on the y" PROGRAM DATA A control-exposed study was conducted
to identify true lift an attribution percentage that helped inform
and PROGRAM & optimize the media-buying portion of the LOCATION
DATA campaign"
4. BeebyClarkMeyler.com | @GoBCM! Campaign generated over 1,700
inquiries at 1/6th the target cost"" Dynamic ads delivered a lift
of 50% in CTRs and nearly 30% in conversion rate"" Exposed group
had 116% lift in conversion rate over the control group 54% of
overall conversions could be attributed to the retargeting
campaign"
5. BeebyClarkMeyler.com | @GoBCM!Beeby Clark+Meyler is an
award-winning interactive agency focused oninnovation in media. By
this we mean the creation of new and more effectivemarketing based
on the consumers evolving interaction with, andconsumption of,
media. "We design highly productive marketing programs that
leverage todays mostengaging digital media technologies to enable
more brand engagement,awareness and sales. "For more information,
please contact Stuart Meyler,
Principal"[email protected], 203.653.7950"!Visit:
BeebyClarkMeyler.com!Follow: @gobcm"
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