Kagermeier RGS London 2003 trg_module_2_01_09_2003

Prof. Dr. Andreas KagermeierAngewandte Anthropogeographie und Geoinformatik

Universität Paderborn

Mobility ManagementMobility Management-- options for this new approachoptions for this new approachoutside the Metropolitan Areasoutside the Metropolitan Areas

Andreas Andreas KagermeierKagermeier(University Paderborn, Germany)(University Paderborn, Germany)

Annual Conference of the Royal Geographic Society2nd – 5th of September, London

Transport Research Group: Module 2



Content Content What´s Mobility Mangement

Some Examples from Metropolitan Areas

Framework Conditions and possible solutions in Rural Regions

Conclusions



Source: MOSAIC/MOMENTUM 1999



Source: MOSAIC/MOMENTUM 1999



What´sWhat´s Mobility ManagementMobility Management

Demand orientated Approach

Aim: Change of Attitudes an Behaviour

soft measures (information, coordination)

enhancing “hard” measures

cost-effective



Innovative approaches for MM in Innovative approaches for MM in metropolitan areasmetropolitan areas

-- the example of MOBINETthe example of MOBINET--MunichMunich





Shopping box

MOBIKIDS





Shopping box

MOBIKIDS

Multimedia-Info

Follow-up: IMBUS



The Project IMAGO:Basic Ideas

URBAN BUS goes region

URBAN BUS goes region

transfer of high quality systems

integrated mobility services

integrated mobility services

integrating mobility

management measures

transfer ?

URBAN BUSin medium sized

towns

URBAN BUSin medium sized

towns



MMM to be tested in MMM to be tested in IMAGOIMAGO

Individualised Marketing

Job Ticket

Car Sharing

Mobility-Centres



Framework Framework conditionsconditions: : MobilityMobility CentresCentres

URBAN+ public transport

perceived as a transport alternative=> lack of information

RURAL- basic lack of

acceptance for inter-modal choices => priority on

influencing perception



Framework Framework conditionsconditions: : MobilityMobility CentresCentres

URBAN+ public transport

perceived as a transport alternative=> lack of information

RURAL- basic lack of

acceptance for inter-modal choices => priority on

influencing perception

- unsufficient financial resources

- greater need for cooperation

- low population densities



Solution 1: Solution 1: nphnph--centrescentresintegration in existing structuresintegration in existing structures

Basic principle: intensive use of informationtechnology

audio-visual presentation schedules of public transportindividualised schedulestelephone-hotline



Solution 2: SVHSolution 2: SVH--ServiceService--CentreCentreintegration of other functionsintegration of other functions

Basic principle: cooperation to achieve effectiveutilization of employees

banking functions travel agencytourist services ticket agency (events) railway agency



ConclusionsConclusions

• unfavourable financial and organisational conditions• small numbers of potential users & unfavourable perception

on the demand side • appropriate solutions have to be developed by preventing

any extra costs



ConclusionsConclusions

• developed solutions always include certain constraints– limited transfer possibilities– creative solutions are necessary– low degree of standardization– adjusting the solutions to the local situation need a lot of work

and offers a comparatively low potential• one day the developed solution may become a model for

optimizing solutions in metropolitan areas

• unfavourable financial and organisational conditions• small numbers of potential users & unfavourable perception

on the demand side• appropriate solutions have to be developed by preventing

any extra costs



Kagermeier RGS London 2003 trg_module_2_01_09_2003

Education

Kagermeier RGS London 2003 trg_module_2_01_09_2003