LinkedIn Company Page Updates; Jolt & Bolt 12_08_2011

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presents

LinkedInEngaging with your company page.

Kathy HokunsonDecember 8, 2011

LinkedIn Company Pages

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Company Pages

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Company Pages

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Company Pages

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Company Pages

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Today’s BOLT BUZZ WORD

ANALYTICS

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Measuring engagement . . .

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Measuring engagement . . .

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What’s new . . .

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Followers of your company page will see the “status updates” on their home page when they login . . .

Admins

• In order to post a company status you must have chosen the “designated admins only” under the company profile settings.

• Only those designated can update the company status.

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Status updates

• Here are a few rules of the road:

– Updates can be up to 500 characters– You can add links– You CANNOT add pictures at this time (unless you are

linking to a picture.)– Businesses that post excessively are subject to

review and could risk having pages deleted.

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SO WHAT?

• Gives your brand a voice, use it wisely

• Build rapport and engagement with your business community

• Build credibility amongst your peers

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Resources

Articles that we referenced for today’s Jolt & Bolt came from:• Social Media Today• Mashable• Hubspot• Linkedin Blog

You can access all of them at the link bundle:

http://bit.ly/twhNmR

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Questions?

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