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Guaranteeing month on month uplift? The psychology behind behavioral retargeting
RUMOURS
and
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UPS
DOWNS
4
UNIQUE
Who to think about?
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AUDIENCE
7
BROWSER into BUYER
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INDIVIDUAL
EVOLUTION
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The tech behind it all
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HOW?11
Case study:Thistle Hotels
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PROBLEM: reliant on voucher sites
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SOLUTION: target relevant customers
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18% of all completed stays for Thistle were generated via pre & re-targeting with adGENIEJun Jul Aug Sep Oct Nov Dec