presented by presents LinkedIn Groups How to build brand and authority. Kathy Hokunson January 26, 2012
Leveraging LinkedIn Groups; Jolt & Bolt 01_26_2012
Aug 20, 2015
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presented by
presents
LinkedIn GroupsHow to build brand and authority.
Kathy HokunsonJanuary 26, 2012
What is a LinkedIn Group?
Site-Seeker, Inc. 2011
According to LinkedIn – use Groups to:
• Quickly discover the most popular discussions in your professional community.
• Have an active part in determining the top discussionsby liking and commenting.
• Follow the most influential people in your groupsby checking the top influencers board.
• See both member-generated discussions and newsin one setting.
• Find interesting discussions by seeing who likeda discussion and how many people commented.
Site-Seeker, Inc. 2011
Why?
1. Engage your clients and prospects2. Build brand identity through thought leadership.
Who?
Site-Seeker, Inc. 2011
Purpose
Generate Leads
EngageCustomer
s
Build Brand
Thought Leadersh
ip
Develop New
Audience
What type?
Site-Seeker, Inc. 2011
Open Groups vs. Closed Groups
Today’s BOLT BUZZ WORD
MEP
Site-Seeker, Inc. 2011
Plan Build Manage
How?
Site-Seeker, Inc. 2011
Choose a group name• Keywords to attract new members.• Don’t get cute.• What will drive interest and engagement?
Plan Build Manage
How?
Site-Seeker, Inc. 2011
If you build it … they will come?
Picture from TotalFilm.com
Plan Build Manage
How?
Site-Seeker, Inc. 2011
• Invite members through your connections
• Invite members through your teams connections
• Search LinkedIn for people that fit your target audience and begin a dialogue– Then invite them. Always
connect before pitching.
If you build it … they will come?
Picture from TotalFilm.com
Building your group
Site-Seeker, Inc. 2011
• Include something of value like a white paper.
• Establish clear and simple rules of the road for group and enforce them consistently and strictly. Rules
• Consider what can you speak to to build your thought leadership.Content
• Respond and further every discussion or comment posted.Engagement
• You must enforce rules and moderate closely to create a successful community and forum
Management
Plan Build Manage
So what?
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Resources
• Boxcar Marketing• Lewis Howes• Linkedin Blog• Hubspot
Resources from today’s broadcast can be found athttp://bitly.com/wrxzXU
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Questions?
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