brand backgroundJOLT jeans is a junior denim retailer targeted at young
women of aged 1625. They are an upward brand,
selling at boutiques, as well as department stores
such as Nordstrom and Dillards.
Based on a focus study of their target market, the
young women interviewed stated the their fashion
inspirations come from glamour magazines and
celebrity culture of tv shows such as Gossip Girls,
90210, and One Tree Hill.
Joltjeanswebsite redesign
celebrity mag conceptI propose a website in the form of an interactive
celebrity lifestyle magazine . The magazine format is
a novel throwback to tactile publications where one
can indulge in the rituals of clipping out pieces pages
they like.
The backdrop swaps out to suggest the on-the-go
mobility of the young women.
The navigation for the products take the form of Post-
its sticking out the edge of the magazine. The features
on the magazine cover are actually promotions for
sweepstakes or events that change and are updated.
The interactive experience is a bit intuitive and the
user will need to put in a little clicking around to find
out how the interface works. But given the age range
of the target market or 16-25 most viewers are media-
savvy enough to figure out the navigation.
Joltjeanswebsite redesign
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navigationWhen a tab such as the product Post-it is selected,
the magazine opens to the page where several styles
are diplayed. However the advantage of an interactive
media is that the user can select a jean style, and see
lifestyle snapshots of the garment on a model.
Joltjeanswebsite redesign
click for video simulation
novelty promotions sales and community(music player page)The strategy team proposed media sharing forums
such music player where user can find out and listen
to featured up-and-rising bands or performers. They
can rate or recommend to their friends.
Other mediums can be forums where user upload
photos of their own fashion statement how they
style their JOLT jeans. User can comment on each
others photos.
Joltjeanswebsite redesign
click for video simulation