An Intelligent Online Marketing
SolutionLocal Digital Advertising for Medical Organizations
Robert [email protected]://HipVUE.com
Presented by:
The ProblemMedical Practices are not using online Marketing effectively
– Often a Stale Online Message– Digital User Interaction is Low– Poor Local Search Visibility– Sporadic Lead Generation– Expensive Cadillac Marketing Programs– Improper Scaling for Practice Model– Old Methods Lost in the Noise
The root cause for these problems rests with thetools chosen for the task at hand.
The Solution Use online Marketing effectively:
1) Build a Local Customer Following Online2) Create “Pre-Visit Digital Personal Relationships”3) Be Found when Local “Buyers” Search
1) Before the need2) During the need
4) Leverage Positive Reviews5) Unify the Marketing Message Across Platforms6) Steer Campaigns “By the Numbers”7) Deploy Results-Only Strategy
Using an Intelligent Website• Every medical practice should have a useful
website• Website Pages Should Include
– About Us & Philosophy– Services / Specialty– Map & Directions– Contact Form
• Appointment Request Form– Patient Testimonials – Mobile Version– Blog with Original Articles
Learning From Your PatientsThe Right Message for the Right Patient
– Unique to Practice / Model• Use existing patient roster as a profiling tool
– Age / Occupation / Interests– Record Key Indicators– Discover Like-Audiences Online
– Commonalities• Patients want;
– A medical professional who cares– To trust you are doing for “them,” and not “you.”
– Triggers• Immediate Need• Preparation• Responsibility
Features Built-in FAQ Staff Features Contact Form Built in SEO Plugin Clear Services Listing Patient Forms Engine Auto Slideshow Posts Shortcode Navigation News & Events Calendar Appointment CSV output Full Color Customization Full Image Customization Google Maps Integration Social Media Connections
Benefits No need to build web site from scratch All site requirements vetted & included Common Platform
Install Theme , Populate & GO Intelligent home page layout Turn-key offer to medical offices. Solves medical industry-specific web site
aesthetic & functional shortfalls Appointment engine builds database. Reduces staff telephone time Increases patient feedback Uncovers hidden needs Uniquely Scalable
An IntelligentWebsite
Relationships Through Content
Some Segments to Target– Patients gravitate towards trust & experience
• Be unique, and active in discussions;• Compete through local trigger keywords
– Those seeking services upon receiving benefits• Stay top of mind, and have presence in similar
markets– Dissatisfied patients seeking replacement
• Compete for Trigger Keywords– Referrals
• Enable easy referrals and testimony review
Recommended VehiclesSocial Media
– Facebook & Twitter Offers the Relationship Opportunity• Near Real Time Interaction• Significant Local Reach Ability
– Requires the Most Attention• Weekly / Daily Updates• Meaningful Offers• Questions require expert advice• Promotional Support
– Content Suggestions• Checkup Reminders• Health Facts• Featured Staff
Recommended VehiclesGoogle Places
– Offers the Greatest Local Search Opportunity• Site visitors locate your business profile, which is
matched based on their search text and location• Significant for Local Reach
– Local buyers actively seeking services– Requires
• Write Up & Base Content• Three Video Testimonials• Feedback from Customers
Recommended Vehicles Paid Search Engine Optimization
– Target the keywords used by local consumers;• Searching for a new practice• Looking for pain relief or cosmetics• Regular care reminders
– Campaign Goals• Run for one to three months+• Local position page 1, upper page placement• Support Facebook and website• Place visitors into funnel to receive consultation or
related info/products.
Working togetherStrategy Summary
– Personal Branding & Relationships– Marketing Vehicles & Requirements– Factors for Differentiating Your Business
• Can deploy in as little as 14 days• Online marketing focus in your industry• Proven methods & tactics
You can personally deploy this strategyin 6 to 8 weeks… however;
HipVUE, Inc. only needs one quick meeting or phone call to get started
HipVUE, Inc. – The Intelligent Solution
Turn Key Solutions
CORE PRODUCTSA. Medical Website $499
– Full Configuration – 2 week deploymentB. Medical Website SEO $599
– Enhance Content – 2 week deploymentC. Facebook Fan Page & Twitter $399
– Profile Optimization– Custom Images
D. Google+ & Places $299– Profile Optimization– Custom Images
E. Triple Play Bundle $997– Receive core products B,C,D Save Over $300
Monthly Management (Optional)A - Website Maintenance & Support $199B - Social Media Maintenance Once Per Week $199C - Social Media Maintenance Once Per Day$499Save $99 Get A & B For Only $299Save $200 Get A & C For Only $499Phone/Email Tech Support Included
HipVUE, Inc. will deploy and steward your marketing campaign with tangible results as the primary goal.
Our competitive rates are sure to please the bottom line.
Base hourly rate is $125 per hour.
CONTACT US
A Premier Marketing Partner– Robert Gonzalez– HipVUE, Inc.– 2504 NE 41st Ave,
Homestead, FL. 33033– 786-344-1383– [email protected]– http://HipVUE.com
