Evolution of links in Google
through the years
24th of July – Jan-Willem Bobbink
@jbobbink - http://ru.majestic.com
Arguments for use of PR
- A numerical weight of every URL
- Is scalable, can be used across WWW
- 68% (683267 URLs) returned 200 OK
- 27% 30X Redirects
- 3% of domains had DNS issues
Has been core alogrithm for the first years
Remember your neighbours? Yahoo did!
Presentation at: http://www.slideshare.net/ChaToX/using-topology-to-identify-spam-sigir-2007
• Balance your link building acitivities
• Look to what is acceptable in your niche
Humans can be tricked!
It is all about balance
W3C SEMANTIC WEB ACTIVITY
“The Semantic Web is a collaborative movement led by international standards body the World Wide Web Consortium (W3C). The standard promotes common data formats on the World Wide Web”
GOAL: EVOLUTION OF THE WEB