The Retargeting Series: Foundational 3-Audience Retargeting

Improving conversions from your most engaged users

Retargeting tips & ticks: Basics Bofu targeting

Great marketing

Right offer

Right +me

Right visitor

Great retargeting

Right offer

Right +me

Right visitor

How most people do retargeting

One list technique …Meh Results

What sales funnel?

A standard sales funnel

ColdTraffic

Lead

BuyingStage

Bottom of funnel

Generate sales from leads

How could we reach these bofu people?

You’ve only had email

Buying-Stage: They Qualified themselves (BOFU)

Make it a no brainer to buy.

Make it a no-brainer that right now is the time to buy

Jump inside analytics

See how this gets created.

3 lists

List 1: BOFU

Who is on it? How do I know?

What is the perfect ad/offer/landing-page?

BuyingStage

Create your chart

StageofFunnel Rules

Ad,LandingPage&Offer

Goal

BOFU

Viewed/cart

Sitemorethan4>mes

Coupon/Free

ShippingPurchase

More of this info?

Head over to our site

www.searchscien+sts.com